Co-Creation

Reply to a Note on Ramaswamy et al.’s Latent Joint Segmentation Models

jmr

Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1999), “Reply to a Note on Ramaswamy et al.’s Latent Joint Segmentation Models,” Journal of Marketing Research, 36 (February), 115-119.



View/Download