Co-Creation

practitioner

Balanced Scorecard Summit, San Diego

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Gave a talk at the North American Balanced Scorecard Summit, San Diego.

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Venkat Ramaswamy on Co-Creation- Effective Executive

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Interview with Venkat Ramaswamy



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British Airways, London

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 Engaged with British Airways, e-Commerce group.

Organized by Eben Lenderking, MAC Partnership.


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CNBC Forum, India

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Gave a talk and participated in an Executive Forum hosted by CNBC, together with C. K. Prahalad.




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Competition in the Network Age

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Coverage of the Future of Competition book in The Hindu newspaper, India.


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Philips, India

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Gave a talk at Philips, India.

Hosted by CEO Ramachandran.
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HP Research Labs, Digital Imaging, Palo Alto

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Gave a talk at HP Research Labs, Palo Alto, to the Digital Imaging group.

Hosted by Neerja Raman.
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Infotech, India

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Gave a talk at Infotech, Hyderabad on Technology and Experience Innovation.

Hosted by Chairman Mohan Reddy.
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ICFAI Center for Management Research

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Gave a talk at ICFAI Center for Management Research, India, and engaged with ICFAI casewriters.


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HP Research Labs

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Gave a talk at HP Research Labs, Palo Alto to the Emerging Markets group.

Hosted by Anand Tawker.





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Netting Customers


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Coverage of Future of Competition book in Financial Express India.


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HP Research Labs, Bangalore

hp_logo Engagement at HP Research Labs, Bangalore.
Hosted by Dr. Ramani.
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European Centre for Experience Economy

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Presentation at the European Centre for Experience Economy, Netherlands.


Organized by Albert Boswijk.
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e-Business Thought Leadership Forum

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Keynote Presentation at the e-Business Thought Leadership Forum at Babson, Boston.







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NIIT: eAngelz CXO Breakfast, Singapore

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Gave a talk on Value Creation and the Future of IT.

Event organized by e-Angelz.

Hosted by Arvind Mehrotra and Rahul Patwardhan, NIIT Technologies.


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The Future of Competition - How to put your customers to work

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Book Excerpt of The Future Of Competition in CIO Magazine.




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Co-Creation: The New Relationship between Customers and Companies

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Review of the Future of Competition book in The Globe and Mail.


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Co-Create to stay ahead

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Coverage of the Future of Competition book in Businessworld.


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Smart Strategies: Putting Ideas to Work

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Mention of the Future of Competition book in Fast Company article.




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A "how-else-to-think" guide

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The Future of Competition: A “how-else-to-think” guide.

Book review by S. Ramchander.




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The Customer Economy


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Roundtable at InformationWeek on the new role of the active consumer and the emergence of the customer economy.

Based on the article
Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.

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Editor's Note: Customer, Partner, or Both?

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Coverage of Future of Competition book in Information Week 




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Expert Voices: C. K. Prahalad and Venkat Ramaswamy on CRM

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Interview in CIO Insight Magazine on the next practices of CRM.

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The Future of Competition

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Prahalad, C. K., and Venkat Ramaswamy. 2004. The Future of Competition: Co-Creating Unique Value with Customers. Boston: Harvard Business School Press.

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Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
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CNBC TV Series on the Future of Competition




Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
2010-03-07@22.27.54 copy


Thanks to Subha Chatterjee.
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Buy Video set

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Regarding Customers as Business Collaborators

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Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).

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The Customer as Collaborator

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Synopsis of The Future of Competition book.

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Best Books 2004 - Strategy+Business

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Best Business Books 2004


Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.

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Adding Customers to the Design Team

"An important book, full of disruptive ideas."
Steve Hamm, BusinessWeek.
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The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004

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Top 10 Book of 2004


To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.

Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.

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Govt. of Abu Dhabi and Dubai

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Engaged with the government ministries in Abu Dhabi and gave a talk at the Dubai Prime Minister’s Office, U. A. E.
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Thanks to Omar Shroof and Mathias Mangels.
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Infosys Connect, Las Vegas

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Gave a keynote speech at Infosys Connect, Las Vegas, on the future of IT and Co-Creation.

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Pune Development Authority, India

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Engaged in a discussion with the Pune Development Authority, India on the Power of Co-Creation across the private-public sectors.

Hosted by Infosys, TCS, and Wipro.




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O Poder da Conexão Global

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Interview in São Paulo, Brazil.

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Times que sonham -- Época NEGÓCIOS

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Interview in São Paulo, Brazil.








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Innovation through Co-Creation




Keynote speaker at Wharton Innovation through Co-Creation Conference.
Thanks to Harbir Singh, George Day and the Mack Center.

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Business Design - Harvard Business Review Conference - Brazil


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Gave a Keynote Speech at the Harvard Business Review Business Design Conference in São Paulo, Brazil.
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Thanks to André Coutinho.
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SEBRAE, Brazil

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Engaged with executives at SEBRAE, in the Brazilian public sector.

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Thanks to André Coutinho.

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Dunhill, London

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 Engaged with Dunhill Retail Stores.

Organized by Eben Lenderking, MAC Partnership.


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Marisa, Brazil

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Engaged with senior management Marisa, Brazil, courtesy Andre Coutinho.
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Thanks to André Coutinho.

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Business Today, India

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Engaged with Business Today editors and journalists on “The Future of Competition”, together with C. K. Prahalad.

