Co-Creation

economies and societies

Consumer Centricity

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Prahalad, C. K., Venkat Ramaswamy, and M. S. Krishnan, “Consumer Centricity,”
Information Week, April 10, 2000.

Invited article featured in Information Week cover story.



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Co-Creating Development


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Ramaswamy, Venkat. 2011a. "Co-Creating Development." Development Outreach 13 (2): 38-43.










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Impulsionando A CoCriação no Setor Publico

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Ramaswamy, Venkat and Andre Coutinho. 2013. "Impulsionando A CoCriacao No Setor Publico", Symnetics Report (May).









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Rethinking the Concept of Surplus - Embracing Co-Creation Experiences in Economics

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Chakrabarti, Avik and Venkat Ramaswamy (2014), "Re-Thinking the Concept of Surplus: Embracing Co-Creation Experiences in Economics," BE Journal of Economic Analysis & Policy, 14 (4), 1283-97.


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How CEOs can Fix Capitalism


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Essay in the Harvard Business Review eBook, published July 2013.



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Rethinking Comparative Advantage: Embracing Co-Creation Experiences in Economics

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Chakrabarti, Avik and Venkat Ramaswamy. 2013. “Rethinking Comparative Advantage: Embracing Co-Creation Experiences in Economics.” Working Paper. Ross School of Business, November.



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