Building the Co-Creative Enterprise
Ramaswamy, Venkat, and Francis J. Gouillart. "Building the Co-Creative Enterprise." Harvard Business Review no. 88 (10):100-109, 2010.
A “Big Idea” article.
View/Download
Life-Experience Value Co-Creation
Ramaswamy, Venkat, and Francis J. Gouillart. "Building the Co-Creative Enterprise." Harvard Business Review no. 88 (10):100-109, 2010.
A “Big Idea” article.
View/Download