Co-Creation

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Balanced Scorecard Summit, San Diego

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Gave a talk at the North American Balanced Scorecard Summit, San Diego.

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Venkat Ramaswamy on Co-Creation- Effective Executive

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Interview with Venkat Ramaswamy



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e-Business Thought Leadership Forum

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Keynote Presentation at the e-Business Thought Leadership Forum at Babson, Boston.







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Expert Voices: C. K. Prahalad and Venkat Ramaswamy on CRM

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Interview in CIO Insight Magazine on the next practices of CRM.

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The Future of Competition

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Prahalad, C. K., and Venkat Ramaswamy. 2004. The Future of Competition: Co-Creating Unique Value with Customers. Boston: Harvard Business School Press.

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Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
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CNBC TV Series on the Future of Competition




Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
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Thanks to Subha Chatterjee.
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Buy Video set

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Regarding Customers as Business Collaborators

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Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).

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The Customer as Collaborator

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Synopsis of The Future of Competition book.

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Best Books 2004 - Strategy+Business

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Best Business Books 2004


Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.

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Adding Customers to the Design Team

"An important book, full of disruptive ideas."
Steve Hamm, BusinessWeek.
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The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004

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Top 10 Book of 2004


To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.

Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.

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Govt. of Abu Dhabi and Dubai

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Engaged with the government ministries in Abu Dhabi and gave a talk at the Dubai Prime Minister’s Office, U. A. E.
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Thanks to Omar Shroof and Mathias Mangels.
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Infosys Connect, Las Vegas

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Gave a keynote speech at Infosys Connect, Las Vegas, on the future of IT and Co-Creation.

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Pune Development Authority, India

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Engaged in a discussion with the Pune Development Authority, India on the Power of Co-Creation across the private-public sectors.

Hosted by Infosys, TCS, and Wipro.




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O Poder da Conexão Global

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Interview in São Paulo, Brazil.

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Times que sonham -- Época NEGÓCIOS

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Interview in São Paulo, Brazil.








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Innovation through Co-Creation




Keynote speaker at Wharton Innovation through Co-Creation Conference.
Thanks to Harbir Singh, George Day and the Mack Center.

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Business Design - Harvard Business Review Conference - Brazil


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Gave a Keynote Speech at the Harvard Business Review Business Design Conference in São Paulo, Brazil.
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Thanks to André Coutinho.
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American Chamber of Commerce- Brazil

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Gave a keynote speech at the American Chamber of Commerce, Sao Paulo, Brazil.
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Thanks to André Coutinho.

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Quando a empresa e o cliente criam juntos

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Interview in Época NEGÓCIOS



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Complexity Science Group, Business School Sao Paulo, Brazil

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Gave a talk and engaged with Faculty and Students at the Complexity Science Group, Business School
São Paulo.

Thanks to André Coutinho.

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Brand Summit, Chennai, India

 
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Gave a talk on Co-Creating Brands with Consumers at the Brand Summit, Chennai.

Event organized by Confederation for Indian Industry (CII), India.




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The Empathy Economy - Business Week

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Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.










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Praxis - Interview

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Article in the Praxis, India.




















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Nikkei, Japan - Interview

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Article in the Nikkei, Japan.









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Business Week Asia Leadership Forum, Bangkok

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Keynote at the Business Week Asia Leadership Forum at Bangkok, organized by DNM Strategies.

Thanks to Bhavna Shivpuri.
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The Future of Marketing

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Interview in Businessworld, India, on The Future of Marketing.

Reaction by S. Sivakumar, ITC.

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Baptie Marketing Focus North America, La Jolla

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Gave a keynote presentation at the Baptie 5th Annual Marketing Focus North America event.

Received the Best Speaker Award.







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Interview in Pitch

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Interview in Pitch, India.

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Society of Indian Automobile Manufacturers (SIAM), New Delhi


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Gave a keynote speech at the SIAM forum in New Delhi.

Thanks to Jagdish Kattar.














