Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Venki Rajah

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"Firms are no longer the center of value creation, which now pivots around the human experience, interactions, and platforms of engagement. The Co-Creation Paradigm is a multi-layered view of strategy that opens up new insights and points toward profits that are not attainable using conventional tools."

Venki Rajah
Vice President of Infrastructure Insight,
Oracle Corporation

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