Offerings as Digitalized Interactive Platforms - A Conceptual Framework and Implications
Ramaswamy, Venkat and Kerimcan Ozcan (2018), "Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications," Journal of Marketing, 82 (July), 19-31.
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What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation
Ramaswamy, Venkat and Kerimcan Ozcan (2018), "What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation," Journal of Business Research, 84 (March), 193-205.
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Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications
Ramaswamy, Venkat and Kerimcan Ozcan (2016), "Brand Value Co-Creation in a Digitalized World: An Integrative Framework and Research Implications," International Journal of Research in Marketing, 33 (1), 93-106.
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Integrating Strategic Risks in Managing Co-Creative Enterprises
Frigo, M., Læssøe, H., & Ramaswamy, V. (2015). “Integrating Strategic Risks in Managing Co-Creative Enterprises,” Journal of Enterprise Risk Management, 1(1).
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Rethinking the Concept of Surplus - Embracing Co-Creation Experiences in Economics
Chakrabarti, Avik and Venkat Ramaswamy (2014), "Re-Thinking the Concept of Surplus: Embracing Co-Creation Experiences in Economics," BE Journal of Economic Analysis & Policy, 14 (4), 1283-97.
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Building a Culture of Co-Creation at Mahindra - in Strategy & Leadership
Venkat Ramaswamy and Naveen Chopra. 2014. “Building a Culture of Co-Creation: at Mahindra.” Strategy and Leadership 42 (2), 12-18.
See also:
Mahindra and Ross School Global Program for Management Development (GPMD): Building a Culture of Co-Creation
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Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission
Ramaswamy, Venkat. 2014. "Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value." European Commission, Open Innovation 2.0, forthcoming.
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Venkat Ramaswamy - How Value Co-Creation With Stakeholders is Transformative For Producers, Consumers, and Society - in Strategy & Leadership
Part Two of an Interview in the Special Issue of Strategy and Leadership on Understanding and Implementing Value Co-Creation, on the Tenth Anniversary of The Future of Competition.
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Engajamento E Empreendedorismo Social - DOM
Ramaswamy, Venkat and Andre Coutinho. 2013. "Engajamento E Empreendedorismo Social”, DOM, 22, 58-65.
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Rethinking Comparative Advantage: Embracing Co-Creation Experiences in Economics
Chakrabarti, Avik and Venkat Ramaswamy. 2013. “Rethinking Comparative Advantage: Embracing Co-Creation Experiences in Economics.” Working Paper. Ross School of Business, November.
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Venkat Ramaswamy - A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - in Strategy & Leadership
Interview in the Special Issue of Strategy and Leadership on The Value Co-Creation Innovation, on the Tenth Anniversary of The Future of Competition.
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Strategy and Co-Creation Thinking - in Strategy & Leadership
Venkat Ramaswamy and Kerimcan Ozcan. 2013. "Strategy and Co-Creation Thinking." Strategy and Leadership 41 (6): Special Issue: The Value Co-Creation Innovation.
Winner of the 2013 Outstanding Paper Award.
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The Power of Co-Creation
Ramaswamy, Venkat (2011), "The Power of Co-Creation," Wharton MACK Institute.
Innovation through Co-Creation Conference, Keynote Summary.
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Co-Creating Development
Ramaswamy, Venkat. 2011. "Co-Creating Development." Development Outreach 13 (2): 38-43.
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It's about Human Experiences . . . and Beyond, to Co-Creation
Ramaswamy, Venkat. 2011b. “It's about Human Experiences . . . and Beyond, to Co-Creation." Industrial Marketing Management 40 (2): 195–96.
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CoCriacao Made in Brazil
Andre Coutinho and Venkat Ramaswamy, 2010. "CoCriacao Made in Brazil." DOM (Mar-June, 11). 17-23.
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Co-creation of Value - Towards an Expanded Paradigm of Value Creation
Ramaswamy, Venkat. 2009. "Co-creation of value - towards an expanded paradigm of value creation." Marketing Review St. Gallen no. 26 (6):11-17.
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Co-Creating Strategy with Experience Co-Creation
Venkat Ramaswamy and Francis Gouillart, 2008. Co-Creating Strategy with Experience Co-Creation, 10, 4, July-August. Balanced Scorecard Report.
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Design and Co-Creation - Science of Machine
Ramaswamy , Venkat. 2007. “Design and Co-Creation”, Science of Machine, 59, 1, January. (Japanese).
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Co-Creating Experiences - TMTC Journal of Management
Ramaswamy, Venkat. 2005. "Co-Creating Experiences.” TMTC Journal of Management July:6-14.
