Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm - International Journal of Research in Marketing

ijrm
Bucklin, Louis P., Venkatram Ramaswamy, and Sumit Majumdar (1996), “Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm,” International Journal of Research in Marketing, 13, 1, (February) 73-87.






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