Co-Creation

Deriving Joint Space Maps of Bundle Compositions and Market Segments - An Application to New Product Options

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DeSarbo, Wayne S., Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options, Technical Report, Marketing Science Institute, 96-122.




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