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Experience Co-Creation - The New Frontier of IT - Leading Edge Forum
Ramaswamy, Venkat (2005), "Experience Co-Creation: The New Frontier of IT", Leading Edge Forum Journal.
Thanks to David Moschella and Doug Neal.
Software Product Assessment Based on Customer Inputs: Metrics and Managerial Implications
Damien, Paul, Mayuram S. Krishnan, Mary C. Meyer, and Venkatram Ramaswamy (2005), “Software product assessment based on customer inputs: metrics and managerial implications,” International Journal of Services and Operations Management, 1, 1, 44-55.
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Co-Creation Experiences-The Next Practice in Value Creation
JIM Top Article.
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Co-Creating Value With Your Customers
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Manager as Consumer
C. K. Prahalad, M.S. Krishnan. and Venkat Ramaswamy (2003). Manager as Consumer - The Essence of Agility. The ICFAI Journal of Managerial Economics. August. 1, 1.
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The Essence of Business Agility
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Harvard Business Review on Customer Relationship Management
Features the article, ‘Co-opting Customer Competence”, by C. K. Prahalad and Venkatram Ramaswamy.
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The Collaboration Continuum
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Managing in an Era of Discontinuities
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Choice Menus for Mass Customization - An Experimental Approach for Analyzing Customer Demand with an Application to a Web-based Information Service
Liechty, John, Venkatram Ramaswamy, and Steven H. Cohen (2001), “Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-based Information Service,” Journal of Marketing Research, May, 183-196.
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Consumer Centricity
Prahalad, C. K., Venkat Ramaswamy, and M. S. Krishnan, “Consumer Centricity,” Information Week, April 10, 2000.
Invited article featured in Information Week cover story.
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Effects of Brand Local-Non-Local Origin on Consumer Attitudes in Developing Countries
Batra, Rajeev, Venkatram Ramaswamy, S. Ramachander, Dana Alden, and Jan Benedict Steenkamp (2000), “Effects of Brand Local/Non-Local Origin on Consumer Attitudes in Developing Countries,” Journal of Consumer Psychology, 9 (2), 83-95.
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Co-opting Customer Competence (Japanese version)
Japanese version of the bestselling Harvard Business Review article that introduced the revolutionary concept of “Co-Creation” with customers.
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Customer Satisfaction for Financial Services - The Role of Products, Services, and Information Technology
Krishnan, Mayuram, Venkatram Ramaswamy, Mary C. Meyer, and Paul Damien (1999), “Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology,” Management Science, 45 (September), 1194-1209.
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Reply to a Note on Ramaswamy et al.’s Latent Joint Segmentation Models
Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1999), “Reply to a Note on Ramaswamy et al.’s Latent Joint Segmentation Models,” Journal of Marketing Research, 36 (February), 115-119.
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Latent Class Models for Conjoint Analysis
Venkatram Ramaswamy and Steven H. Cohen (1999), “Latent Class Models for Conjoint Analysis,” Conjoint Measurement: Methods and Applications, in Anders Gustafsson, Andreas Herrmann, and Frank Huber (eds.), Springer-Verlag.
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A Multiple Imputation Approach for the Analysis of Missing Data in Marketing Research
Ramaswamy, Venkatram, Trivellore E. Raghunathan, Steven H. Cohen, and Kerimcan Ozcan (1999), “A Multiple Imputation Approach for the Analysis of Missing Data in Marketing Research,” Working Paper, University of Michigan Business School, March.
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An Empirical Analysis of Customer Satisfaction for Intranet Marketing Systems
Krishnan, Mayuram and Venkatram Ramaswamy (1998), “An Empirical Analysis of Customer Satisfaction for Intranet Marketing Systems,” Decision Support Systems, 24, 45-54.
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Latent Segmentation Models
Cohen, Steven H. and Venkatram Ramaswamy (1998), “Latent Segmentation Models,” Marketing Research, 10, 2 (Summer), 14-21.
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Coupon Characteristics and Redemption Intentions - A Segment-level Analysis
Ramaswamy, Venkatram and Srini S. Srinivasan (1998), “Coupon Characteristics and Redemption Intentions: A Segment-level Analysis,” Psychology and Marketing, 15 (1), 59-80.
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Modeling Methods for Discrete Choice Analysis
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Evolutionary Preference Segmentation with Panel Survey Data - An Application to New Products
Received an Honorable Mention for Best Paper.
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An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand
Chatterjee, Rabikar and Venkatram Ramaswamy (1996), “An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand,” Applied Stochastic Models and Data Analysis, 12, 165-178.