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Francis Gouillart

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Engaged with Francis Gouillart and the MAC Partnership group, Boston.
Start of a partnership that evolved into co-founding the Experience Co-Creation Partnership, in Concord, Massachussetts, and co-authoring the book,
The Power of Co-Creation.


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Lloyds TSB, London

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Engaged with Lloyds TSB.

Organized by James Kelly, MAC Partnership.
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Majulah Connection, SIngapore

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Gave a talk on Co-Creating Unique Value with Customers: The Future of Competition.
Hosted by Anthony Ang.
Organized by Kee-Hian Tan, MAC Partnership.
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Unilever FoodSolutions Asia, Singapore

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Gave a talk on Co-Creating Customer Value.
Organized by Neeraj Verma.
Hosted by Jacqueline Yew.




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Young & Rubicam, London

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Gave a talk to the Y&R group in London.

Organized by David Butter, MAC Partnership.

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Hill & Knowlton, London

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Engaged with senior management at Hill & Knowlton, London.

Organized by James Kelly, MAC Partnership.
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WPP Group, London

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Engaged with senior management at WPP, London.

Organized by Eben Lenderking, MAC Partnership.


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CSC, London

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Engaged with David Moschella at CSC Research Advisory and Services, and other technology and innovation research executives at the Leading Edge Forum.

Organized by Kirt Mead, MAC Partnership.

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Wipro, Bangalore

 
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Engaged with people at Wipro on the next practices of Experience Quality Management and Co-Creation of Value with Customers.








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Brand Summit, Chennai, India

 
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Gave a talk on Co-Creating Brands with Consumers at the Brand Summit, Chennai.

Event organized by Confederation for Indian Industry (CII), India.




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Don't Merely Connect with Customers, Interact with Them

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Article in the Deccan Herald, India.



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Look beyond CRM to strike right chord with customers

 
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Article in the Hindu, India.


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Creating Value With Customers Is Modern Challenge for Companies

 
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Article in the Business Line, India.








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Making the Consumer Connect

 
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Article in the Hindu, India.


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TeamAsia Seminar, Manila

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Gave a seminar on Co-Creating Value with Customers.

Event organized by Kent Youil, University of Michigan Executive Education, Hong Kong.



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Marketing Institute of Singapore

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Gave a talk on Co-Creating Customer Value.

Hosted by Lee Gek Eng.









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CEO Forum, Hong Kong

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Gave a talk to about 20 CEOs from the Hong Kong and broader Asia-Pac region on The Future of Competition.
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Organized by Kent Youil.




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The Empathy Economy - Business Week

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Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.










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Infosys, Bangalore

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Conducted a workshop at Infosys, Bangalore on Value Co-Creation and the Strategic Role of IT.

Organized by Krishnan Narayanan, and led by Subu Goparaju, Director of SETLabs.

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ReTechCon, Retailers Association of India

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Gave a talk at the Retail Technology Conclave, Mumbai

Event organized by Retailers Association of India.



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Godrej Senior Managers' Meet, Mumbai

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Awareness session on exposing senior managers at Godrej to new ways of thinking about innovation, customer experience, and co-creation of value.


Organized by Visty Banaji, head of HR.
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Consumers choose products that promise personal interactions

 
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Article in the Business Line, India.




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Mere Mortals and Great Ideas

 
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Article in the Financial Times, UK.


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Nokia, India

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Engaged with Sanjeev Sharma, CEO of Nokia, India and his senior management team, on the implications of Value Co-Creation for Nokia.

Organized by Bimal Rath, head of HR.
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TVS Electronics, India

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Conducted a Customer Experience and Product Innovation Workshop.

Special thanks to Gopal Srinivasan, Founder and Director, TVS Electronics.
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TVS Motor, India

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Gave a talk at TVS Motor on New Product Development and engaged with the Fiero team in the field on Customer Satisfaction.

Thanks to R. C. M. Chandramouli, VP Marketing and Sales, and C. P. Raman, President.







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Club Tourism, Japan

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Engaged with senior managers at Club Tourism, Japan.

Organized by Katsutoshi Murakami.


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SONY, Japan

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Engaged with senior managers at SONY, Japan.

Organized by Katsutoshi Murakami.


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NRI, Tokyo

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Engaged with senior consultants at NRI Japan, and presented at a NRI client forum organized Katsutoshi Murakami.


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IUJ, Japan

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Talk at International University of Japan.

Organized by Kerimcan Ozcan.


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Praxis - Interview

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Article in the Praxis, India.




















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Nikkei, Japan - Interview

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Article in the Nikkei, Japan.









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Wacoal, Japan

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Engaged with Yasuyuki Cho San, Business Development, at Wacoal in Kyoto, Japan.


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Pitney Bowes

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Presentation at a Pitney Bowes internal strategy meet in New York, involving Doug Neal from CSC Research & Advisory.

Organized by Kirt Mead, MAC Partnership.

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Business Week Asia Leadership Forum, Bangkok

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Keynote at the Business Week Asia Leadership Forum at Bangkok, organized by DNM Strategies.

Thanks to Bhavna Shivpuri.
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The Future of Marketing

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Interview in Businessworld, India, on The Future of Marketing.

Reaction by S. Sivakumar, ITC.

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Maersk

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Engaged in a session with Moller Maersk CEO Russ Bruner and his team.







