Co-Creation

analysis

SCULPTRE - A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data

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Ramaswamy, Venkat and Wayne S. DeSarbo (1990), "SCULPTRE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data,"  Journal of Marketing Research, 27 (November), 418-427. 

Based on a Ph.D. dissertation (Wharton School), co-chaired by Professors Wayne S. DeSarbo and David J. Reibstein.


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A New Stochastic Ultrametric Tree Unfolding Methodology for Assessing Competitive Market Structure and Deriving Market Segments

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DeSarbo, Wayne S., Geert De Soete, Douglas Carroll, and Venkatram Ramaswamy (1988), "A New Stochastic Ultrametric Tree Unfolding Methodology for Assessing Competitive Market Structure and Deriving Market Segments,"  Applied Stochastic Models and Data Analysis, 4 (September), 185-204.


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Latent Class Metric Conjoint Analysis

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DeSarbo, Wayne S., Michel Wedel, Marco Vriens, and Venkatram Ramaswamy (1992), "Latent Class Metric Conjoint Analysis,  Marketing Letters, 3, 273-288.





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An Empirical Pooling Approach for Estimating Marketing Mix Elasticities With PIMS Data

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Ramaswamy, Venkatram, Wayne S. DeSarbo, David J. Reibstein, and William T. Robinson (1993), "An Empirical Pooling Approach for Estimating Marketing Mix Elasticities With PIMS Data,"  Marketing Science, 12 (Winter), 103-124. 


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A Maximum Likelihood Method for Latent Class Regression Involving a Censored Dependent Variable

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Jedidi, Kamel, Venkatram Ramaswamy, and Wayne S. DeSarbo (1993), "A Maximum Likelihood Method for Latent Class Regression Involving a Censored Dependent Variable," Psychometrika, 58 (September), 375-394.





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A Latent Class Procedure for the Structural Analysis of Two-way Compositional Data

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DeSarbo, Wayne S., Venkatram Ramaswamy, and Peter Lenk (1993), "A Latent Class Procedure for the Structural Analysis of Two-way Compositional Data,"  Journal of Classification, 10, 159-193.


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A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis

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Ramaswamy, Venkatram, Eugene W. Anderson, and Wayne S. DeSarbo (1994), " A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis," Management Science, 40 (March), 3, 405-417.








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Competitive Marketing Behavior in Industrial Markets - Journal of Marketing

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Ramaswamy, Venkatram, Hubert Gatignon, and David J. Reibstein (1994), "Competitive Marketing Behavior in Industrial Markets," Journal of Marketing, 58 (April), 45-55.


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A Latent Class Poisson Regression Model for Heterogeneous Count Data

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Wedel, Michel, Wayne S. DeSarbo, Jan Roelf Bult, and Venkatram Ramaswamy (1994), "A Latent Class Poisson Regression Model for Heterogeneous Count Data," Journal of Applied Econometrics, 8, 397-411.


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Explaining Downstream Integration

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Majumdar, Sumit and Venkatram Ramaswamy (1994), "Explaining Downstream Integration," Managerial and Decision Economics, 15, 119-129.

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On the Role of Social Asset Specificity in Channel Integration

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Majumdar, Sumit and Venkatram Ramaswamy (1994), "On the Role of Social Asset Specificity in Channel Integration," Journal of Institutional and Theoretical Economics, 150, 2 (June), 375-400.


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CRISP Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing

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DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), "CRISP: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing," Journal of Direct Marketing, 8, 3 (Summer), 7-20.


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Issues in the Specification and Application of Latent Structure Models of Choice

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Bockenholt, Ulf, Hamparsum Bozdogan, Wayne S. DeSarbo, William R. Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Venkatram Ramaswamy, and Mike Zenor (1994), “Issues in the Specification and Application of Latent Structure Models of Choice,” Marketing Letters, 5, 4 (October), 323-334.




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Market Segmentation with Choice-based Conjoint Analysis

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DeSarbo, Wayne S., Venkatram Ramaswamy, and Steve Cohen (1995), “Market Segmentation with Choice-based Conjoint Analysis”, Marketing Letters, March, 6, 2, 137-147.






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Analyzing Constant-Sum Multiple Criterion Data - A Segment-Level Approach

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DeSarbo, Wayne S., Venkatram Ramaswamy, and Rabikar Chatterjee (1995), “Analyzing Constant-Sum Multiple Criterion Data: A Segment-Level Approach,” Journal of Marketing Research, 32 (May), 222-232.



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Going Direct to Market - The Influence of Exchange Conditions - Strategic Management Journal

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Majumdar, Sumit and Venkatram Ramaswamy (1995), “Going Direct to Market: The Influence of Exchange Conditions,” Strategic Management Journal, 16, 5, 353-372.


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Making CSM a Power Tool

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Ryan, Michael J., Thomas Buzas, and Venkatram Ramaswamy (1995), “Making CSM a Power Tool”, Marketing Research, 7, 3 (Summer), 11-16.


