Co-Creation

Europe

Are You Ready for the Co-Creation Movement? - IESE Insights

Screen Shot 2013-07-09 at 6.56.33 PM
Ramaswamy, Venkat. 2009. "Are You Ready for the Co-Creation Movement?". IESE Insights, Third Quarter (2), 29-35.









View/Download

Co-creation of Value - Towards an Expanded Paradigm of Value Creation


ccvstgallen

Ramaswamy, Venkat. 2009. "Co-creation of value - towards an expanded paradigm of value creation."
Marketing Review St. Gallen no. 26 (6):11-17.



View/Download

Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission

Screen Shot 2014-01-01 at 5.10.09 PM

Ramaswamy, Venkat. 2014. "Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value." European Commission, Open Innovation 2.0, forthcoming.










View/Download