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Baptie Marketing Focus North America, La Jolla

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Gave a keynote presentation at the Baptie 5th Annual Marketing Focus North America event.

Received the Best Speaker Award.







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Marico, India

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Presentation and discussion at Marico, Mumbai, with Harsh Mariwala, CEO Marico, Rakesh Pandey, CEO Kaya Skin Clinic and the senior management team.

Organized by Pankaj Bhargava, head of HR.

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Interview in Pitch

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Interview in Pitch, India.

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Society of Indian Automobile Manufacturers (SIAM), New Delhi


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Gave a keynote speech at the SIAM forum in New Delhi.

Thanks to Jagdish Kattar.














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Honeywell


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Engaged in a session with Rhonda Germany, VP Strategy and Business Development, James O’Hern, Director Leadership Development, and Mark Sullivan, Director Corporate Learning.

Organized by Brian Love, Executive Education, University of Michigan Business School.



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BASF

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Engaged in an interactive session with Sundar Subramaniam, Corporate Learning and Development.

Organized by Brian Love, Executive Education, University of Michigan Business School.



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Motorola Symposium, Schaumberg


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Presentation at the Motorola Symposium on The Future of Competition. 







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Government of Hong Kong



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Engaged with senior officers at the Government of Hong Kong Special Administrative Region. Gave a talk on “Innovation in Public Services”.

Organized by Betsy Lai, Chief Training officer, Civil Service Training and Development Institute, The Government of Hong Kong Special Administrative Region



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Bharti, Phuket

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Keynote Presentation at the Bharti CEO Conclave. 





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GE John F. Welch Technology Centre, Bangalore



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Gave a talk on Experience Innovation and Co-Creation at the GE John F. Welch Technology Centre, Bangalore.








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Business Week CEO Insights Forum, Chongqing, China

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Keynote at the Business Week CEO Insights Forum, Chongqing, China, organized by DNM Strategies.
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Thanks to Bhavna Shivpuri.








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GE Healthcare Technologies, OIC, USA



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Engaged with Rob Kulis, General Manager, Outpatient Imaging Centers, GE Healthcare Technologies, and his team at the University of Michigan, Ann Arbor.

Hosted by Ron Bendersky.

Thanks to Rob for his enthusiastic and passionate efforts.



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Dassault Systemes



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Engaged with Philippe Forestier, Executive VP, Global Affairs and Communities,
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as well as Herve Andorre, HR, on co-creation opportunities in Dassault’s ecosystem.




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Dassault Systemes



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Presented to and engaged with Bernard Charles, CEO, Dassault in Paris.
When Bernard walked into the room, he had The Future of Competition in his hands and kindly complimented me.
The conversation was inspiring.
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Tesco, UK



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Engaged with Sir Terry Leahy and his senior management team.
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Organized by Eben Lenderking, MAC Partnership.
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Nokia Asia-Pacific

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Gave a talk and engaged with Nokia Asia Pacific team.

Hosted by Sanjeev Sharma, Nokia India.


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Duke CE

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Talk at the Duke Corporate Education center on co-creation and learning.

Organized by Blair Sheppard.


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Aditya Birla

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Conducted a 3-day program on Value Co-Creation for the Aditya Birla Group with Francis Gouillart and the ECC Partnership, including Eben Lenderking and Alan Weyl.
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Organized by Raju Mistry at the Gyanodaya Learning Center.


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IUJ Value Co-Creation Institute, Japan

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Talk at the Value Co-Creation Institute, International University of Japan.

Organized by Kerimcan Ozcan.
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University of Michigan Health System

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Gave talk in the “Leadership At All Levels” Brown Bag at the Univ. of Michigan Hospital, Ann Arbor.







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Nordstrom

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Workshop organized at Nordstrom, Seattle, by Infosys to explore new opportunities in using IT to enable innovation and value creation.

Organized by Subu Goparaju, Director of SETLabs, Infosys.

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Maritz Strategy Offsite

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Gave a talk and engaged with the Maritz Strategy team.
Thanks to Jim Schneck.

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Power Meetings - Healthcare, Chicago



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Gave a keynote at the Power Meetings Conference on Healthcare, in Chicago.

Organized by Dave Ellis, President, Lincoln Healthcare Events.





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Value Creation, Santiago, Chile


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Gave a talk at a Symnetics sponsored event on “A New Paradigm of Value Creation”.





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Balanced Scorecard Summit, Mexico

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Gave a talk at the Balanced Scorecard Summit on “Innovation: A New Paradigm of Value Creation”.

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Advertising Research Foundation, New York


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Keynote at the ARF Executive Series, “Advertising: What’s Next?”.

Organized by Joe Plummer.
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Innovation in Strategy Execution, Sao Paulo, Brazil


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Gave a talk at a Symnetics sponsored event on “A New Paradigm of Value Creation”.




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Evanta CIO Executive Summit



Gave a dinner keynote address at the Evanta CIO Executive Summit in New Jersey on December 6th, 2006 and a joint talk with Jim Noble, CIO Kraft Foods on December 7th.

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Lockheed Martin Information Technologies Conference

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Gave a keynote speech at Lockheed Martin.

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Infosys Hi-Tech Leaders of Change Forum, San Jose

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Engaged with Infosys and its clients in the High Tech and Discrete Manufacturing Sector.