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Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm - International Journal of Research in Marketing

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Bucklin, Louis P., Venkatram Ramaswamy, and Sumit Majumdar (1996), “Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm,” International Journal of Research in Marketing, 13, 1, (February) 73-87.






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Joint Segmentation on Distinct Interdependent Bases with Categorical Data

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Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1996), “Joint Segmentation on Distinct Interdependent Bases with Categorical Data,” Journal of Marketing Research, 33 (August), 337-350.

Finalist for Paul E. Green Award for Best Paper. 




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A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data

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DeSarbo, Wayne, Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data,” Marketing Letters, 7, 2, 131-145.






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On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models - Structural Equation Modeling

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Jedidi, Kamel, Venkatram Ramaswamy, Wayne S. DeSarbo, and Michel Wedel (1996), “On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models,” Structural Equation Modeling, 3 (3), 266-289.




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An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand

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Chatterjee, Rabikar and Venkatram Ramaswamy (1996), “An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand,” Applied Stochastic Models and Data Analysis, 12, 165-178.


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Evolutionary Preference Segmentation with Panel Survey Data - An Application to New Products

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Ramaswamy, Venkatram (1997), “Evolutionary Preference Segmentation with Panel Survey Data: An Application to New Products,” International Journal of Research in Marketing, 14, 1, 57-80. Finalist for Best IJRM Paper in 1997.

Received an Honorable Mention for Best Paper.




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Modeling Methods for Discrete Choice Analysis

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Ben-Akiva, Moshe, Daniel McFadden, Makoto Abe, Ulf Bockenholt, Denis Bolduc, Dinesh Gopinath, Takayuki Morikawa, Venkatram Ramaswamy, Vithala Rao, David Revelt, and Dan Steinberg (1997), “Modeling Methods for Discrete Choice Analysis,” Marketing Letters, 8, 3, 273-286.





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Coupon Characteristics and Redemption Intentions - A Segment-level Analysis

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Ramaswamy, Venkatram and Srini S. Srinivasan (1998), “Coupon Characteristics and Redemption Intentions: A Segment-level Analysis,” Psychology and Marketing, 15 (1), 59-80.



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Latent Segmentation Models

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Cohen, Steven H. and Venkatram Ramaswamy (1998), “Latent Segmentation Models,” Marketing Research, 10, 2 (Summer), 14-21.


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An Empirical Analysis of Customer Satisfaction for Intranet Marketing Systems

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Krishnan, Mayuram and Venkatram Ramaswamy (1998), “An Empirical Analysis of Customer Satisfaction for Intranet Marketing Systems,” Decision Support Systems, 24, 45-54.







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Customer Satisfaction for Financial Services - The Role of Products, Services, and Information Technology

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Krishnan, Mayuram, Venkatram Ramaswamy, Mary C. Meyer, and Paul Damien (1999), “Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology,” Management Science, 45 (September), 1194-1209.








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Reply to a Note on Ramaswamy et al.’s Latent Joint Segmentation Models

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Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1999), “Reply to a Note on Ramaswamy et al.’s Latent Joint Segmentation Models,” Journal of Marketing Research, 36 (February), 115-119.



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Effects of Brand Local-Non-Local Origin on Consumer Attitudes in Developing Countries

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Batra, Rajeev, Venkatram Ramaswamy, S. Ramachander, Dana Alden, and Jan Benedict Steenkamp (2000), “Effects of Brand Local/Non-Local Origin on Consumer Attitudes in Developing Countries,” Journal of Consumer Psychology, 9 (2), 83-95.





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Choice Menus for Mass Customization - An Experimental Approach for Analyzing Customer Demand with an Application to a Web-based Information Service

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Liechty, John, Venkatram Ramaswamy, and Steven H. Cohen (2001), “Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-based Information Service,” Journal of Marketing Research, May, 183-196.



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Software Product Assessment Based on Customer Inputs: Metrics and Managerial Implications

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Damien, Paul, Mayuram S. Krishnan, Mary C. Meyer, and Venkatram Ramaswamy (2005), “Software product assessment based on customer inputs: metrics and managerial implications,” International Journal of Services and Operations Management, 1, 1, 44-55.




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Latent Class Models for Conjoint Analysis

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Venkatram Ramaswamy and Steven H. Cohen (1999), “Latent Class Models for Conjoint Analysis,” Conjoint Measurement: Methods and Applications, in Anders Gustafsson, Andreas Herrmann, and Frank Huber (eds.), Springer-Verlag.







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A Multiple Imputation Approach for the Analysis of Missing Data in Marketing Research

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Ramaswamy, Venkatram, Trivellore E. Raghunathan, Steven H. Cohen, and Kerimcan Ozcan (1999), “A Multiple Imputation Approach for the Analysis of Missing Data in Marketing Research,” Working Paper, University of Michigan Business School, March.


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Deriving Joint Space Maps of Bundle Compositions and Market Segments - An Application to New Product Options

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DeSarbo, Wayne S., Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options, Technical Report, Marketing Science Institute, 96-122.




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CRISP - Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing - Marketing Science Institute

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DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), “CRISP: Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing,” Technical Report, Marketing Science Institute.




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