Co-Creation

George S. Day

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The Future of Competition is a stimulating antidote for those locked into product-centered thinking. Customers have both the motivation and teh emans for taking more control over their interactions with you. These informed, connected, and active participants in the value creation process will surely reshape markets. This book anticipates and navigates that transition.”

George S. Day
Geoffrey T. Boisi Professor and Co-Director of the Mack Center for Technological Innovation,
The Wharton School of the University of Pennsylvania

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