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Aditya Birla Group

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Engaged with Senior Managers at the Aditya Birla Group.

Organized by Raju Mistry and Anupama Mohan at the Gyanodaya Learning Center.

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24/7 Customer

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Engaged with folks at 24/7 Customer.

Organized by V. Bharathwaj, Chief Marketing Officer.








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Customer Experience Management, Sao Paulo, Brazil

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Conducted a Symnetics sponsored workshop on “Customer Experience Management”, with ECC Partnership.

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Reliance Capital

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Engaged with managers at Reliance Capital.

Organized by K. A. Achuthan, head of HR.

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ABB India

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Engaged with folks at ABB India.

Organized by S. Karun (rear of photo below), head of Sustainability, with Prakash Nayak, Head, Power Systems (front right) .

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BusinessWeek Leadership Forum - DNM Strategies, Dubai


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Keynote on The Power of Us: Co-Creating Unique Value With Customers at the Business Week Leadership Forum at Madinat Jumeirah Hotel, organized by DNM Strategies.
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Thanks to Bhavna Shivpuri.










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The Power of Us, BusinessWeek


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Mention of The Future of Competition in the cover story, The Power of Us.
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Open Colloquium on Design, Tokyo

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Gave a talk at the Open Colloquium on Design. Organized by Kanji Ueda, Professor and Director of the Research into Artifacts, Center for Engineering, at the University of Tokyo.


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Science of Design, Kyoto

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Gave a talk on “Design and the Future of Value Creation” and participated in the Hayashihara Forum sponsored conference on “Science of Design”.









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Symnetics Conference, Sao Paulo, Brazil


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Gave a talk at a Symnetics sponsored event on “Experience Co-Creation”.






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Palladium Strategy Innovation, Tokyo

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Gave a talk and participated in a discussion on Strategy Innovation at the Palladium Strategy Innovation Summit in Tokyo.
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Symnetics Innovation Workshop, Monterrey, Mexico


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Conducted a workshop on Experience Co-Creation with Symnetics and ECC Partnership, in Monterrey, Mexico.
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Thanks to Francis Gouillart.




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Senior Leadership Program Consortium, India


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Conducted an executive program for the SLP Consortium.
Organized by Aditya Birla Group.



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Infosys CIO Forum, Japan

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Gave a keynote on “The Future of Value Creation” at an Infosys Forum for CIOs in Kyoto, Japan.
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Thanks to N. R. Narayana Murthy.



















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Symnetics Innovation Summit, Peru

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Gave a talk at a Symnetics sponsored event on “Experience Co-Creation”.



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Infosys Workshop, Fremont, California

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Engaged with Infosys and its Innovation consulting practice on.
Organized by Subu Goparaju, SETLabs.





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Society of Information Management, Atlanta


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Workshop organized by Society of Information Management, Advanced Practices Council (APC) with member CIOs, to explore new opportunities in using IT to enable innovation and value creation.





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Infosys Management Council, India

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Engaged with Infosys Management Council in Bangalore, India.

Organized by Sanjay Purohit.
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Thanks to N. R. Narayana Murthy.

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European Innovation Movement Symposium, Madrid

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Engaged with Palladium South Med at the European Innovation Movement Symposium.

Organized by Sofia Medem.
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Palladium-Symnetics Strategy Innovation and Performance Management Summit, Mexico

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Engaged with Palladium -- Robert Kaplan and David Norton -- at a Strategy Innovation ad Performance Management Summit in Mexico.
Organized by Symnetics.


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Sabanci Group, Turkey

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Engaged with Sabanci Group through Palladium South Med.


Organized by Esteban Gomez and Sofia Medem.
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SAP CEO Forum, Frankfurt, Germany

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Led a Workgroup on Co-Creation with Customers.
Tim Brown, CEO, IDEO; DIane Hessan, CEO, Communispace; Jorgen Knudstorp, CEO LEGO, and Thomas Stewart, Editor-in-Chief, HBR were discussants.

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ITC e-Choupal, India

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Gave a talk at ITC e-Choupal, Hyderabad, India, and engaged with S. Sivakumar and his team.

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Senior Leadership Program Consortium, GENPACT

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Conducted an executive program for the SLP Consortium.
Organized by GENPACT.




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MSI Innovation and Co-Creation


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Gave a keynote on Innovation and Co-Creation of Value at the MSI Innovation and Co-Creation Conference.
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Experient, Vancouver

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Keynote on Co-Creation.

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Deloitte, Paris



Keynote on Co-Creation. Thanks to Francis Gouillart and the Experience Co-Creation Partnership, as well as Isabelle Steinmann at Predica, Credit Agricole.
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Strategy & Innovation Summit, Bogota

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Gave a keynote and engaged in discussions at a Tantum-Symnetics sponsored event on “Co-Creation” in Bogota, Colombia.
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SAP, Colombia

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Visited and engaged with management at Hiper Centro, Bogota.
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Hiper Centro, Colombia

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Visited and engaged with management at Hiper Centro.
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Knowita Strategy, Marketing, and Innovation Conference, Milan

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Keynote on Co-Creation.


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Co-Creating a Co-Creative Enterprise

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Interview-based article on Mahindra’s Co-Creative Transformation in Developing Leaders: Executive Education in Practice.










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HSBC Singapore



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Engaged with HSBC on “Co-Creation” at a global gathering of senior managers in Singapore.



