Co-Creation

An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand

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Chatterjee, Rabikar and Venkatram Ramaswamy (1996), “An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand,” Applied Stochastic Models and Data Analysis, 12, 165-178.


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