Co-Creation

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Venkat Ramaswamy

Co-Creation is enactment of Interactional Creation
across a multiplicity of interactive system-environments
(afforded by Interactive Platforms).

Interactional Creation is about the intensification of
events
in the formation of experienced outcomes from resourced capabilities,
via networked interactions
of
agencing engagements and structuring organizations.

Learn more about
Co-Creation Thinking and Co-Creational Transformation

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2004

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2010

161. Offerings as Digitalized Interactive Platforms - A Conceptual Framework and Implications - Journal of Marketing - 2018

160. The Co-Creation Imperative- How To Make Organizational Change Collaborative - Forbes - 2018

159. Your Brand is Not Your Brand - How to Co-Create Value on Social Media - 2018

158. What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation - Journal of Business Research - 2018

157. India Philanthropic Initiative - Co-Creation in Societal Development - 2017

156. Hitachi Social Innovation and Co-Creation Interview - 2017

155. U-Sentric Human-centered Design Summit, Leuven, Belgium - 2017

154. Hitachi Co-Creation Report - 2016

153. Beyond Journey Mapping to Customer Co-Creation - 2016

152. Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications - International Journal of Research in Marketing - 2016

151. Open Innovation 2.0 - European Commission - Espoo Finland

150. Co-Creating Positive Business - 2015

149. Integrating Strategic Risks in Managing Co-Creative Enterprises - 2015

148. A Guide to Co-Creating Value with Your Customers - Leading Edge Forum - 2015

147. Creating a Culture of Co-Creation - ITC Workshop - 2014

146. Leading Edge Forum - Video Series - 2014

145. Value Co-Creation Forum - Clarion Group - 2014

144. Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission - 2014

143. Re-thinking the Concept of Surplus - Embracing Co-creation Experiences in Economics - BE J. Econ. Anal. Policy - 2014

142. Building a Culture of Co-Creation at Mahindra - Strategy and Leadership - 2014

141. Venkat Ramaswamy - How Value Co-Creation With Stakeholders is Transformative for Producers, Consumers, and Society - Strategy and Leadership - 2013