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Gestao, Jornal do Comercio, Porto Alegre, Brazil

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Coverage in the the Porto Alegre newspaper.

Thanks to André Ribeiro Coutinho at Symnetics.

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PGQP, Brazil

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Gave a keynote at the PGQP 11º Congresso Internacional da Gestão, Porto Alegre.
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Thanks to Andre Coutinho and Rogerio Caiuby.
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HMV, Porto Alegre, Brazil

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Engaged with Dr. João Polanczyk , CEO, Hospital Moinhos de Vento, senior management, doctors, nurses, and other stakeholders in the HMV health care system.
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Thanks to Andre Coutinho and Rogerio Caiuby.
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Dividend Interview

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Interview in Dividend magazine,
Ross School of Business.
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Senior Leadership Program Consortium, Lonavla, India


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Conducted an executive program for the SLP Consortium in Lonavla.
Organized by Aditya Birla Group.



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Ross India Business Conference

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Talk and “soft launch” of the Power of Co-Creation book at the Ross India Business Conference, Ann Arbor, Michigan.

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Interview in Outlook, India

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Interview in Outlook with Ashish Kumar Sen, Outlook magazine.










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Coaching Tip: The Leadership Blog

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Coach John G. Agno on The Power of Co-Creation.









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Robert Morris - Amazon Review


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Review of The Power of Co-Creation.

Notwithstanding a kind positive review, I particularly like his apt quote of Lao-Tzu's Tao Te Ching

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."



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The Power of Co-Creation book release - Simon & Schuster Free Press

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Venkat Ramaswamy and Francis Gouillart. 2010. The Power of Co-Creation: Build It With Them to Boost Productivity, Growth, and Profits. New York: Simon & Schuster Free Press.
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Tweet from Tom Peters on the book, The Power of Co-Creation

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Tweet from Tom Peters after reading the book.

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Q & A with Dr. Mark L. Frigo -- Strategic Finance

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Interview in Strategic Finance conducted by Dr. Mark L. Frigo.










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PRTM, New York

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Engaged with clients of PRTM in New York City.






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PRTM, Half Moon Bay - Hi-Tech Sector

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Engaged with clients of PRTM in the Hi-Tech sector at a luncheon event on the topic of Co-Creation and Building the Co-Creative Enterprise.




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CNBC

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On The Power of Co-Creation.








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Ross School-Executive Education ReUnion

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Keynote at the Ross School-Executive Education ReUnion.

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YEO (Young Entrepreneurs Organization), India

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Engaged with Young Entrepreneurs on the Power of Co-Creation in Kolkata, India.

Thanks to Ritesh Bawri and Sanjay Mirchandani.
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Young Indians

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Engaged with Young Indians on the Power of Co-Creation in Kolkata, India.

Thanks to Ritesh Bawri and Sanjay Mirchandani.
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Infosys Campus Launch of The Power of Co-Creation, Bangalore, India



Internal launch event at Infosys campus, Bangalore.
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Launch of Infosys Innovation Co-Creation Microsite


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Launch of Infosys Labs’ Innovation Co-Creation microsite at Infosys campus, Bangalore.
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Infosys Workshops, India

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Conducted workshops on Co-Creation of Value and Innovation Co-Creation at Infosys campus, Bangalore.

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ABB

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Gave a talk at ABB on The Power of Co-Creation.

Organized by S. Karun.



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India Innovation Labs

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Engaged with folks at IIL Bangalore.
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Mahratta Chamber of Commerce, Industry, and Agriculture, Pune, India

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Gave a talk and engaged with participants afterwards on the Power of Co-Creation.

Organized by Hari Athawale.
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Harvard Business School and Ross School and Wharton Alumni of Washington DC

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Gave a breakfast series talk to Harvard and Wharton alumni through the Harvard Business School Alumni Club of Washington DC, organized by PRTM.


Thanks to Doug Billings and Jeff Gruen for organizing this event.






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Ross School - Prospective Students and Alumni event, Mumbai

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Gave a talk and participated in the prospective students and alumni event in Mumbai.

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Launch of The Power of Co-Creation book in India

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Launch of the book “The Power of Co-Creation” in Delhi, India by Narayana Murthy.
Coverage in CNBC-TV18.

Thanks to M. S. Krishnan.


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Ross-CII India@75

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Participated in Ross-CII India@75 World Club Day event in Delhi.



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Great Lakes Institute of Management, Chennai, India

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Gave a talk at the Great Lakes Institute, Chennai.

Thanks to Gopal Srinivasan for his support, and Adithya, in organizing this event.
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Apollo Hospitals, India

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Engaged with Preetha Reddy (MD Apollo Hospitals) and her team in Chennai.


Thanks to Gopal Srinivasan for his support in organizing this event.

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Loyola College, Chennai, India

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Gave a talk at Loyola College, Chennai.
Thanks to Father Francis.

Thanks to Gopal Srinivasan for organizing this event.
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Soft Launch of The Power of Co-Creation in Chennai, India

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Soft launch of the book “The Power of Co-Creation” in Chennai, India by Lakshmi Narayanan, Cognizant and Preetha Reddy, Apollo Hospitals.


A very special thanks to Gopal Srinivasan for organizing and supporting this event.






