Co-Creation

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The Power of Co-Creation

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Venkat Ramaswamy and Francis Gouillart. 2010. The Power of Co-Creation: Build It With Them to Boost Productivity, Growth, and Profits. New York: Simon & Schuster Free Press.
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The Power of Co-Creation - Simon & Schuster Free Press Video

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Simon & Schuster Free Press Video on The Power of Co-Creation.


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Tweet from Tom Peters on The Power of Co-Creation

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Tweet from Tom Peters after reading The Power of Co-Creation.

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Infosys Launch of The Power of Co-Creation, Bangalore, India



Internal launch event at Infosys campus, Bangalore.
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Launch of The Power of Co-Creation book in India

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Launch of the book “The Power of Co-Creation” in Delhi, India by Narayana Murthy.
Coverage in CNBC-TV18.

Thanks to M. S. Krishnan.


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Tim Brown

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“At a time when the technologies of the internet are making entirely new forms of collaboration possible we need maps and guidebooks to help us make sense of the bewildering opportunities. Venkat Ramaswamy and Francis Gouillart have created just such a guidebook. They have charted the unknown territory of large scale co-creation with great thoroughness and imagination. I recommend taking it along on any journeys of co-creation you plan for your organization.”

Tim Brown
CEO, IDEO

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Jon Iwata

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The Power of Co-Creation builds a compelling case for how and why many successful companies have changed their focus -- not just reaching audiences, but building constituency. As the authors note, this concept is not limited to engaging with customers. It gets to how any organization establishes shared attraction through shared values. In doing so, it builds not just common ground, but a deeper, enduring, widely shared idea on which to build a great enterprise."

Jon Iwata
Senior Vice President,
IBM Marketing and Communications

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Anand Mahindra

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“Interconnectedness has changed everything, and for companies that are looking to leverage discontinuities for profit, The Power of Co-Creation is a must read. It sets out how the idea of co-creation can be implemented in every sphere, and the magic that comes out in moving from a firm-centric to a people-centric mindset, Successfully implementing “innovation by everybody” works wonders for all stakeholders.”

Anand Mahindra
Chairman and Managing Director
Mahindra and Mahindra

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Soft Launch of The Power of Co-Creation in Chennai, India

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Soft launch of the book “The Power of Co-Creation” in Chennai, India by Lakshmi Narayanan, Cognizant and Preetha Reddy, Apollo Hospitals.


A very special thanks to Gopal Srinivasan for organizing and supporting this event.






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Jørgen Vig Knudstorp

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“At LEGO, we stumbled across the phenomenon of co-creation which is becoming a major innovation practice. The Power of Co-Creation provides many examples and guidance to gain a better appreciation of technique and touch, and a mindset that is crucial for successful co-creation. As we have learned, co-creation is not about just "following rules". Personal engagement is essential. ”

Jørgen Vig Knudstorp
CEO, LEGO

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Thomas Frey

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“Inside the heart of every consumer lies a swirling cauldron of needs, wants, and desires that until now have been opaquely shielded from human understanding. The brilliant ideas unleashed by The Power of Co-Creation are nothing short of the proverbial keys to the kingdom, granting aspiring co-creationists a new center-of-gravity interface for triangulating communications between a company, its products, and its customers.”

Thomas Frey
Futurist,
Da Vinci Institute

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Narayana Murthy

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“Thanks to reduced communication cost and increased connectivity, it is now possible to take the old virtues of “listening to your customer carefully” and turn value creation into a much more dynamic, iterative and bottom-up process. It is this "co-creative" transformation that Venkat Ramaswamy and Francis Gouillart elaborate and illustrate in The Power of Co-Creation. An enlightening read for business owners in the new, socially-networked millennium.”

N. R. Narayana Murthy
Chairman and Chief Mentor,
Infosys

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Shunsuke Katayama

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“The Power of Co-Creation demonstrates the new paradigm of strategy which is essential for business innovation regardless of industry. Our corporate motto “At your side” can only become a reality if we “co-create” value with our stakeholders.”

Shunsuke Katayama
CEO, Brother Sales, Japan

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Dr. João Polanczyk

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"About half of our strategic initiatives at HMV now come from a co-creation process of interactions with our key stakeholders -- patients and their families, physicians and nurses, our employees, business enterprises, and the health insurance companies. The Power of Co-Creation expounds a transformational journey in multi-stakeholder engagement that will shape our future.”

Dr. João Polanczyk
CEO, Hospital Moinhos de Vento (Brazil)

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S. Sivakumar

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"Co-creation as a concept caught the imagination of managers since the time Future of Competition was published. It's now set to become a popular movement with a "ready-to-roll" execution framework so lucidly detailed in this book, laced with so many live examples. Convergence of public, private and social sectors through the idea of multi-level engagement platforms has the power to actually co-create a new world order!”

S. Sivakumar
Chief Executive - Agri Businesses
ITC Limited

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