Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Industree Co-Creation Paradigm Workshop



Industree Co-Creation Paradigm Workshop, July 31, 2018.

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Here's How to Think About Value in a Platform Economy



Here's How to Think About Value in a Platform Economy

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The Co-Creation Imperative - How To Make Organizational Change Collaborative

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The Co-Creation Imperative - How To Make Organizational Change Collaborative by Carsten Tams


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Your Brand is Not Your Brand - How to Co-Create Value on Social Media

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Your brand is not your brand- how to co-create value on social media

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India Philanthropic Initiative 2017 - Co-Creation in Societal Development



Video blurb at the India Philanthropic Initiative.

Thanks to Sanjay Purohit.

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Hitachi Social Innovation and Co-Creation Interview

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Interview on Social Innovation and Co-Creation


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Central Square Foundation, India

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Conducted a seminar on Co-Creation at Central Square Foundation, New Delhi, India.

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ITC Infotech Blockchain

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Participated at the ITC Infotech Blockchain event, India.

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EkStep Foundation

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Conduced a seminar on Co-Creation at the EkStep Foundation, Bengaluru, India.

Thanks to Sanjay Purohit.


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U-Sentric Human-centered Design Summit, Leuven, Belgium



Keynote on Taking Design Thinking to the Next Level at the U-Sentric Human-centered Design Summit, Leuven, Belgium.

Thanks to Annita Beysen, CEO U-Sentric.

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GE-Haier FirstBuild

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Engaged with GE-Haier FirstBuild in Louisville, Kentucky.

Thanks to Venkatakrishnan.

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Leading Positive Business through Co-Creation of Developmental Impact

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Conducted a workshop at the Ross Positive Business Conference 2017.


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ITC Infotech

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Engaged with senior leadership and executives at ITC Infotech, India.

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Hitachi Co-Creation Report

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Interview and Discussion of Executive Survey on Co-Creation for Hitachi Report.


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Beyond Journey Mapping to Customer Co-Creation

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Article by Joe Wheeler, Service Profit Chain Institute.


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Perfecting the Customer Experience - CEO Daily

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Article in CEO Daily by Jon Wheeler.


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CX-VCC Clarion Group with Flamingo

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Engagement with the Clarion group and Catroina Wallace at the CX-VCC Forum.


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Ross Faculty Earn Top Honors

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Open Innovation 2.0 - European Commission - Espoo Finland


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Gave a keynote at the Open Innovation 2015 Conference.

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Co-Creating Positive Business

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Conducted a workshop at the Ross Positive Business Conference.


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Ross MBA Sao Paulo Brazil

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Engaged with Ross alumni in Sao Paulo, Brazil.

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2015-03-26 Ross Alumni Sao Paulo Brazil - Photos - iCloud


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Clarion and Catroina - NYC

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Engagement with the Clarion group and Catroina Wallace in NYC.


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Co-creation — Why It's the Next Internet Revolution - Leading Edge Forum

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Featured research with the Leading Edge Forum.


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Co-Creation - A New Way to Think About Business and Society

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Ross School Interview.


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Technologies pushes companies to work for us -- Co-Creation as a Next Idea - NPR

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Interview in MI NPR.


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Clarion Call - Value Co-Creation

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Engagement with the Clarion group.


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Engagement with ITC Businesses

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Follow up engagement with ITC businesses following
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Creating a Culture of Co-Creation - Ross ITC Workshop

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Engaged with senior management of all ITC businesses on Building a Culture of Co-creation.

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Clarion Executive Co-Creation Community VCC 2.0 WebEx

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Co-Creating Positive Business

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Conducted a workshop at the Ross Positive Business Conference.


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Leading Edge Forum - Washington DC - Building Your Firm from the Outside-In

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Gave a keynote speech on Co-Creating Value With Your Customers and Stakeholders.


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Leading Edge Forum - Video Series

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Clarion Executive Co-Creation Community VCC 2.0 WebEx

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Value Co-Creation Forum - Clarion Group

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2014-04 Clarion Value Co-Creation Forum - Photos


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The Co-Creation Paradigm book release - Stanford University Press

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Read the Preface

Synopsis from Publisher:

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.

Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action,
The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

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Venkat Ramaswamy and
Kerimcan Ozcan. 2014. The Co-Creation Paradigm.
Redwood City: Stanford University Press.

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Visit the curated Wiki on Co-Creation Theory & Practice to dive deeper into The Co-Creation Paradigm. [Forthcoming in Spring 2014]


vrcroppedkerimcan3 Visit Kerimcan Ozcan’s website.

Global Drucker Forum 2013

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Participation in the 5th Global Peter Drucker Forum, Vienna, on Managing Complexity.

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Special thanks to Richard Straub.
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InnovationsKongress: The Art of Innovation, Carinthia, Austria


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Participation in the InnovationsKongress, Carinthia, on The Art of Innovation.

Special thanks to Martin Maitz.
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Palladium Global Strategy Execution Summit

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Keynote on Embracing Co-Creation for Innovation and Value Creation, at the Palladium 2013 Global Summit: Executing Strategy in a Changing World, in Boston.Screen Shot 2013-10-09 at 8.30.07 PM

Thanks to Diana Bolick.

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Special thanks to Matt Tice.
Thanks also to Adam Zawel.

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Co-Creation and Strategic Risk Management



Conversation on Co-Creation and Strategic Risk Management with Mark Frigo, Director of the Center for Strategy, Execution and Valuation and Director of the Strategic Risk Management Lab in the Kellstadt Graduate School of Business at DePaul University in Chicago. He is Ledger & Quill Alumni Foundation Distinguished Professor of Strategy and Leadership at DePaul.

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Thanks to Richard Salisbury, video producer.



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Palladium Webinar



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Webinar preceding the Palladium 2013 Global Summit: Executing Strategy in a Changing World.

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Thanks to Jackie Albrecht, Diana Bolick, and Lenny Sanchez.

Special thanks to Matt Tice for the introduction and moderation.


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Mahindra Reva

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Gave a talk and engaged with senior managers at Mahindra Reva, Bangalore.

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Embracing Co-Creation in Public Innovation and Value Creation at the CONGEP Annual Congress in Brasilia

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Keynote on Embracing Co-Creation in Public Innovation and Value Creation at the SBGC CONGEP Annual Congress in Brasilia, Brazil.

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Thanks to Andre Coutinho.

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Ross Technology and Business Innovation Forum

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Gave a keynote at the Ross Technology and Business Innovation Forum.

