Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Reply to a Note on Ramaswamy et al.’s Latent Joint Segmentation Models

jmr

Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1999), “Reply to a Note on Ramaswamy et al.’s Latent Joint Segmentation Models,” Journal of Marketing Research, 36 (February), 115-119.



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