Co-Creation

economies and societies

The Customer Economy


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Roundtable at InformationWeek on the new role of the active consumer and the emergence of the customer economy.

Based on the article
Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.

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Govt. of Abu Dhabi and Dubai

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Engaged with the government ministries in Abu Dhabi and gave a talk at the Dubai Prime Minister’s Office, U. A. E.
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Thanks to Omar Shroof and Mathias Mangels.
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Pune Development Authority, India

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Engaged in a discussion with the Pune Development Authority, India on the Power of Co-Creation across the private-public sectors.

Hosted by Infosys, TCS, and Wipro.




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Gestão Estratégica no setor público, Brazil

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Keynote at a Public Sector Conference in Brasilia, Brazil, followed by a Workshop.

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Thanks to André Coutinho.

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SEBRAE, Brazil

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Engaged with executives at SEBRAE, in the Brazilian public sector.

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Thanks to André Coutinho.

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American Chamber of Commerce- Brazil

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Gave a keynote speech at the American Chamber of Commerce, Sao Paulo, Brazil.
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Thanks to André Coutinho.

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Presentation to Jorge Gerdau - Brazil

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Gave a presentation and engaged in a dialogue with Jorge Gerdau, Brazil.


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Complexity Science Group, Business School Sao Paulo, Brazil

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Gave a talk and engaged with Faculty and Students at the Complexity Science Group, Business School
São Paulo.

Thanks to André Coutinho.

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The Empathy Economy - Business Week

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Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.










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Co-Creating a Co-Creative Enterprise

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Interview-based article on Mahindra’s Co-Creative Transformation in Developing Leaders: Executive Education in Practice.










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Mahratta Chamber of Commerce, Industry, and Agriculture, Pune, India

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Gave a talk and engaged with participants afterwards on the Power of Co-Creation.

Organized by Hari Athawale.
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Future Sights

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Engaged with CEOs and senior leaders at Future Sights, Bangalore on Co-Creating India 2030.

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Citizen Engagement in City's Policy Making -- The Hindu

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Article based on The Power of Co-Creation - Part 2.


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Canterbury Healthcare System, Christchurch, New Zealand

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Engaged with folks at the Canterbury Health Care System at the Princess Margaret Hospital.

Thanks to Roger Dennis.Roger_Dennis_head_and_shoulders_small

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Rebuilding the city of Christchurch, New Zealand

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Engaged with people passionate about the future of Christchurch.

Thanks to Roger Dennis for organizing an eclectic group.Roger_Dennis_head_and_shoulders_small

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Co-Creative Government - Brazil

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Made a presentation and engaged with public sector entities in Brazil via videoconference.

Thanks to Andre Coutinho for organizing it.


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HSM Brazil - Co-Creating the Future with a Homage to the late C. K. Prahalad



Keynote at the HSM Forum, Sao Paulo, Brazil, with a special homage to the late C. K. Prahalad.

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Special thanks to Jose Salibi, HSM.

Thanks to Mathias Mangels, Andre Coutinho, Fanny Schwartz, and the rest of the Symnetics and Tantum teams.



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Open Innovation 2.0, Dublin

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Gave a keynote at the Open Innovation 2.0 Summit on Embracing Co-Creation in Open Innovation.

Thanks to Martin Curley and Bror Salmelin.martincurleyBror-Salmelin


Special thanks to Richard Straub.
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Global Drucker Forum 2013

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Participation in the 5th Global Peter Drucker Forum, Vienna, on Managing Complexity.

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Special thanks to Richard Straub.
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Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises



Gave a talk in the POS Links Seminar Series on Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises.
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Mahindra Rise thru Co-Creation



Participated in an internal event exposing and engaging over a thousand people in the Mahindra enterprise ecosystem to the ongoing transformational journey of “Rise thru Co-Creation”.

Thanks to Naveen Chopra and the whole extended team for organizing this big event.



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Embracing Co-Creation in Public Innovation and Value Creation at the CONGEP Annual Congress in Brasilia

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Keynote on Embracing Co-Creation in Public Innovation and Value Creation at the SBGC CONGEP Annual Congress in Brasilia, Brazil.

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Thanks to Andre Coutinho.

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Penny For Your Thoughts



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Video Interview by Klaas Weima.

Thanks to Albert Boswijk.


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InnovationsKongress: The Art of Innovation, Carinthia, Austria


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Participation in the InnovationsKongress, Carinthia, on The Art of Innovation.

Special thanks to Martin Maitz.
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The Co-Creation Paradigm book release - Stanford University Press

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Read the Preface

Synopsis from Publisher:

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.

Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action,
The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

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Venkat Ramaswamy and
Kerimcan Ozcan. 2014. The Co-Creation Paradigm.
Redwood City: Stanford University Press.

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Visit the curated Wiki on Co-Creation Theory & Practice to dive deeper into The Co-Creation Paradigm. [Forthcoming in Spring 2014]


vrcroppedkerimcan3 Visit Kerimcan Ozcan’s website.

Creating a Culture of Co-Creation - Ross ITC Workshop

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Engaged with senior management of all ITC businesses on Building a Culture of Co-creation.

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Co-Creation - A New Way to Think About Business and Society

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Ross School Interview.


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Open Innovation 2.0 - European Commission - Espoo Finland


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Gave a keynote at the Open Innovation 2015 Conference.

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Technologies pushes companies to work for us -- Co-Creation as a Next Idea - NPR

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Interview in MI NPR.


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