Thanks to M. S. Krishnan.

Special Thanks to Dennis Severance.dennis_severance





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Open Innovation 2.0, Dublin

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Gave a keynote at the Open Innovation 2.0 Summit on Embracing Co-Creation in Open Innovation.

Thanks to Martin Curley and Bror Salmelin.martincurleyBror-Salmelin


Special thanks to Richard Straub.
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Co-Creation - The 'Better Together' Paradigm - Blue Wings Magazine - Finnair

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Interviewed in Finnair Blue Wings Magazine.
Features Klaus Hotel.



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CIO Talk Radio: CIO vs CMO

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Host: Sanjog Aul

What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet in increasing numbers of businesses, the adoption of this next wave of thinking is being pushed by the Marketing department, not IT. CIOs have a seat at the table, but have they been able to demonstrate the value of these technologies in the way that CMOs have? On the other hand, Marketing has been driving the ideas, but don’t they need IT’s support to fully deliver what they promise? Who then is winning the race in value creation? Is this even a race?  


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Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises



Gave a talk in the POS Links Seminar Series on Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises.
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Embracing Co-Creation for Strategic Innovation - IMD-Tantum, Switzerland

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Conducted a Tantum Workshop at IMD, Lausanne, Switzerland.

Thanks to Bill Fischer (and Mathias Mangels and Alexandre Grutman).


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Nottingham Business School - Engaging Customers

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Gave a keynote on The Co-Creation Paradigm of Value Creation.

Thanks to Kim Cassidy.

Special thanks to Richard Straub.


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International Colloquium on Relationship Marketing

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Gave a talk on Co-Creation at ICRM.

Thanks to Kim Cassidy.

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Future Sights

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Engaged with CEOs and senior leaders at Future Sights, Bangalore on Co-Creating India 2030.

Screen Shot 2013-10-17 at 11.43.47 AMThanks to Bhupendra Sharma.bhupendra_sharma




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CII-ITC

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Engaged with Business Heads and Senior Executives at a CII-ITC Workshop on Innovation, Sustainability, and Co-Creation.



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Mahindra City, Chennai

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Engaged with Mahindra R&D in Chennai, India, on Co-Creation.


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Co-Creating a Co-Creative Enterprise

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Interview-based article on Mahindra’s Co-Creative Transformation in Developing Leaders: Executive Education in Practice.










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Tantum Co-Creation Workshop, Lausanne Switzerland

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Conducted a Tantum Co-Creation Workshop.

Thanks to Mathias Mangels and Alexandre Grutman

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Presentation to Jorge Gerdau - Brazil

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Gave a presentation and engaged in a dialogue with Jorge Gerdau, Brazil.


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Gestão Estratégica no setor público, Brazil

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Keynote at a Public Sector Conference in Brasilia, Brazil, followed by a Workshop.

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Thanks to André Coutinho.

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SEBRAE, Brazil

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Engaged with executives at SEBRAE, in the Brazilian public sector.

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Thanks to André Coutinho.

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American Chamber of Commerce- Brazil

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Gave a keynote speech at the American Chamber of Commerce, Sao Paulo, Brazil.
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Thanks to André Coutinho.

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Business Design - Harvard Business Review Conference - Brazil


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Gave a Keynote Speech at the Harvard Business Review Business Design Conference in São Paulo, Brazil.
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Thanks to André Coutinho.
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Marisa, Brazil

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Engaged with senior management Marisa, Brazil, courtesy Andre Coutinho.
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Thanks to André Coutinho.

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Complexity Science Group, Business School Sao Paulo, Brazil

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Gave a talk and engaged with Faculty and Students at the Complexity Science Group, Business School
São Paulo.

Thanks to André Coutinho.

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Novartis Workshop, Phuket

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Conducted a workshop for Novartis, along with Mathias Mangels, Tantum and Francis Kurz, Exclusive Experience.

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Co-Creation and Innovation - Bogota, Colombia

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Gave a talk and conducted a Tantum workshop on Co-Creation and Innovation in Bogota, Colombia.

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A Theory of Co-Creation

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Presented to faculty and doctoral students on “A Theory of Co-Creation” at the Ross School of Business. 


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Mahindra Rise thru Co-Creation



Participated in an internal event exposing and engaging over a thousand people in the Mahindra enterprise ecosystem to the ongoing transformational journey of “Rise thru Co-Creation”.

Thanks to Naveen Chopra and the whole extended team for organizing this big event.



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World Brand Congress

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Gave a keynote on Brands and Co-Creation of Value, and was felicitated at the World Brand Congress, India.



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Innovation through Co-Creation




Keynote speaker at Wharton Innovation through Co-Creation Conference.
Thanks to Harbir Singh, George Day and the Mack Center.

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Ross Alumni Pittsburgh

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Engaged with Ross alumni in Pittsburgh.
Thanks to Sean Mulligan.



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Ross Alumni Re-Union

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Engaged with alumni at the Ross Alumni Re-Union 2011.

Thanks to Cheri Alexander and Melanie Barnett.




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HSM Brazil - Co-Creating the Future with a Homage to the late C. K. Prahalad



Keynote at the HSM Forum, Sao Paulo, Brazil, with a special homage to the late C. K. Prahalad.

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Special thanks to Jose Salibi, HSM.

Thanks to Mathias Mangels, Andre Coutinho, Fanny Schwartz, and the rest of the Symnetics and Tantum teams.



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Ross Alumni Brazil

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Engaged with Ross alumni in Sao Paulo, Brazil.



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Elkhart-Memorial Board Forum

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Keynote session at the internal Elkhart-Memorial Board Forum, following the merger of Elkhart General Hospital and Memorial Hospital & Health System, into the Beacon Health System.

Thanks to Diane Stover.

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Kolbenschmidt Pierburg

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Engaged with Dieter Schadenberger on Risk Management through Co-Creation.

Thanks to Mathias Mangels and Matthias Uebel.


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Eternit

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Engaged with the CEO of Eternit in Frankfurt.

Thanks to Mathias Mangels, Matthias Uebel, and B&M Consulting.

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Galderma

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Engaged with the Galderma senior management team:
Lee Heeson – Senior Regional  Director EMEA & Japan
Jan Benschop – Aesthetic, Corrective & Hospital Commercial Operations Director EMEA
Per Lango – Head of Global Marketing - Q-Med
Vincent Bercovici – Associate Director OTC/OTx
Vincent Rives – Market Access Associate Director


Thanks to Mathias Mangels and Alexandre Grutman.