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Business Week CEO Insights Forum, Chongqing, China

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Keynote at the Business Week CEO Insights Forum, Chongqing, China, organized by DNM Strategies.
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Thanks to Bhavna Shivpuri.








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GE Beyond Thought Leadership Event, USA



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Engaged with Robert Kulis, OIC small business customers, and business partners, as part of the GE Beyond initiative.
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University of Michigan Health System

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Gave talk in the “Leadership At All Levels” Brown Bag at the Univ. of Michigan Hospital, Ann Arbor.







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Balanced Scorecard Summit, Mexico

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Gave a talk at the Balanced Scorecard Summit on “Innovation: A New Paradigm of Value Creation”.

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Innovation in Strategy Execution, Sao Paulo, Brazil


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Gave a talk at a Symnetics sponsored event on “A New Paradigm of Value Creation”.




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Evanta CIO Executive Summit



Gave a dinner keynote address at the Evanta CIO Executive Summit in New Jersey on December 6th, 2006 and a joint talk with Jim Noble, CIO Kraft Foods on December 7th.

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Aditya Birla Group

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Engaged with Senior Managers at the Aditya Birla Group.

Organized by Raju Mistry and Anupama Mohan at the Gyanodaya Learning Center.

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BusinessWeek Leadership Forum - DNM Strategies, Dubai


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Keynote on The Power of Us: Co-Creating Unique Value With Customers at the Business Week Leadership Forum at Madinat Jumeirah Hotel, organized by DNM Strategies.
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Thanks to Bhavna Shivpuri.










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The Power of Us, BusinessWeek


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Mention of The Future of Competition in the cover story, The Power of Us.
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Science of Design, Kyoto

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Gave a talk on “Design and the Future of Value Creation” and participated in the Hayashihara Forum sponsored conference on “Science of Design”.









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Palladium Strategy Innovation, Tokyo

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Gave a talk and participated in a discussion on Strategy Innovation at the Palladium Strategy Innovation Summit in Tokyo.
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Infosys CIO Forum, Japan

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Gave a keynote on “The Future of Value Creation” at an Infosys Forum for CIOs in Kyoto, Japan.
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Thanks to N. R. Narayana Murthy.



















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Marketing Science Institute Trustees Meeting, Arizona


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Gave an invited talk at the MSI Trustees Meeting at the JW Marriott Desert Ridge Hotel in Phoenix, Arizona.

Organized by Russ Winer.
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Symnetics Innovation Summit, Peru

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Gave a talk at a Symnetics sponsored event on “Experience Co-Creation”.



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Infosys Management Council, India

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Engaged with Infosys Management Council in Bangalore, India.

Organized by Sanjay Purohit.
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Thanks to N. R. Narayana Murthy.

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European Innovation Movement Symposium, Madrid

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Engaged with Palladium South Med at the European Innovation Movement Symposium.

Organized by Sofia Medem.
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Sabanci Group, Turkey

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Engaged with Sabanci Group through Palladium South Med.


Organized by Esteban Gomez and Sofia Medem.
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SAP CEO Forum, Frankfurt, Germany

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Led a Workgroup on Co-Creation with Customers.
Tim Brown, CEO, IDEO; DIane Hessan, CEO, Communispace; Jorgen Knudstorp, CEO LEGO, and Thomas Stewart, Editor-in-Chief, HBR were discussants.

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Experient, Vancouver

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Keynote on Co-Creation.

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Deloitte, Paris



Keynote on Co-Creation. Thanks to Francis Gouillart and the Experience Co-Creation Partnership, as well as Isabelle Steinmann at Predica, Credit Agricole.
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Strategy & Innovation Summit, Bogota

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Gave a keynote and engaged in discussions at a Tantum-Symnetics sponsored event on “Co-Creation” in Bogota, Colombia.
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HSM ExpoManagement Mexico City, Mexico

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Gave a Keynote on Co-Creating the Future at the HSM ExpoManagement Summit in Mexico City, Mexico.
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HSM ExpoManagement Sao Paulo, Brazil - Drucker Centennial

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Gave a Keynote on Co-Creating the Future at the HSM ExpoManagement Summit in Sao Paulo, Brazil.
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Co-Creating a Co-Creative Enterprise

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Interview-based article on Mahindra’s Co-Creative Transformation in Developing Leaders: Executive Education in Practice.










