CoCriacao Made in Brazil
Andre Coutinho and Venkat Ramaswamy, 2010. "CoCriacao Made in Brazil." DOM (Mar-June, 11). 17-23.
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Interactional Creation of Value with a PIE X lens
Andre Coutinho and Venkat Ramaswamy, 2010. "CoCriacao Made in Brazil." DOM (Mar-June, 11). 17-23.
View/Download