Co-Creation

Simon and Schuster

The Power of Co-Creation

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Venkat Ramaswamy and Francis Gouillart. 2010. The Power of Co-Creation: Build It With Them to Boost Productivity, Growth, and Profits. New York: Simon & Schuster Free Press.
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The Power of Co-Creation - Simon & Schuster Free Press Video

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Simon & Schuster Free Press Video on The Power of Co-Creation.


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