Co-Creation

Jagdish N. Sheth

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"As a sequel to The  Future  of Competition and The Power of
Co-Creation
, Venkat Ramaswamy and co-author Kerimcan Ozcan provide a compelling case of how companies who engage customers and develop an ecosystem of capabilities transform value creation in R&D, supply chains, and marketing to create sustainable competitive advantage."

Jagdish N. Sheth
Charles Kellstadt Professor of Marketing,
Emory University

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