Co-Creating Transformational Change
Any enterprise seeking to migrate to co-creation with its customers, partners, and other external stakeholders should begin by examining the nature of the relationship between management and all the co-creators during the transformational change. Establishing co-creation as a way of organizational life requires challenging and mutating the organization’s DNA toward co-creation thinking, by innovating and designing engagement platforms that allow everyone to create the change together. Following the principles of co-creative engagement design, the co-creativity of enterprises are a function of purposefully designed engagements from within an organization that harness the personal and collective intelligence of individuals. After decades of experience with organizational change and jump-starting innovation, it has become abundantly clear to change agents that successful transformational change is best achieved through engagement with those it affects. The best way to build co-creative enterprises is to co-create the transformational change.