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Co-Creation Workshop, Lausanne, Switzerland

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Conducted a Tantum workshop on Co-Creation, with Mathias Mangels.

Thanks to Mathias Mangels and Alexandre Grutman.

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GuruSpeak 2011 - IIMC 50th Anniversary

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Keynote speaker at GuruSpeak 2011 and the 50th anniversary of IIMC in Kolkata and Mumbai.

Thanks to Anirban Datta for organizing it.




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Infosys Connect, Las Vegas

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Gave a keynote speech at Infosys Connect, Las Vegas, on the future of IT and Co-Creation.

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Axis Bank, India

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Gave a talk and engaged with Axis Bank, Mumbai.
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Thanks to Hari Athawale for organizing it.
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PDMA Social Product Development and Co-Creation

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Gave a keynote on Co-Creation of Value.

A unique aspect of this conference was that it was co-hosted by Local Motors at their Phoenix, Arizona micro-factory where I got to engage with Jay Rogers, CEO of Local Motors.


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Co-Creative Government - Brazil

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Made a presentation and engaged with public sector entities in Brazil via videoconference.

Thanks to Andre Coutinho for organizing it.


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Govt. of Abu Dhabi and Dubai

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Engaged with the government ministries in Abu Dhabi and gave a talk at the Dubai Prime Minister’s Office, U. A. E.
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Thanks to Omar Shroof and Mathias Mangels.
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Mahindra Rise thru Co-Creation

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Mahindra Rise thru Co-Creation Workshop in Igatpuri.

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About 350 people attended -- in two batches involving Mahindra suppliers, dealers, and employees. Naveen Chopra spearheaded this from the Mahindra side and it was inaugurated by Allen Sequeira.
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Many thanks to Naveen and his extended team (see photos) for all their efforts, and Allen for his support.


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Infosys, Bangalore

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Open live session with multiple internal units.

Thanks to Simon Towers, Manish Srivastava, and Manjunatha Kukkuru, for organizing it.


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Palladium Innovation Forum, Auckland, New Zealand

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Thanks to Matt Tice for organizing it.

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Thanks to Magdalena Toth, Silivia Azar, Mathieu Liminana, Susan Officer, and the rest of the team.

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Canterbury Healthcare System, Christchurch, New Zealand

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Engaged with folks at the Canterbury Health Care System at the Princess Margaret Hospital.

Thanks to Roger Dennis.Roger_Dennis_head_and_shoulders_small

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Rebuilding the city of Christchurch, New Zealand

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Engaged with people passionate about the future of Christchurch.

Thanks to Roger Dennis for organizing an eclectic group.Roger_Dennis_head_and_shoulders_small

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Super Partners, Melbourne, Australia

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Engaged with Peter McNeil, COO and the senior management of Super Partners, Australia.

Thanks to Dale Pierce and Matt Tice.palladium

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Palladium Innovation Forum, Sydney, Australia

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Co-Creative Enterprises: Mastering the New Rules in Business Innovation.

2011palladiuminnovationforumbrochureThanks to Matt Tice for organizing it.



Thanks also to Magdalena Toth, Silivia Azar, Mathieu Liminana, Susan Officer, and the rest of the team.

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CEO Forum, Sydney, Australia

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Engaged with over 90 CEOs through the CEO Institute, Sydney, Australia.


Thanks to Palladium and Deloitte.
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Pfizer, Australia

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Corporate engagement with Pfizer, Australia, a Palladium client.

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Palladium Video Series on Co-Creation - Innovation, Sydney, Australia


Palladium Video Series on Co-Creation - Innovation in 7 parts.

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Thanks to Mathieu Liminana.
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100% Open

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Engaged with 100% Open, LEGO’s Erik Hansen, and David Richards at Orange Telecom.

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Thanks to David Simoes-Brown and Roland Harwood.

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O mercado te deixa inovar?


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Mention in Book Review on Innovation - Brazil.


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Lease Plan Amsterdam

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Engaged with Lease Plan through The Co-Creation Academy.


boswijk-1Thanks to Albert Boswijk and Chris Parker.

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Co-Creation Academy

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Conducted a workshop session.

Thanks to Albert Boswijk.


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Favela Fabric, Amsterdam

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Gave a talk at Favela Fabric, Amsterdam.
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Thanks to Albert Boswijk and Raul Lansink.








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Mindtree Consulting

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Gave a talk at Mindtree Consulting Bangalore.

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CII-Globsyn, Kolkata, India

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Gave a talk in the CII-Globsyn Thought Leaders Lecture Series in Kolkata, India.



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Globsyn, Kolkata, India

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Gave a talk to students and engaged with the faculty at Globsyn, Kolkata, India.

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Thanks to Pratip Kar, Subhendu Dey, and Oindrila Dasgupta.



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Penny For Your Thoughts



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Video Interview by Klaas Weima.

Thanks to Albert Boswijk.


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Launch of Co-Creation Academy, Amsterdam

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Launch of Co-Creation Academy by Albert Boswijk in Amsterdam.


Thanks to Albert for an Experience Innovation tour of Amsterdam.




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LEGO, Billund, Denmark

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Engaged with Jørgen Vig Knudstorp, CEO, LEGO and the top management team at their internal LEGO Innovation Summit.


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Special thanks to Per Hjuler.










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A Must-Read for You -- The Power of Co-Creation -- and interview with Prof. Ramaswamy

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Book review of The Power of Co-Creation and interview.


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Orange Telecom, Paris

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Engaged with David Richards at Orange Telecom, Paris. David is the brainchild behind idClic.















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Harvard Business School and Ross School and Wharton Alumni of Washington DC

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Gave a breakfast series talk to Harvard and Wharton alumni through the Harvard Business School Alumni Club of Washington DC, organized by PRTM.


Thanks to Doug Billings and Jeff Gruen for organizing this event.






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PRTM Washington DC

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Engaged with PRTM and its invited clients in Washington DC.

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McKinsey, Washington DC

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Gave a talk at McKinsey in Washington DC, organized by the Ross alumni club.

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Thanks to Sean Mulligan and John Copeland at Ross, and to Ross alumni for their participation.

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Together We Create Value -- Book Review of The Power of Co-Creation by Lakshmi Narayanan, CEO Cognizant

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Outlook Business Book Review of The Power of Co-Creation by Lakshmi Narayanan, Vice Chairman, Cognizant.

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Let Go of Fixed Roles to Co-Create - Outlook Business Interview

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Guru Speak Interview by Sriram Srinivasan.