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Ross School - Prospective Students and Alumni event, Bangalore, India

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Gave a talk and participated in the prospective students and alumni event, and dinner with alumni afterwards.

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PRTM Washington DC

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Engaged with PRTM and its invited clients in Washington DC.

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McKinsey, Washington DC

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Gave a talk at McKinsey in Washington DC, organized by the Ross alumni club.

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Thanks to Sean Mulligan and John Copeland at Ross, and to Ross alumni for their participation.

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VMarketing - China

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Article on The Power of Co-Creation in VMarketing, China.











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Future Sights

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Engaged with CEOs and senior leaders at Future Sights, Bangalore on Co-Creating India 2030.

Screen Shot 2013-10-17 at 11.43.47 AMThanks to Bhupendra Sharma.bhupendra_sharma




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Best Business Ideas HSM

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“Co-Creation” chosen as one of the best business ideas in the last 15 years by HSM.


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Innovations through Employee Engagement -- The Hindu

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Article based on The Power of Co-Creation.


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Human Resources iQ

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Podcast with Allan Hoving.




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Semeiotica - Evolutionary Design Ecology

Semeiotica - Evolutionary Design Ecology

Blog on platforms for co-creation.



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Citizen Engagement in City's Policy Making -- The Hindu

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Article based on The Power of Co-Creation - Part 2.


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Social media has speeded up process of co-creation - BusinessLine

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Interview by Vinay Kamath.


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You also need to focus on employee experience - BusinessLine

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Interview by Vinay Kamath - Part 2.



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The Power of Co-Creation book - Simon & Schuster Free Press Video

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Simon & Schuster Free Press Video on The Power of Co-Creation.


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VC Circle: Management Guru Venkatram Ramaswamy on Co-Creation, Startups & Tech

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Interview in VC Circle.


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Together We Create Value -- Book Review of The Power of Co-Creation by Lakshmi Narayanan, CEO Cognizant

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Outlook Business Book Review of The Power of Co-Creation by Lakshmi Narayanan, Vice Chairman, Cognizant.

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Let Go of Fixed Roles to Co-Create - Outlook Business Interview

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Guru Speak Interview by Sriram Srinivasan.










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Dresser After Dark - Talk Show Interview

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Interview.



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Sina.com China

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Article.


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Launch of Co-Creation Academy, Amsterdam

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Launch of Co-Creation Academy by Albert Boswijk in Amsterdam.


Thanks to Albert for an Experience Innovation tour of Amsterdam.




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Globsyn, Kolkata, India

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Gave a talk to students and engaged with the faculty at Globsyn, Kolkata, India.

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Thanks to Pratip Kar, Subhendu Dey, and Oindrila Dasgupta.



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Mindtree Consulting

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Gave a talk at Mindtree Consulting Bangalore.

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Co-Creation Academy

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Conducted a workshop session.

Thanks to Albert Boswijk.


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Lease Plan Amsterdam

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Engaged with Lease Plan through The Co-Creation Academy.


boswijk-1Thanks to Albert Boswijk and Chris Parker.

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CEO Forum, Sydney, Australia

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Engaged with over 90 CEOs through the CEO Institute, Sydney, Australia.


Thanks to Palladium and Deloitte.
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Palladium Video Series on Co-Creation - Innovation, Sydney, Australia


Palladium Video Series on Co-Creation - Innovation in 7 parts.

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Thanks to Mathieu Liminana.
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Palladium Innovation Forum, Sydney, Australia

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Co-Creative Enterprises: Mastering the New Rules in Business Innovation.

2011palladiuminnovationforumbrochureThanks to Matt Tice for organizing it.



Thanks also to Magdalena Toth, Silivia Azar, Mathieu Liminana, Susan Officer, and the rest of the team.

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Super Partners, Melbourne, Australia

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Engaged with Peter McNeil, COO and the senior management of Super Partners, Australia.

Thanks to Dale Pierce and Matt Tice.palladium

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Canterbury Healthcare System, Christchurch, New Zealand

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Engaged with folks at the Canterbury Health Care System at the Princess Margaret Hospital.

Thanks to Roger Dennis.Roger_Dennis_head_and_shoulders_small

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Rebuilding the city of Christchurch, New Zealand

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Engaged with people passionate about the future of Christchurch.

Thanks to Roger Dennis for organizing an eclectic group.Roger_Dennis_head_and_shoulders_small

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Palladium Innovation Forum, Auckland, New Zealand

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Thanks to Matt Tice for organizing it.

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Thanks to Magdalena Toth, Silivia Azar, Mathieu Liminana, Susan Officer, and the rest of the team.

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Infosys, Bangalore

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Open live session with multiple internal units.

Thanks to Simon Towers, Manish Srivastava, and Manjunatha Kukkuru, for organizing it.


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Mahindra Rise thru Co-Creation

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Mahindra Rise thru Co-Creation Workshop in Igatpuri.

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About 350 people attended -- in two batches involving Mahindra suppliers, dealers, and employees. Naveen Chopra spearheaded this from the Mahindra side and it was inaugurated by Allen Sequeira.
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Many thanks to Naveen and his extended team (see photos) for all their efforts, and Allen for his support.


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Axis Bank, India

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Gave a talk and engaged with Axis Bank, Mumbai.
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Thanks to Hari Athawale for organizing it.
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Co-Creative Government - Brazil

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Made a presentation and engaged with public sector entities in Brazil via videoconference.

