“In the decade since co-creation was mooted, technological platforms have enabled human engagement at deeper levels and on an infinitely broader scale. As a consequence, businesses can and must expand their strategies to encompass a profitable engagement with all stakeholders. The powerful idea that "we can do even better for ourselves, if we do well for others" encompasses the way that successful organizations will contribute to wealth, welfare, and wellbeing in society. The Co-Creation Paradigm is a beacon for this new way of doing business.”
“Interconnectedness has changed everything, and for companies that are looking to leverage discontinuities for profit, The Power of Co-Creation is a must read. It sets out how the idea of co-creation can be implemented in every sphere, and the magic that comes out in moving from a firm-centric to a people-centric mindset, Successfully implementing “innovation by everybody” works wonders for all stakeholders.”
—Anand Mahindra
Chairman and Managing Director
Mahindra and Mahindra