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VC Circle: Management Guru Venkatram Ramaswamy on Co-Creation, Startups & Tech

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Interview in VC Circle.


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Sina.com China

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Article.


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Dresser After Dark - Talk Show Interview

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Interview.



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Citizen Engagement in City's Policy Making -- The Hindu

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Article based on The Power of Co-Creation - Part 2.


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Human Resources iQ

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Podcast with Allan Hoving.




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Semeiotica - Evolutionary Design Ecology

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Blog on platforms for co-creation.



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Innovations through Employee Engagement -- The Hindu

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Article based on The Power of Co-Creation.


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Ross School - Prospective Students and Alumni event, Bangalore, India

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Gave a talk and participated in the prospective students and alumni event, and dinner with alumni afterwards.

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Loyola College, Chennai, India

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Gave a talk at Loyola College, Chennai.
Thanks to Father Francis.

Thanks to Gopal Srinivasan for organizing this event.
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Soft Launch of The Power of Co-Creation in Chennai, India

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Soft launch of the book “The Power of Co-Creation” in Chennai, India by Lakshmi Narayanan, Cognizant and Preetha Reddy, Apollo Hospitals.


A very special thanks to Gopal Srinivasan for organizing and supporting this event.






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VMarketing - China

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Article on The Power of Co-Creation in VMarketing, China.











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Best Business Ideas HSM

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“Co-Creation” chosen as one of the best business ideas in the last 15 years by HSM.


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You also need to focus on employee experience - BusinessLine

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Interview by Vinay Kamath - Part 2.



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Apollo Hospitals, India

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Engaged with Preetha Reddy (MD Apollo Hospitals) and her team in Chennai.


Thanks to Gopal Srinivasan for his support in organizing this event.

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Great Lakes Institute of Management, Chennai, India

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Gave a talk at the Great Lakes Institute, Chennai.

Thanks to Gopal Srinivasan for his support, and Adithya, in organizing this event.
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Social media has speeded up process of co-creation - BusinessLine

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Interview by Vinay Kamath.


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Launch of The Power of Co-Creation book in India

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Launch of the book “The Power of Co-Creation” in Delhi, India by Narayana Murthy.
Coverage in CNBC-TV18.

Thanks to M. S. Krishnan.


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Ross-CII India@75

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Participated in Ross-CII India@75 World Club Day event in Delhi.



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Ross School - Prospective Students and Alumni event, Mumbai

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Gave a talk and participated in the prospective students and alumni event in Mumbai.

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Pune Development Authority, India

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Engaged in a discussion with the Pune Development Authority, India on the Power of Co-Creation across the private-public sectors.

Hosted by Infosys, TCS, and Wipro.




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Mahratta Chamber of Commerce, Industry, and Agriculture, Pune, India

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Gave a talk and engaged with participants afterwards on the Power of Co-Creation.

Organized by Hari Athawale.
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ABB

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Gave a talk at ABB on The Power of Co-Creation.

Organized by S. Karun.



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India Innovation Labs

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Engaged with folks at IIL Bangalore.
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Launch of Infosys Innovation Co-Creation Microsite


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Launch of Infosys Labs’ Innovation Co-Creation microsite at Infosys campus, Bangalore.
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Infosys Workshops, India

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Conducted workshops on Co-Creation of Value and Innovation Co-Creation at Infosys campus, Bangalore.

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Infosys Campus Launch of The Power of Co-Creation, Bangalore, India



Internal launch event at Infosys campus, Bangalore.
Screen Shot 2013-10-04 at 4.43.29 PM



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YEO (Young Entrepreneurs Organization), India

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Engaged with Young Entrepreneurs on the Power of Co-Creation in Kolkata, India.

Thanks to Ritesh Bawri and Sanjay Mirchandani.
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Young Indians

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Engaged with Young Indians on the Power of Co-Creation in Kolkata, India.

Thanks to Ritesh Bawri and Sanjay Mirchandani.
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CNBC

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On The Power of Co-Creation.








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Ross School-Executive Education ReUnion

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Keynote at the Ross School-Executive Education ReUnion.

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Q & A with Dr. Mark L. Frigo -- Strategic Finance

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Interview in Strategic Finance conducted by Dr. Mark L. Frigo.










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Tweet from Tom Peters on the book, The Power of Co-Creation

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Tweet from Tom Peters after reading the book.

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The Power of Co-Creation book - Simon & Schuster Free Press Video

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Simon & Schuster Free Press Video on The Power of Co-Creation.


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The Power of Co-Creation book release - Simon & Schuster Free Press

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Venkat Ramaswamy and Francis Gouillart. 2010. The Power of Co-Creation: Build It With Them to Boost Productivity, Growth, and Profits. New York: Simon & Schuster Free Press.
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Robert Morris - Amazon Review


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Review of The Power of Co-Creation.

Notwithstanding a kind positive review, I particularly like his apt quote of Lao-Tzu's Tao Te Ching

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."



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PRTM, Half Moon Bay - Hi-Tech Sector

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Engaged with clients of PRTM in the Hi-Tech sector at a luncheon event on the topic of Co-Creation and Building the Co-Creative Enterprise.




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How Enterprises Can Drive New Value Creation

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Interview by Mark Frigo.

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Interview in Outlook, India

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Interview in Outlook with Ashish Kumar Sen, Outlook magazine.










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PRTM, New York

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Engaged with clients of PRTM in New York City.






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Coaching Tip: The Leadership Blog

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Coach John G. Agno on The Power of Co-Creation.









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Ross India Business Conference

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Talk and “soft launch” of the Power of Co-Creation book at the Ross India Business Conference, Ann Arbor, Michigan.

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Dividend Interview

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Interview in Dividend magazine,
Ross School of Business.
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O Poder da Conexão Global

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Interview in São Paulo, Brazil.

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Senior Leadership Program Consortium, Lonavla, India


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Conducted an executive program for the SLP Consortium in Lonavla.
Organized by Aditya Birla Group.



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HMV, Porto Alegre, Brazil

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Engaged with Dr. João Polanczyk , CEO, Hospital Moinhos de Vento, senior management, doctors, nurses, and other stakeholders in the HMV health care system.
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Thanks to Andre Coutinho and Rogerio Caiuby.
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Gestao, Jornal do Comercio, Porto Alegre, Brazil

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Coverage in the the Porto Alegre newspaper.

Thanks to André Ribeiro Coutinho at Symnetics.

