Co-Creating the Future

Life-Experience Value Co-Creation

Co-opting Customer Competence

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Prahalad, C. K., and Venkat Ramaswamy. 2000. "Co-opting Customer Competence." Harvard Business Review no. 78 (1):79-87. 

This article introduced the revolutionary concept of “Co-Creation” with customers.

Harvard Business Review Bestseller.


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