Co-Creation

India

Co-Creating Experiences of Value with Customers


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Ramaswamy, Venkat. 2006. "Co-Creating Experiences of Value with Customers." SETLabs Briefings no. 4 (1):25-36.
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Co-Creating Experiences - TMTC Journal of Management

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Ramaswamy, Venkat. 2005. "Co-Creating Experiences.” TMTC Journal of Management July:6-14.


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Manager as Consumer

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C. K. Prahalad, M.S. Krishnan. and Venkat Ramaswamy (2003). Manager as Consumer - The Essence of Agility. The ICFAI Journal of Managerial Economics. August. 1, 1.



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