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PGQP, Brazil

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Gave a keynote at the PGQP 11º Congresso Internacional da Gestão, Porto Alegre.
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Thanks to Andre Coutinho and Rogerio Caiuby.
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SAMA Annual Conference

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Keynote at the SAMA 46th Annual Conference 2010.



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Venkat Ramaswamy on Co-Creation- Effective Executive

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Interview with Venkat Ramaswamy



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HSBC Singapore



images3Fq3DHSBC26um3D126hl3Den26client3Dsafari26sa3DN26rls3Den26biw3D108326bih3D89626tbs3Disch-1&um=1&itbs=1&iact=hc&vpx=77&vpy=142&dur=610&hovh=135&hovw=372&tx=146&ty=59&oei=QQikTPG




Engaged with HSBC on “Co-Creation” at a global gathering of senior managers in Singapore.



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HSM ExpoManagement Sao Paulo, Brazil - Drucker Centennial

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Gave a Keynote on Co-Creating the Future at the HSM ExpoManagement Summit in Sao Paulo, Brazil.
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HSM ExpoManagement Mexico City, Mexico

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Gave a Keynote on Co-Creating the Future at the HSM ExpoManagement Summit in Mexico City, Mexico.
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INAP, Instituto Nacional De Administracion Publica, Mexico

2009 inap
Gave a talk on Co-Creation and Educational and Public Administration at INAP, Mexico.














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La Poste Transformation



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On the ongoing transformation of La Poste Retail post offices in France -- the transformation of La Poste Retail was enabled by The Experience Co-Creation Partnership.

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Infosys, Chicago

Gave a keynote and engaged with clients of Infosys in Chicago, on “Customer Engagement and Co-Creation”.

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Generali Group, Madrid

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Conducted a workshop for the Generali Group Innovation Academy in Madrid.









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SAMA, Florida

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Gave a talk at SAMA on “Co-Creation and Strategic Account Management”.








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Quando a empresa e o cliente criam juntos

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Interview in Época NEGÓCIOS



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Tetra Pak Davos

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Engaged with enterprises in the food industry at the Tetra Pak CEO Forum, Davos, through Epiphanies.
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View/Download

GE Beyond Thought Leadership Event, USA



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Engaged with Robert Kulis, OIC small business customers, and business partners, as part of the GE Beyond initiative.
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Otago Forum, New Zealand

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Gave a talk at the Otago Forum.

Organized by David Ballantyne.
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Knowita Strategy, Marketing, and Innovation Conference, Milan

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Keynote on Co-Creation.


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Hiper Centro, Colombia

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Visited and engaged with management at Hiper Centro.
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CAFAM, Bogota

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Engaged with CAFAM in Bogota, Colombia.
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SAP, Colombia

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Visited and engaged with management at Hiper Centro, Bogota.
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Strategy & Innovation Summit, Bogota

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Gave a keynote and engaged in discussions at a Tantum-Symnetics sponsored event on “Co-Creation” in Bogota, Colombia.
tantum
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Deloitte, Paris



Keynote on Co-Creation. Thanks to Francis Gouillart and the Experience Co-Creation Partnership, as well as Isabelle Steinmann at Predica, Credit Agricole.
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European Innovation Movement Symposium, Madrid

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Engaged with Palladium South Med at the European Innovation Movement Symposium.

Organized by Sofia Medem.
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Experient, Vancouver

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Keynote on Co-Creation.

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VR Vancouver 2 08.08


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Co-Creation Theory

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Article in Insight Magazine, Illinois CPA Society.

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MSI Innovation and Co-Creation


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Gave a keynote on Innovation and Co-Creation of Value at the MSI Innovation and Co-Creation Conference.
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RBC Dexia Leaders Forum

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Gave a talk and participated in the RBC Dexia Leaders’ Forum: Managing Growth through Collaboration.



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ITC e-Choupal, India

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Gave a talk at ITC e-Choupal, Hyderabad, India, and engaged with S. Sivakumar and his team.

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Senior Leadership Program Consortium, GENPACT

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Conducted an executive program for the SLP Consortium.
Organized by GENPACT.




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Sabanci Group, Turkey

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Engaged with Sabanci Group through Palladium South Med.


Organized by Esteban Gomez and Sofia Medem.
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SAP CEO Forum, Frankfurt, Germany

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Led a Workgroup on Co-Creation with Customers.
Tim Brown, CEO, IDEO; DIane Hessan, CEO, Communispace; Jorgen Knudstorp, CEO LEGO, and Thomas Stewart, Editor-in-Chief, HBR were discussants.

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Palladium-Symnetics Strategy Innovation and Performance Management Summit, Mexico

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Engaged with Palladium -- Robert Kaplan and David Norton -- at a Strategy Innovation ad Performance Management Summit in Mexico.
Organized by Symnetics.


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Times que sonham -- Época NEGÓCIOS

Época NEGÓCIOS mar 2008


Interview in São Paulo, Brazil.








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Infosys Management Council, India

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Engaged with Infosys Management Council in Bangalore, India.

Organized by Sanjay Purohit.
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infosysusa


Thanks to N. R. Narayana Murthy.

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Society of Information Management, Atlanta


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Workshop organized by Society of Information Management, Advanced Practices Council (APC) with member CIOs, to explore new opportunities in using IT to enable innovation and value creation.





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Infosys Workshop, Fremont, California

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Engaged with Infosys and its Innovation consulting practice on.
Organized by Subu Goparaju, SETLabs.





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Symnetics Innovation Summit, Peru

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Gave a talk at a Symnetics sponsored event on “Experience Co-Creation”.



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Marketing Science Institute Trustees Meeting, Arizona


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Gave an invited talk at the MSI Trustees Meeting at the JW Marriott Desert Ridge Hotel in Phoenix, Arizona.

Organized by Russ Winer.
rwiner








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Payne Forward Thinking Symposium, Arizona


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Gave an invited talk at the University of Arizona, Eller College of Management, at the Lisle and Roslyn Payne Forward Thinking Symposium. Theme of the event: Marketing in a Connected Customer Era: Social Interactions and Strategic Innovations.

Organized by Robert F. Lusch.


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Infosys CIO Forum, Japan

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Gave a keynote on “The Future of Value Creation” at an Infosys Forum for CIOs in Kyoto, Japan.
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Thanks to N. R. Narayana Murthy.



















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Senior Leadership Program Consortium, India


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Conducted an executive program for the SLP Consortium.
Organized by Aditya Birla Group.