140. Engajamento E Empreendedorismo Social - DOM - 2013

139. Global Drucker Forum - Complexity and Leadership - 2013

138. InnovationsKongress - The Art of Innovation, Carinthia, Austria - 2013

137. Strategy and Co-Creation Thinking - Strategy & Leadership - 2013 - Award for Excellence

136. Venkat Ramaswamy - A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - Strategy & Leadership - 2013

135. Palladium Global Strategy Execution Summit - 2013

134. Strategic Risk Management and Co-Creation - 2013

133. Palladium Webinar on Co-Creation - 2013

132. Embracing Co-Creation in Public Innovation and Value Creation - CONGEP Annual Congress in Brasilia - 2013

131. Ross Technology and Business Innovation Forum

130. Embracing Co-Creation for Open Innovation - Dublin - 2013

129. Impulsionando A CoCriação no Setor Publico - 2013

128. CIO Talk Radio - CIO vs CMO - 2013

127. Bringing a Positive Lens to Business - Co-Creation based View of Enterprises - POS Links - 2012

126. Embracing Co-Creation for Strategic Innovation - IMD-Tantum, Switzerland - 2012

125. CEOs Must Engage All Stakeholders - Harvard Business Review - 2012

124. Future Sights - India - 2012

123. Developing Leaders - Co-Creating a Co-Creative Enterprise - 2012

122. CoCriando O Futuro - Brazil - 2012

121. Symnetics - Jorge Gerdau - Brazil - 2012

120. American Chamber of Commerce - Brazil - 2012


119. SEBRAE - Public Sector - Brazil - 2012

118. Gestão Estratégica No Setor Público - Brazil - 2012

117. Business Design - Harvard Business Review Conference - Brazil - 2012

116. Complexity Science Group - BSP - Brazil - 2012

115. Co-Creation and Innovation - Tantum - Bogota - 2012

114. Mahindra Rise thru Co-Creation - Nashik - 2011

113. Plataforma->CoCriação->desenvolvimento - HSM Magazine - 2011

112. Innovation through Co-Creation - Wharton - 2011

111. HSM Brazil with a Special Homage to C. K. Prahalad - 2011

110. GuruSpeak - IIMC 50th Anniversary - India - 2011

109. Infosys Connect - Las Vegas - 2011

108. Axis Bank - India - 2011

107. PDMA Social Product Development and Co-Creation - 2011

106. Govt. of Abu Dhabi and Dubai - Tantum - 2011

105. Mahindra Rise thru Co-Creation - 2011

104. Palladium Innovation Forum - New Zealand - 2011

103. Palladium Innovation Forum - Australia - 2011

102. CEO Forum - Sydney - 2011

101. Lease Plan - Amsterdam - 2011

100. Co-Creation Academy - Netherlands - 2011

99. Favela Fabric - Amsterdam - 2011

98. Building a Co-Creative Performance Management System - Balanced Scorecard Report - Harvard Business Publishing - 2011

97. Mindtree Consulting - 2011

96. CII-Globsyn - India - 2011

95. Co-Creating Development - World Bank Outreach - 2011

94. ‘Penny For Your Thoughts’ Interview - Netherlands - 2011

93. LEGO - Billund - Denmark - 2011

92. McKinsey - Washington DC - 2010

91. Harvard, Wharton, and Ross Alumni of Washington DC - 2010

90. Let Go of Fixed Roles to Co-Create Value - Outlook Business Interview - 2010

89. VC Circle - Management Guru Venkatram Ramaswamy on Co-Creation, StartUps, and Tech - 2010

88. Together We Create Value - Cognizant CEO Lakshmi Narayanan on ‘The Power of Co-Creation' - 2010

87. Citizen Engagement in City’s Policy Making - The Hindu 2010

86. Innovations through Employee Engagement - The Hindu - 2010

85. You also need to focus on Employee Experience - Business Line - 2010

84. Social Media has speeded up process of Co-Creation - Business Line - 2010

83. Soft launch of The Power of Co-Creation in Chennai, India - 2010

82. VMarketing - China - 2010

81. Launch of ‘The Power of Co-Creation’ book in India - 2010

80. Ross School - Prospective Students and Alumni Event - Mumbai - 2010

79. Pune Development Authority - 2010

78. Infosys Campus Launch of The Power of Co-Creation - 2010

77. Young Indians - 2010

76. Young Entrepreneurs Organization - 2010

75. Ross School Executive ReUnion - 2010

74. Q & A with Mark L. Frigo - Strategic Finance - 2010

73. Building the Co-Creative Enterprise - Harvard Business Review - 2010

72. O Poder da Conexão Global - Época NEGÓCIOS - 2010

71. Outlook Interview - 2010

70. Making Co-Creation Work - Dividend Interview - 2010

69. HMV - Porto Alegre - Brazil - 2010

68. Gestão - Jornal do Comercio - Porto Alegre - Brazil - 2010

67. PGQP - Brazil - 2010

66. Venkat Ramaswamy on Co-Creation - Effective Executive - 2010

65. Cocriação Made in Brazil - DOM - 2010

64. Competing through Co-Creation - Innovation at Two Companies - Strategy & Leadership - 2010

63. Co-Creation of Value - Innovation in Brazil - 2009

62. HSM ExpoManagement Drucker Centennial - Sao Paulo, Brazil - 2009

61. HSM ExpoManagement - Mexico - 2009

60. La Poste Transformation

59. Are You Ready for the Co-Creation Movement? - IESE Insights - 2009

58. Co-Creation of Value - Towards and Expanded Paradigm of Value Creation — Marketing Review St. Gallen - 2009

57. Co-Creating Strategic Risk-Return Management - Strategic Finance - 2009

56. Leading the Transformation to Co-Creation of Value - Strategy & Leadership - 2009 [Winner of the Emerald Literati Award for Outstanding Article]