Thanks to Andre Coutinho for organizing it.


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PDMA Social Product Development and Co-Creation

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Gave a keynote on Co-Creation of Value.

A unique aspect of this conference was that it was co-hosted by Local Motors at their Phoenix, Arizona micro-factory where I got to engage with Jay Rogers, CEO of Local Motors.


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Elkhart-Memorial Board Forum

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Keynote session at the internal Elkhart-Memorial Board Forum, following the merger of Elkhart General Hospital and Memorial Hospital & Health System, into the Beacon Health System.

Thanks to Diane Stover.

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Co-Creation Theory

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Article in Insight Magazine, Illinois CPA Society.

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HSM Brazil - Co-Creating the Future with a Homage to the late C. K. Prahalad



Keynote at the HSM Forum, Sao Paulo, Brazil, with a special homage to the late C. K. Prahalad.

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Special thanks to Jose Salibi, HSM.

Thanks to Mathias Mangels, Andre Coutinho, Fanny Schwartz, and the rest of the Symnetics and Tantum teams.



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Global Drucker Forum 2013

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Participation in the 5th Global Peter Drucker Forum, Vienna, on Managing Complexity.

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Special thanks to Richard Straub.
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Palladium Global Strategy Execution Summit

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Keynote on Embracing Co-Creation for Innovation and Value Creation, at the Palladium 2013 Global Summit: Executing Strategy in a Changing World, in Boston.Screen Shot 2013-10-09 at 8.30.07 PM

Thanks to Diana Bolick.

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Special thanks to Matt Tice.
Thanks also to Adam Zawel.

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Palladium Webinar



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Webinar preceding the Palladium 2013 Global Summit: Executing Strategy in a Changing World.

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Thanks to Jackie Albrecht, Diana Bolick, and Lenny Sanchez.

Special thanks to Matt Tice for the introduction and moderation.


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Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises



Gave a talk in the POS Links Seminar Series on Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises.
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Mahindra Rise thru Co-Creation



Participated in an internal event exposing and engaging over a thousand people in the Mahindra enterprise ecosystem to the ongoing transformational journey of “Rise thru Co-Creation”.

Thanks to Naveen Chopra and the whole extended team for organizing this big event.



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Embracing Co-Creation in Public Innovation and Value Creation at the CONGEP Annual Congress in Brasilia

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Keynote on Embracing Co-Creation in Public Innovation and Value Creation at the SBGC CONGEP Annual Congress in Brasilia, Brazil.

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Thanks to Andre Coutinho.

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Co-Creation and Strategic Risk Management



Conversation on Co-Creation and Strategic Risk Management with Mark Frigo, Director of the Center for Strategy, Execution and Valuation and Director of the Strategic Risk Management Lab in the Kellstadt Graduate School of Business at DePaul University in Chicago. He is Ledger & Quill Alumni Foundation Distinguished Professor of Strategy and Leadership at DePaul.

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Thanks to Richard Salisbury, video producer.



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CIO Talk Radio: CIO vs CMO

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Host: Sanjog Aul

What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet in increasing numbers of businesses, the adoption of this next wave of thinking is being pushed by the Marketing department, not IT. CIOs have a seat at the table, but have they been able to demonstrate the value of these technologies in the way that CMOs have? On the other hand, Marketing has been driving the ideas, but don’t they need IT’s support to fully deliver what they promise? Who then is winning the race in value creation? Is this even a race?  


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Exclusive Interview with C. K. Prahalad and Venkatram Ramaswamy - Business Today

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Exclusive Interview on The Future of Competition.

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GuruSpeak 2011 - IIMC 50th Anniversary

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Keynote speaker at GuruSpeak 2011 and the 50th anniversary of IIMC in Kolkata and Mumbai.

Thanks to Anirban Datta for organizing it.




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Beyond Journey Mapping to Customer Co-Creation

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Article by Joe Wheeler, Service Profit Chain Institute.


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Penny For Your Thoughts



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Video Interview by Klaas Weima.

Thanks to Albert Boswijk.


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Galderma

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Engaged with the Galderma senior management team:
Lee Heeson – Senior Regional  Director EMEA & Japan
Jan Benschop – Aesthetic, Corrective & Hospital Commercial Operations Director EMEA
Per Lango – Head of Global Marketing - Q-Med
Vincent Bercovici – Associate Director OTC/OTx
Vincent Rives – Market Access Associate Director


Thanks to Mathias Mangels and Alexandre Grutman.

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Co-Creation Workshop, Lausanne, Switzerland

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Conducted a Tantum workshop on Co-Creation, with Mathias Mangels.

Thanks to Mathias Mangels and Alexandre Grutman.

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Kolbenschmidt Pierburg

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Engaged with Dieter Schadenberger on Risk Management through Co-Creation.

Thanks to Mathias Mangels and Matthias Uebel.


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Eternit

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Engaged with the CEO of Eternit in Frankfurt.

Thanks to Mathias Mangels, Matthias Uebel, and B&M Consulting.

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Ross Alumni Brazil

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Engaged with Ross alumni in Sao Paulo, Brazil.



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Ross Alumni Re-Union

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Engaged with alumni at the Ross Alumni Re-Union 2011.

Thanks to Cheri Alexander and Melanie Barnett.