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La Poste Transformation



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On the ongoing transformation of La Poste Retail post offices in France -- the transformation of La Poste Retail was enabled by The Experience Co-Creation Partnership.

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Gestao, Jornal do Comercio, Porto Alegre, Brazil

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Coverage in the the Porto Alegre newspaper.

Thanks to André Ribeiro Coutinho at Symnetics.

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PGQP, Brazil

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Gave a keynote at the PGQP 11º Congresso Internacional da Gestão, Porto Alegre.
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Thanks to Andre Coutinho and Rogerio Caiuby.
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HMV, Porto Alegre, Brazil

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Engaged with Dr. João Polanczyk , CEO, Hospital Moinhos de Vento, senior management, doctors, nurses, and other stakeholders in the HMV health care system.
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Thanks to Andre Coutinho and Rogerio Caiuby.
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Dividend Interview

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Interview in Dividend magazine,
Ross School of Business.
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Interview in Outlook, India

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Interview in Outlook with Ashish Kumar Sen, Outlook magazine.










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Q & A with Dr. Mark L. Frigo -- Strategic Finance

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Interview in Strategic Finance conducted by Dr. Mark L. Frigo.










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Ross School-Executive Education ReUnion

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Keynote at the Ross School-Executive Education ReUnion.

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YEO (Young Entrepreneurs Organization), India

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Engaged with Young Entrepreneurs on the Power of Co-Creation in Kolkata, India.

Thanks to Ritesh Bawri and Sanjay Mirchandani.
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Young Indians

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Engaged with Young Indians on the Power of Co-Creation in Kolkata, India.

Thanks to Ritesh Bawri and Sanjay Mirchandani.
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Infosys Campus Launch of The Power of Co-Creation, Bangalore, India



Internal launch event at Infosys campus, Bangalore.
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Harvard Business School and Ross School and Wharton Alumni of Washington DC

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Gave a breakfast series talk to Harvard and Wharton alumni through the Harvard Business School Alumni Club of Washington DC, organized by PRTM.


Thanks to Doug Billings and Jeff Gruen for organizing this event.






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Ross School - Prospective Students and Alumni event, Mumbai

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Gave a talk and participated in the prospective students and alumni event in Mumbai.

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Launch of The Power of Co-Creation book in India

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Launch of the book “The Power of Co-Creation” in Delhi, India by Narayana Murthy.
Coverage in CNBC-TV18.

Thanks to M. S. Krishnan.


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Soft Launch of The Power of Co-Creation in Chennai, India

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Soft launch of the book “The Power of Co-Creation” in Chennai, India by Lakshmi Narayanan, Cognizant and Preetha Reddy, Apollo Hospitals.


A very special thanks to Gopal Srinivasan for organizing and supporting this event.






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VMarketing - China

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Article on The Power of Co-Creation in VMarketing, China.











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Future Sights

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Engaged with CEOs and senior leaders at Future Sights, Bangalore on Co-Creating India 2030.

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Innovations through Employee Engagement -- The Hindu

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Article based on The Power of Co-Creation.


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Citizen Engagement in City's Policy Making -- The Hindu

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Article based on The Power of Co-Creation - Part 2.


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Social media has speeded up process of co-creation - BusinessLine

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Interview by Vinay Kamath.


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You also need to focus on employee experience - BusinessLine

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Interview by Vinay Kamath - Part 2.



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VC Circle: Management Guru Venkatram Ramaswamy on Co-Creation, Startups & Tech

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Interview in VC Circle.


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Together We Create Value -- Book Review of The Power of Co-Creation by Lakshmi Narayanan, CEO Cognizant

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Outlook Business Book Review of The Power of Co-Creation by Lakshmi Narayanan, Vice Chairman, Cognizant.

