Co-Creation

Don Tapscott

Don Tapscott

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“We are no longer in an information age. We are in an age of networked intelligence. The Internet gives us access not only to information, but also to the wisdom of people around the world. In this environment, trying to create value in isolation isn’t sustainable. Porous organizations outperform those that are insular. And, companies co-create maximum value through creative collaboration with customers, business partners, employees, citizens, and other stakeholders.  Ramaswamy and Ozcan provide guidelines for and rich examples of this new normal.”

Don Tapscott
Co-author of Macrowikinomics

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