55. Época Negócios - Quando a empresa e o cliente criam juntos - 2009

54. GE Healthcare Beyond - Thought Leadership - 2009

53. Symnetics-Tantum Strategy & Innovation Summit - Bogota - 2008

52. Deloitte - CoCréation - Paris - 2008

51. European Innovation Movement Symposium - Madrid - 2008

50. Experient - Vancouver - 2008

49. Co-Creating Value through Customers’ Experiences - The Case of NIKE - Strategy & Leadership - 2008

48. SAP CEO Forum - Frankfurt - 2008

47. Sabanci Group - Turkey - 2008

46. Época Negócios - Times que sonham 2008

45. Infosys Management Council - 2008

44. Marketing Science Institute - Innovation and Co-Creation - 2007

43. Symnetics Innovation Summit - Peru - 2007

42. Infosys CIO Forum - Japan - 2007

41. Palladium Strategy Innovation - Tokyo - 2007

40. Hayashibara Forum - Science of Design - Kyoto - 2007

39. BusinessWeek Leadership Forum - DNM Strategies - Dubai - 2007

38. SLP Consortium - Aditya Birla Group - 2007

37. Design and Co-Creation - Science of Machine - Japan - 2007

36. Building Experience Co-Creation Platforms - Infosys SETLabs Briefings - 2006

35. Evanta CIO Executive Summit - 2006

34. Innovation in Strategy Execution - Sao Paulo, Brazil - 2006

33. Balanced Scorecard Summit - San Diego - 2006

32. Balanced Scorecard Summit - Mexico - 2006

31. University of Michigan Health System - Leadership at All Levels - 2006

30. CEO Insights BusinessWeek - Chongqing, China - 2005

29. Society of Indian Automobile Manufacturers (SIAM) - New Delhi - 2005

28. Experience Co-Creation - The New Frontier of IT - CSC Leading Edge Forum - 2005

27. Co-Creating Experiences With Customers - New Paradigm of Value Creation - Tata Journal of Management - 2005

26. Marketing Wisdom - Pitch - 2005

25. The Future of Marketing - BusinessWorld - 2005

24. Baptie Marketing Focus Keynote — Co-Creating Experiences of Value With Customers - The Next Practices and Future of Marketing - 2005 [Best Speaker Award]

23. The Power of Us - BusinessWeek - 2005

22. BusinessWeek Asia Leadership Forum - Bangkok - 2005

21. Nikkei Japan - Interview - 2005

20. Praxis - Interview - 2005

19. The Empathy Economy - Business Week - 2005

18. Brand Summit Keynote - Co-creating Brands With Consumers - 2005

17. Co-Creation Experiences - The Next Practice in Value Creation - Journal of Interactive Marketing - 2004

16. Co-Creating Unique Value With Customers - Strategy and Leadership - 2004

15. S+B Best Business Books - 2004

14. CNBC TV Series on ‘The Future of Competition’ - 2004

13. The Customer as Collaborator - Business Today - 2004

12. Adding Customers to the Design Team - BusinessWeek - 2004

11. ‘The Future of Competition’ - BusinessWeek Top 10 Books of the Year - 2004

10. Customer Relationships and IT - Co-Creating Value With Your Customers - Optimize - 2004

09. Expert Voices - C. K. Prahalad and Venkat Ramaswamy on CRM - CIO Insight - 2003

08. Customer as CEO - TIME Magazine - 2003

07. The New Frontier of Experience Innovation - MIT Sloan Management Review - 2003 [Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice]

06. The Co-Creation Connection - Strategy+Business - 2002

05. The Collaboration Continuum - Optimize - 2001

04. Managing in an Era of Discontinuities - The Challenge of Organizational Transformation - ICEDR - 2001

03. Customer Economy - Consumer Centricity - Information Week - 2000 [Cover Story]

02. Regarding Customers as Business Collaborators - New York Times - 2000

01. Co-opting Customer Competence - Harvard Business Review - 2000 [Bestseller]