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Let Go of Fixed Roles to Co-Create - Outlook Business Interview

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Guru Speak Interview by Sriram Srinivasan.










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CII-Globsyn, Kolkata, India

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Gave a talk in the CII-Globsyn Thought Leaders Lecture Series in Kolkata, India.



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Mindtree Consulting

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Gave a talk at Mindtree Consulting Bangalore.

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Favela Fabric, Amsterdam

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Gave a talk at Favela Fabric, Amsterdam.
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Thanks to Albert Boswijk and Raul Lansink.








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Co-Creation Academy

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Conducted a workshop session.

Thanks to Albert Boswijk.


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Lease Plan Amsterdam

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Engaged with Lease Plan through The Co-Creation Academy.


boswijk-1Thanks to Albert Boswijk and Chris Parker.

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CEO Forum, Sydney, Australia

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Engaged with over 90 CEOs through the CEO Institute, Sydney, Australia.


Thanks to Palladium and Deloitte.
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Palladium Innovation Forum, Sydney, Australia

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Co-Creative Enterprises: Mastering the New Rules in Business Innovation.

2011palladiuminnovationforumbrochureThanks to Matt Tice for organizing it.



Thanks also to Magdalena Toth, Silivia Azar, Mathieu Liminana, Susan Officer, and the rest of the team.

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Palladium Innovation Forum, Auckland, New Zealand

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Thanks to Matt Tice for organizing it.

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Thanks to Magdalena Toth, Silivia Azar, Mathieu Liminana, Susan Officer, and the rest of the team.

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Mahindra Rise thru Co-Creation

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Mahindra Rise thru Co-Creation Workshop in Igatpuri.

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About 350 people attended -- in two batches involving Mahindra suppliers, dealers, and employees. Naveen Chopra spearheaded this from the Mahindra side and it was inaugurated by Allen Sequeira.
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Many thanks to Naveen and his extended team (see photos) for all their efforts, and Allen for his support.


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Axis Bank, India

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Gave a talk and engaged with Axis Bank, Mumbai.
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Thanks to Hari Athawale for organizing it.
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PDMA Social Product Development and Co-Creation

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Gave a keynote on Co-Creation of Value.

A unique aspect of this conference was that it was co-hosted by Local Motors at their Phoenix, Arizona micro-factory where I got to engage with Jay Rogers, CEO of Local Motors.


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HSM Brazil - Co-Creating the Future with a Homage to the late C. K. Prahalad



Keynote at the HSM Forum, Sao Paulo, Brazil, with a special homage to the late C. K. Prahalad.

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Special thanks to Jose Salibi, HSM.

Thanks to Mathias Mangels, Andre Coutinho, Fanny Schwartz, and the rest of the Symnetics and Tantum teams.



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Open Innovation 2.0, Dublin

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Gave a keynote at the Open Innovation 2.0 Summit on Embracing Co-Creation in Open Innovation.

Thanks to Martin Curley and Bror Salmelin.martincurleyBror-Salmelin


Special thanks to Richard Straub.
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Global Drucker Forum 2013

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Participation in the 5th Global Peter Drucker Forum, Vienna, on Managing Complexity.

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Special thanks to Richard Straub.
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Palladium Webinar



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Webinar preceding the Palladium 2013 Global Summit: Executing Strategy in a Changing World.

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Thanks to Jackie Albrecht, Diana Bolick, and Lenny Sanchez.

Special thanks to Matt Tice for the introduction and moderation.


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Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises



Gave a talk in the POS Links Seminar Series on Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises.
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Mahindra Rise thru Co-Creation



Participated in an internal event exposing and engaging over a thousand people in the Mahindra enterprise ecosystem to the ongoing transformational journey of “Rise thru Co-Creation”.

Thanks to Naveen Chopra and the whole extended team for organizing this big event.



