Co-Creation

Asia

Design and Co-Creation - Science of Machine

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Ramaswamy , Venkat. 2007. “Design and Co-Creation”, Science of Machine, 59, 1, January. (Japanese).










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Co-opting Customer Competence (Japanese version)

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Prahalad, C. K., and Venkat Ramaswamy. 2000. "Co-opting Customer Competence." Harvard Business Review no. 78 (1):79-87. 

Japanese version of the bestselling Harvard Business Review article that introduced the revolutionary concept of “Co-Creation” with customers.
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Co-Creating Experiences of Value with Customers


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Ramaswamy, Venkat. 2006. "Co-Creating Experiences of Value with Customers." SETLabs Briefings no. 4 (1):25-36.
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Co-Creating Experiences - TMTC Journal of Management

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Ramaswamy, Venkat. 2005. "Co-Creating Experiences.” TMTC Journal of Management July:6-14.


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Manager as Consumer

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C. K. Prahalad, M.S. Krishnan. and Venkat Ramaswamy (2003). Manager as Consumer - The Essence of Agility. The ICFAI Journal of Managerial Economics. August. 1, 1.



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