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Symnetics Innovation Workshop, Monterrey, Mexico


symnetics
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Conducted a workshop on Experience Co-Creation with Symnetics and ECC Partnership, in Monterrey, Mexico.
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Thanks to Francis Gouillart.




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Symnetics Conference, Sao Paulo, Brazil


symnetics
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Gave a talk at a Symnetics sponsored event on “Experience Co-Creation”.






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Palladium Strategy Innovation, Tokyo

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Gave a talk and participated in a discussion on Strategy Innovation at the Palladium Strategy Innovation Summit in Tokyo.
palladium_01_2007__Small_

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Open Colloquium on Design, Tokyo

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Gave a talk at the Open Colloquium on Design. Organized by Kanji Ueda, Professor and Director of the Research into Artifacts, Center for Engineering, at the University of Tokyo.


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Science of Design, Kyoto

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Gave a talk on “Design and the Future of Value Creation” and participated in the Hayashihara Forum sponsored conference on “Science of Design”.









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BusinessWeek Leadership Forum - DNM Strategies, Dubai


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Keynote on The Power of Us: Co-Creating Unique Value With Customers at the Business Week Leadership Forum at Madinat Jumeirah Hotel, organized by DNM Strategies.
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Thanks to Bhavna Shivpuri.










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Reliance Capital

reliance capital

Engaged with managers at Reliance Capital.

Organized by K. A. Achuthan, head of HR.

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ABB India

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Engaged with folks at ABB India.

Organized by S. Karun (rear of photo below), head of Sustainability, with Prakash Nayak, Head, Power Systems (front right) .

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Customer Experience Management, Sao Paulo, Brazil

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Conducted a Symnetics sponsored workshop on “Customer Experience Management”, with ECC Partnership.

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Aditya Birla Group

Aditya-Birla-Group-logo

Engaged with Senior Managers at the Aditya Birla Group.

Organized by Raju Mistry and Anupama Mohan at the Gyanodaya Learning Center.

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24/7 Customer

247customer

Engaged with folks at 24/7 Customer.

Organized by V. Bharathwaj, Chief Marketing Officer.








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Lockheed Martin Information Technologies Conference

lockheed martin


Gave a keynote speech at Lockheed Martin.

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Infosys Hi-Tech Leaders of Change Forum, San Jose

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Engaged with Infosys and its clients in the High Tech and Discrete Manufacturing Sector.




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Evanta CIO Executive Summit



Gave a dinner keynote address at the Evanta CIO Executive Summit in New Jersey on December 6th, 2006 and a joint talk with Jim Noble, CIO Kraft Foods on December 7th.

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Innovation in Strategy Execution, Sao Paulo, Brazil


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Gave a talk at a Symnetics sponsored event on “A New Paradigm of Value Creation”.




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Balanced Scorecard Summit, San Diego

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Gave a talk at the North American Balanced Scorecard Summit, San Diego.

rhowie-1Organized by Rob Howie.











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Advertising Research Foundation, New York


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Keynote at the ARF Executive Series, “Advertising: What’s Next?”.

Organized by Joe Plummer.
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Balanced Scorecard Summit, Mexico

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Gave a talk at the Balanced Scorecard Summit on “Innovation: A New Paradigm of Value Creation”.

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symnetics




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Value Creation, Buenos Aires, Argentina


symnetics

Gave a talk at a Symnetics sponsored event in Buenos Aires on “A New Paradigm of Value Creation”.





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Value Creation, Santiago, Chile


symnetics

Gave a talk at a Symnetics sponsored event on “A New Paradigm of Value Creation”.





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Power Meetings - Healthcare, Chicago



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Gave a keynote at the Power Meetings Conference on Healthcare, in Chicago.

Organized by Dave Ellis, President, Lincoln Healthcare Events.





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Nordstrom

nordstrom


Workshop organized at Nordstrom, Seattle, by Infosys to explore new opportunities in using IT to enable innovation and value creation.

Organized by Subu Goparaju, Director of SETLabs, Infosys.

subu_goparajuInfosys_Logo_0






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Maritz Strategy Offsite

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Gave a talk and engaged with the Maritz Strategy team.
Thanks to Jim Schneck.

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University of Michigan Health System

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Gave talk in the “Leadership At All Levels” Brown Bag at the Univ. of Michigan Hospital, Ann Arbor.







View/Download

IUJ Value Co-Creation Institute, Japan

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Talk at the Value Co-Creation Institute, International University of Japan.

Organized by Kerimcan Ozcan.
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Aditya Birla

Aditya-Birla-Group-logo

Conducted a 3-day program on Value Co-Creation for the Aditya Birla Group with Francis Gouillart and the ECC Partnership, including Eben Lenderking and Alan Weyl.
eccplogo


Organized by Raju Mistry at the Gyanodaya Learning Center.


View/Download

Duke CE

dukece

Talk at the Duke Corporate Education center on co-creation and learning.

Organized by Blair Sheppard.


View/Download

Dassault Systemes



dassault
Presented to and engaged with Bernard Charles, CEO, Dassault in Paris.
When Bernard walked into the room, he had The Future of Competition in his hands and kindly complimented me.
The conversation was inspiring.
bcharles






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Tesco, UK



terryleahy
Engaged with Sir Terry Leahy and his senior management team.
eccplogo

Organized by Eben Lenderking, MAC Partnership.
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Dassault Systemes



dassault
Engaged with Philippe Forestier, Executive VP, Global Affairs and Communities,
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as well as Herve Andorre, HR, on co-creation opportunities in Dassault’s ecosystem.




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Nokia Asia-Pacific

nokia-logo
Gave a talk and engaged with Nokia Asia Pacific team.

Hosted by Sanjeev Sharma, Nokia India.


sanjeev_sharma

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GE Healthcare Technologies, OIC, USA



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Engaged with Rob Kulis, General Manager, Outpatient Imaging Centers, GE Healthcare Technologies, and his team at the University of Michigan, Ann Arbor.

Hosted by Ron Bendersky.

Thanks to Rob for his enthusiastic and passionate efforts.



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Business Week CEO Insights Forum, Chongqing, China

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Keynote at the Business Week CEO Insights Forum, Chongqing, China, organized by DNM Strategies.
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Thanks to Bhavna Shivpuri.








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Government of Hong Kong



hksar1


Engaged with senior officers at the Government of Hong Kong Special Administrative Region. Gave a talk on “Innovation in Public Services”.