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Joint Segmentation on Distinct Interdependent Bases with Categorical Data
Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1996), “Joint Segmentation on Distinct Interdependent Bases with Categorical Data,” Journal of Marketing Research, 33 (August), 337-350.
Finalist for Paul E. Green Award for Best Paper.
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On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models - Structural Equation Modeling
Jedidi, Kamel, Venkatram Ramaswamy, Wayne S. DeSarbo, and Michel Wedel (1996), “On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models,” Structural Equation Modeling, 3 (3), 266-289.
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Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm - International Journal of Research in Marketing
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A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data
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Deriving Joint Space Maps of Bundle Compositions and Market Segments - An Application to New Product Options
DeSarbo, Wayne S., Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options, Technical Report, Marketing Science Institute, 96-122.
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Making CSM a Power Tool
Ryan, Michael J., Thomas Buzas, and Venkatram Ramaswamy (1995), “Making CSM a Power Tool”, Marketing Research, 7, 3 (Summer), 11-16.
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Analyzing Constant-Sum Multiple Criterion Data - A Segment-Level Approach
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Going Direct to Market - The Influence of Exchange Conditions - Strategic Management Journal
Majumdar, Sumit and Venkatram Ramaswamy (1995), “Going Direct to Market: The Influence of Exchange Conditions,” Strategic Management Journal, 16, 5, 353-372.
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Market Segmentation with Choice-based Conjoint Analysis
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Explaining Downstream Integration
Majumdar, Sumit and Venkatram Ramaswamy (1994), "Explaining Downstream Integration," Managerial and Decision Economics, 15, 119-129.
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Issues in the Specification and Application of Latent Structure Models of Choice
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A Latent Class Poisson Regression Model for Heterogeneous Count Data
Wedel, Michel, Wayne S. DeSarbo, Jan Roelf Bult, and Venkatram Ramaswamy (1994), "A Latent Class Poisson Regression Model for Heterogeneous Count Data," Journal of Applied Econometrics, 8, 397-411.
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CRISP Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing
DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), "CRISP: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing," Journal of Direct Marketing, 8, 3 (Summer), 7-20.
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On the Role of Social Asset Specificity in Channel Integration
Majumdar, Sumit and Venkatram Ramaswamy (1994), "On the Role of Social Asset Specificity in Channel Integration," Journal of Institutional and Theoretical Economics, 150, 2 (June), 375-400.
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Competitive Marketing Behavior in Industrial Markets - Journal of Marketing
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A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis
Ramaswamy, Venkatram, Eugene W. Anderson, and Wayne S. DeSarbo (1994), " A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis," Management Science, 40 (March), 3, 405-417.
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CRISP - Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing - Marketing Science Institute
DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), “CRISP: Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing,” Technical Report, Marketing Science Institute.
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A Latent Class Procedure for the Structural Analysis of Two-way Compositional Data
DeSarbo, Wayne S., Venkatram Ramaswamy, and Peter Lenk (1993), "A Latent Class Procedure for the Structural Analysis of Two-way Compositional Data," Journal of Classification, 10, 159-193.
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A Maximum Likelihood Method for Latent Class Regression Involving a Censored Dependent Variable
Jedidi, Kamel, Venkatram Ramaswamy, and Wayne S. DeSarbo (1993), "A Maximum Likelihood Method for Latent Class Regression Involving a Censored Dependent Variable," Psychometrika, 58 (September), 375-394.
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An Empirical Pooling Approach for Estimating Marketing Mix Elasticities With PIMS Data
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Latent Class Metric Conjoint Analysis
DeSarbo, Wayne S., Michel Wedel, Marco Vriens, and Venkatram Ramaswamy (1992), "Latent Class Metric Conjoint Analysis, Marketing Letters, 3, 273-288.
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SCULPTRE - A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data
Ramaswamy, Venkat and Wayne S. DeSarbo (1990), "SCULPTRE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data," Journal of Marketing Research, 27 (November), 418-427.
Based on a Ph.D. dissertation (Wharton School), co-chaired by Professors Wayne S. DeSarbo and David J. Reibstein.
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A New Stochastic Ultrametric Tree Unfolding Methodology for Assessing Competitive Market Structure and Deriving Market Segments
DeSarbo, Wayne S., Geert De Soete, Douglas Carroll, and Venkatram Ramaswamy (1988), "A New Stochastic Ultrametric Tree Unfolding Methodology for Assessing Competitive Market Structure and Deriving Market Segments," Applied Stochastic Models and Data Analysis, 4 (September), 185-204.
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