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Ross Alumni Pittsburgh

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Engaged with Ross alumni in Pittsburgh.
Thanks to Sean Mulligan.



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World Brand Congress

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Gave a keynote on Brands and Co-Creation of Value, and was felicitated at the World Brand Congress, India.



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Co-Creation and Innovation - Bogota, Colombia

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Gave a talk and conducted a Tantum workshop on Co-Creation and Innovation in Bogota, Colombia.

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Novartis Workshop, Phuket

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Conducted a workshop for Novartis, along with Mathias Mangels, Tantum and Francis Kurz, Exclusive Experience.

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Tantum Co-Creation Workshop, Lausanne Switzerland

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Conducted a Tantum Co-Creation Workshop.

Thanks to Mathias Mangels and Alexandre Grutman

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Embracing Co-Creation for Strategic Innovation - IMD-Tantum, Switzerland

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Conducted a Tantum Workshop at IMD, Lausanne, Switzerland.

Thanks to Bill Fischer (and Mathias Mangels and Alexandre Grutman).


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CII-ITC

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Engaged with Business Heads and Senior Executives at a CII-ITC Workshop on Innovation, Sustainability, and Co-Creation.



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Mahindra City, Chennai

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Engaged with Mahindra R&D in Chennai, India, on Co-Creation.


View/Download

Nottingham Business School - Engaging Customers

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Gave a keynote on The Co-Creation Paradigm of Value Creation.

Thanks to Kim Cassidy.

Special thanks to Richard Straub.


View/Download

Ross Technology and Business Innovation Forum

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Gave a keynote at the Ross Technology and Business Innovation Forum.

Thanks to M. S. Krishnan.

Special Thanks to Dennis Severance.dennis_severance





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Mahindra Reva

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Gave a talk and engaged with senior managers at Mahindra Reva, Bangalore.

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It's Time Indian Companies Took Charge

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Article in The Hindu, India


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SAMA Annual Conference

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Keynote at the SAMA 46th Annual Conference 2010.



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RBC Dexia Leaders Forum

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Gave a talk and participated in the RBC Dexia Leaders’ Forum: Managing Growth through Collaboration.



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InnovationsKongress: The Art of Innovation, Carinthia, Austria


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Participation in the InnovationsKongress, Carinthia, on The Art of Innovation.

Special thanks to Martin Maitz.
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The Co-Creation Paradigm book release - Stanford University Press

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Read the Preface

Synopsis from Publisher:

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.

Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action,
The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

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Venkat Ramaswamy and
Kerimcan Ozcan. 2014. The Co-Creation Paradigm.
Redwood City: Stanford University Press.

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Visit the curated Wiki on Co-Creation Theory & Practice to dive deeper into The Co-Creation Paradigm. [Forthcoming in Spring 2014]


vrcroppedkerimcan3 Visit Kerimcan Ozcan’s website.

Consumer Centricity and Value Creation - An Experience Revolution

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Invited talk at Eli Lilly.


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Co-Creation - The 'Better Together' Paradigm - Blue Wings Magazine - Finnair

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Interviewed in Finnair Blue Wings Magazine.
Features Klaus Hotel.



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A Must-Read for You -- The Power of Co-Creation -- and interview with Prof. Ramaswamy

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Book review of The Power of Co-Creation and interview.


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Research and Technology Management Review - The Future of Competition

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Review of The Future of Competition book.

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How Enterprises Can Drive New Value Creation

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Interview by Mark Frigo.

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Clarion Executive Co-Creation Community VCC 2.0 WebEx

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Leading Edge Forum - Washington DC - Building Your Firm from the Outside-In

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Gave a keynote speech on Co-Creating Value With Your Customers and Stakeholders.


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Co-Creating Positive Business

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Conducted a workshop at the Ross Positive Business Conference.


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Clarion Executive Co-Creation Community VCC 2.0 WebEx

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Leading Edge Forum - Video Series

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Creating a Culture of Co-Creation - Ross ITC Workshop

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Engaged with senior management of all ITC businesses on Building a Culture of Co-creation.

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Engagement with ITC Businesses

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Follow up engagement with ITC businesses following
ITC senior management workshop.


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Hitachi Co-Creation Report

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Interview and Discussion of Executive Survey on Co-Creation for Hitachi Report.


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Clarion Call - Value Co-Creation

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Engagement with the Clarion group.


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Co-creation — Why It's the Next Internet Revolution - Leading Edge Forum

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Featured research with the Leading Edge Forum.


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Clarion and Catroina - NYC

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Engagement with the Clarion group and Catroina Wallace in NYC.


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CX-VCC Clarion Group with Flamingo

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Engagement with the Clarion group and Catroina Wallace at the CX-VCC Forum.


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Ross MBA Sao Paulo Brazil

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Engaged with Ross alumni in Sao Paulo, Brazil.

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2015-03-26 Ross Alumni Sao Paulo Brazil - Photos - iCloud


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Co-Creating Positive Business

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Conducted a workshop at the Ross Positive Business Conference.


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Ross Faculty Earn Top Honors

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Perfecting the Customer Experience - CEO Daily

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Article in CEO Daily by Jon Wheeler.


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Technologies pushes companies to work for us -- Co-Creation as a Next Idea - NPR

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Interview in MI NPR.


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ITC Infotech

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Engaged with senior leadership and executives at ITC Infotech, India.

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