Organized by Betsy Lai, Chief Training officer, Civil Service Training and Development Institute, The Government of Hong Kong Special Administrative Region



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Bharti, Phuket

Bharti-logo-795925-796201


Keynote Presentation at the Bharti CEO Conclave. 





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GE John F. Welch Technology Centre, Bangalore



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Gave a talk on Experience Innovation and Co-Creation at the GE John F. Welch Technology Centre, Bangalore.








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Motorola Symposium, Schaumberg


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Presentation at the Motorola Symposium on The Future of Competition. 







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Honeywell


honeywell



Engaged in a session with Rhonda Germany, VP Strategy and Business Development, James O’Hern, Director Leadership Development, and Mark Sullivan, Director Corporate Learning.

Organized by Brian Love, Executive Education, University of Michigan Business School.



View/Download

BASF

BASF_Web_3_15_07
Engaged in an interactive session with Sundar Subramaniam, Corporate Learning and Development.

Organized by Brian Love, Executive Education, University of Michigan Business School.



View/Download

Interview in Pitch

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Interview in Pitch, India.

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Society of Indian Automobile Manufacturers (SIAM), New Delhi


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Gave a keynote speech at the SIAM forum in New Delhi.

Thanks to Jagdish Kattar.














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The Future of Marketing

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Interview in Businessworld, India, on The Future of Marketing.

Reaction by S. Sivakumar, ITC.

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Baptie Marketing Focus North America, La Jolla

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Gave a keynote presentation at the Baptie 5th Annual Marketing Focus North America event.

Received the Best Speaker Award.







View/Download

Maersk

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Engaged in a session with Moller Maersk CEO Russ Bruner and his team.







View/Download

Marico, India

marico

Presentation and discussion at Marico, Mumbai, with Harsh Mariwala, CEO Marico, Rakesh Pandey, CEO Kaya Skin Clinic and the senior management team.

Organized by Pankaj Bhargava, head of HR.

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The Power of Us, BusinessWeek


powerof us
Mention of The Future of Competition in the cover story, The Power of Us.
Robert HofbusinessWeek_cropped



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Business Week Asia Leadership Forum, Bangkok

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Keynote at the Business Week Asia Leadership Forum at Bangkok, organized by DNM Strategies.

Thanks to Bhavna Shivpuri.
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Pitney Bowes

Pitney

Presentation at a Pitney Bowes internal strategy meet in New York, involving Doug Neal from CSC Research & Advisory.

Organized by Kirt Mead, MAC Partnership.

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Nikkei, Japan - Interview

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Article in the Nikkei, Japan.









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IUJ, Japan

IUJ_logo


Talk at International University of Japan.

Organized by Kerimcan Ozcan.


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Club Tourism, Japan

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Engaged with senior managers at Club Tourism, Japan.

Organized by Katsutoshi Murakami.


murakami_katsutoshi







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SONY, Japan

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Engaged with senior managers at SONY, Japan.

Organized by Katsutoshi Murakami.


murakami_katsutoshi







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NRI, Tokyo

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Engaged with senior consultants at NRI Japan, and presented at a NRI client forum organized Katsutoshi Murakami.


murakami_katsutoshi







View/Download

Wacoal, Japan

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Engaged with Yasuyuki Cho San, Business Development, at Wacoal in Kyoto, Japan.


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Praxis - Interview

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Article in the Praxis, India.




















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Nokia, India

nokia-logo
Engaged with Sanjeev Sharma, CEO of Nokia, India and his senior management team, on the implications of Value Co-Creation for Nokia.

Organized by Bimal Rath, head of HR.
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View/Download

Godrej Senior Managers' Meet, Mumbai

Godrej.logo
Awareness session on exposing senior managers at Godrej to new ways of thinking about innovation, customer experience, and co-creation of value.


Organized by Visty Banaji, head of HR.
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Mere Mortals and Great Ideas

 
Screen shot 2010-07-24 at 4.48.45 PM

Article in the Financial Times, UK.


View/Download

Consumers choose products that promise personal interactions

 
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Article in the Business Line, India.




View/Download

ReTechCon, Retailers Association of India

logo_retechcon_2008
Gave a talk at the Retail Technology Conclave, Mumbai

Event organized by Retailers Association of India.



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Infosys, Bangalore

Infosys_Logo_0

Conducted a workshop at Infosys, Bangalore on Value Co-Creation and the Strategic Role of IT.

Organized by Krishnan Narayanan, and led by Subu Goparaju, Director of SETLabs.

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The Empathy Economy - Business Week

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Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.










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TeamAsia Seminar, Manila

20090216081443!010308_TeamAsia_Logo_Hi_Res_Web
Gave a seminar on Co-Creating Value with Customers.

Event organized by Kent Youil, University of Michigan Executive Education, Hong Kong.



View/Download

Marketing Institute of Singapore

mislogo
Gave a talk on Co-Creating Customer Value.

Hosted by Lee Gek Eng.









View/Download

CEO Forum, Hong Kong

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Gave a talk to about 20 CEOs from the Hong Kong and broader Asia-Pac region on The Future of Competition.
kent-youil-224x300

Organized by Kent Youil.




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Making the Consumer Connect

 
hinduxScreen shot 2010-07-24 at 8.26.07 AM

Article in the Hindu, India.


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Creating Value With Customers Is Modern Challenge for Companies

 
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Screen shot 2010-07-15 at 1.49.59 PM





Article in the Business Line, India.








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Don't Merely Connect with Customers, Interact with Them

 dhlogo
Article in the Deccan Herald, India.



View/Download

Look beyond CRM to strike right chord with customers

 
hindux
Screen Shot 2013-09-26 at 12.19.09 PM

Article in the Hindu, India.


View/Download

Brand Summit, Chennai, India

 
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Gave a talk on Co-Creating Brands with Consumers at the Brand Summit, Chennai.

Event organized by Confederation for Indian Industry (CII), India.




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Wipro, Bangalore

 
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Engaged with people at Wipro on the next practices of Experience Quality Management and Co-Creation of Value with Customers.








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CSC, London

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Engaged with David Moschella at CSC Research Advisory and Services, and other technology and innovation research executives at the Leading Edge Forum.

Organized by Kirt Mead, MAC Partnership.

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WPP Group, London

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Engaged with senior management at WPP, London.

Organized by Eben Lenderking, MAC Partnership.


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Young & Rubicam, London

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Gave a talk to the Y&R group in London.

Organized by David Butter, MAC Partnership.

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Hill & Knowlton, London

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Engaged with senior management at Hill & Knowlton, London.