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Embracing Co-Creation in Public Innovation and Value Creation at the CONGEP Annual Congress in Brasilia

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Keynote on Embracing Co-Creation in Public Innovation and Value Creation at the SBGC CONGEP Annual Congress in Brasilia, Brazil.

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Thanks to Andre Coutinho.

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Co-Creation and Strategic Risk Management



Conversation on Co-Creation and Strategic Risk Management with Mark Frigo, Director of the Center for Strategy, Execution and Valuation and Director of the Strategic Risk Management Lab in the Kellstadt Graduate School of Business at DePaul University in Chicago. He is Ledger & Quill Alumni Foundation Distinguished Professor of Strategy and Leadership at DePaul.

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Thanks to Richard Salisbury, video producer.



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CIO Talk Radio: CIO vs CMO

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Host: Sanjog Aul

What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet in increasing numbers of businesses, the adoption of this next wave of thinking is being pushed by the Marketing department, not IT. CIOs have a seat at the table, but have they been able to demonstrate the value of these technologies in the way that CMOs have? On the other hand, Marketing has been driving the ideas, but don’t they need IT’s support to fully deliver what they promise? Who then is winning the race in value creation? Is this even a race?  


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Exclusive Interview with C. K. Prahalad and Venkatram Ramaswamy - Business Today

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Exclusive Interview on The Future of Competition.

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GuruSpeak 2011 - IIMC 50th Anniversary

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Keynote speaker at GuruSpeak 2011 and the 50th anniversary of IIMC in Kolkata and Mumbai.

Thanks to Anirban Datta for organizing it.




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Beyond Journey Mapping to Customer Co-Creation

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Article by Joe Wheeler, Service Profit Chain Institute.


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Penny For Your Thoughts



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Video Interview by Klaas Weima.

Thanks to Albert Boswijk.


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InnovationsKongress: The Art of Innovation, Carinthia, Austria


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Participation in the InnovationsKongress, Carinthia, on The Art of Innovation.

Special thanks to Martin Maitz.
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Co-Creation - The 'Better Together' Paradigm - Blue Wings Magazine - Finnair

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Interviewed in Finnair Blue Wings Magazine.
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A Must-Read for You -- The Power of Co-Creation -- and interview with Prof. Ramaswamy

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Book review of The Power of Co-Creation and interview.


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Research and Technology Management Review - The Future of Competition

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Review of The Future of Competition book.

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How Enterprises Can Drive New Value Creation

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Interview by Mark Frigo.

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Clarion Executive Co-Creation Community VCC 2.0 WebEx

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Leading Edge Forum - Washington DC - Building Your Firm from the Outside-In

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Gave a keynote speech on Co-Creating Value With Your Customers and Stakeholders.


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Clarion Executive Co-Creation Community VCC 2.0 WebEx

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Leading Edge Forum - Video Series

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Creating a Culture of Co-Creation - Ross ITC Workshop

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Engaged with senior management of all ITC businesses on Building a Culture of Co-creation.

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Engagement with ITC Businesses

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Follow up engagement with ITC businesses following
ITC senior management workshop.


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Hitachi Co-Creation Report

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Interview and Discussion of Executive Survey on Co-Creation for Hitachi Report.


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Clarion Call - Value Co-Creation

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Engagement with the Clarion group.


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Co-Creation - A New Way to Think About Business and Society

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Ross School Interview.


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Co-creation — Why It's the Next Internet Revolution - Leading Edge Forum

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Featured research with the Leading Edge Forum.


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Clarion and Catroina - NYC

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Engagement with the Clarion group and Catroina Wallace in NYC.


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CX-VCC Clarion Group with Flamingo

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Engagement with the Clarion group and Catroina Wallace at the CX-VCC Forum.


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Open Innovation 2.0 - European Commission - Espoo Finland


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Gave a keynote at the Open Innovation 2015 Conference.

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Perfecting the Customer Experience - CEO Daily

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Article in CEO Daily by Jon Wheeler.


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Technologies pushes companies to work for us -- Co-Creation as a Next Idea - NPR

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Interview in MI NPR.


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