Organized by James Kelly, MAC Partnership.
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British Airways, London

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 Engaged with British Airways, e-Commerce group.

Organized by Eben Lenderking, MAC Partnership.


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Dunhill, London

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 Engaged with Dunhill Retail Stores.

Organized by Eben Lenderking, MAC Partnership.


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Lloyds TSB, London

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Engaged with Lloyds TSB.

Organized by James Kelly, MAC Partnership.
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Majulah Connection, SIngapore

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Gave a talk on Co-Creating Unique Value with Customers: The Future of Competition.
Hosted by Anthony Ang.
Organized by Kee-Hian Tan, MAC Partnership.
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Unilever FoodSolutions Asia, Singapore

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Gave a talk on Co-Creating Customer Value.
Organized by Neeraj Verma.
Hosted by Jacqueline Yew.




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The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004

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BusinessWeek

Top 10 Book of 2004


To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.

Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.

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Best Books 2004 - Strategy+Business

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Best Business Books 2004


Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.

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CNBC Forum, India

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Gave a talk and participated in an Executive Forum hosted by CNBC, together with C. K. Prahalad.




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Francis Gouillart

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Engaged with Francis Gouillart and the MAC Partnership group, Boston.
Start of a partnership that evolved into co-founding the Experience Co-Creation Partnership, in Concord, Massachussetts, and co-authoring the book,
The Power of Co-Creation.


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Competition in the Network Age

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Coverage of the Future of Competition book in The Hindu newspaper, India.


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Philips, India

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Gave a talk at Philips, India.

Hosted by CEO Ramachandran.
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HP Research Labs, Digital Imaging, Palo Alto

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Gave a talk at HP Research Labs, Palo Alto, to the Digital Imaging group.

Hosted by Neerja Raman.
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HP Research Labs

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Gave a talk at HP Research Labs, Palo Alto to the Emerging Markets group.

Hosted by Anand Tawker.





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Infotech, India

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Gave a talk at Infotech, Hyderabad on Technology and Experience Innovation.

Hosted by Chairman Mohan Reddy.
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ICFAI Center for Management Research

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Gave a talk at ICFAI Center for Management Research, India, and engaged with ICFAI casewriters.


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Netting Customers


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Coverage of Future of Competition book in Financial Express India.


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Klandt Wordt Producent - FEM Business, Netherlands

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Article on Co-Creating Value with Customers.


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CNBC TV Series on the Future of Competition




Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
2010-03-07@22.27.54 copy


Thanks to Subha Chatterjee.
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Buy Video set

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European Centre for Experience Economy

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Presentation at the European Centre for Experience Economy, Netherlands.


Organized by Albert Boswijk.
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HP Research Labs, Bangalore

hp_logo Engagement at HP Research Labs, Bangalore.
Hosted by Dr. Ramani.
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e-Business Thought Leadership Forum

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Keynote Presentation at the e-Business Thought Leadership Forum at Babson, Boston.







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The Power of Design - BusinessWeek


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Mention of The Future of Competition in the cover story, The Power of Design.
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Research and Technology Management Review - The Future of Competition

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Review of The Future of Competition book.

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TVS Electronics, India

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Conducted a Customer Experience and Product Innovation Workshop.

Special thanks to Gopal Srinivasan, Founder and Director, TVS Electronics.
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NIIT: eAngelz CXO Breakfast, Singapore

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Gave a talk on Value Creation and the Future of IT.

Event organized by e-Angelz.

Hosted by Arvind Mehrotra and Rahul Patwardhan, NIIT Technologies.


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The Future of Competition - How to put your customers to work

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Book Excerpt of The Future Of Competition in CIO Magazine.




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Co-Creation: The New Relationship between Customers and Companies

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Review of the Future of Competition book in The Globe and Mail.


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Co-Create to stay ahead

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Coverage of the Future of Competition book in Businessworld.


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Smart Strategies: Putting Ideas to Work

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Mention of the Future of Competition book in Fast Company article.




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The Customer as Collaborator

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Synopsis of The Future of Competition book.

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Exclusive Interview with C. K. Prahalad and Venkatram Ramaswamy - Business Today

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Exclusive Interview on The Future of Competition.

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Adding Customers to the Design Team

"An important book, full of disruptive ideas."
Steve Hamm, BusinessWeek.
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Consumer buylanes

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Adapted from The Future of Competition.


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The Future of Competition

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Prahalad, C. K., and Venkat Ramaswamy. 2004. The Future of Competition: Co-Creating Unique Value with Customers. Boston: Harvard Business School Press.

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Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
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Business Today, India

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Engaged with Business Today editors and journalists on “The Future of Competition”, together with C. K. Prahalad.

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A "how-else-to-think" guide

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The Future of Competition: A “how-else-to-think” guide.

Book review by S. Ramchander.




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Why 'Bottom Up' Is On Its Way Up

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In an excellent new book, The Future of Competition: Co-Creating Unique Value with Customers, authors C.K. Prahalad and Venkat Ramaswamy describe the consumer's new role: "from isolated to connected, from unaware to informed, from passive to active." In the bottom-up economy, presuming you know what the customer wants is the ultimate error. Prahalad and Ramaswamy instead call for "co-creation of value": The successful products and services from now on will be those developed jointly -- company and customer working hand in hand.

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Editor's Note: Customer, Partner, or Both?

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Coverage of Future of Competition book in Information Week 




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Expert Voices: C. K. Prahalad and Venkat Ramaswamy on CRM

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Interview in CIO Insight Magazine on the next practices of CRM.

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Customer as CEO

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The Future of Competition book featured in “Executive Summary” in World Briefing section.

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Dissertation Defense - Consumer-to-Consumer Interactions in a Networked Society - Kerimcan Ozcan


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Dissertation Defense of Kerimcan Ozcan.
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TVS Motor, India

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Gave a talk at TVS Motor on New Product Development and engaged with the Fiero team in the field on Customer Satisfaction.

Thanks to R. C. M. Chandramouli, VP Marketing and Sales, and C. P. Raman, President.







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The Future Means Getting Personal

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Review of The Future of Competition book in the Financial Times.









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Consumer Centricity and Value Creation - An Experience Revolution

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Invited talk at Eli Lilly.


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The Customer Economy


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Roundtable at InformationWeek on the new role of the active consumer and the emergence of the customer economy.

Based on the article
Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.

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Regarding Customers as Business Collaborators

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Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).

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It's Time Indian Companies Took Charge

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Article in The Hindu, India


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