Co-Creation

The_Future_of_Competition

Peter Senge

FOCbookimage
“Few thinkers have sensed and shaped emerging trends in strategy more successfully than C. K. Prahalad. Yet, ideas like ‘strategic intent’ and ‘core competencies’ may prove to be precursors to his most important contribution, in collaboration with Venkat Ramaswamy--rethinking the nature of competition itself in the age of global networks.

The shift in power from businesses that determine what customers need and then manipulate demand to meet their offerings to networks of customers and producers who jointly create value may be the defining shift in market structure in the first part of the twenty-first century.

As usual, C. K. Prahalad, along with co-author Venkat Ramaswamy, has gotten there first and offered the first guide for navigating the ‘decentered’ value creation processes of the future.”

Peter Senge
Founding Chair of the Society for Organizational Learning,
Senior Lecturer, Leadership and Sustainability, MIT
Author,
The Fifth Discipline

petersenge

The Future of Competition

FOCbookimage
Prahalad, C. K., and Venkat Ramaswamy. 2004. The Future of Competition: Co-Creating Unique Value with Customers. Boston: Harvard Business School Press.

hbspress

Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
ck_focvr_foc pix








View/Download

The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004

BW collage top 10 2004
BusinessWeek

Top 10 Book of 2004


To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.

Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.

bw



View/Download

An Important Book, Full of Disruptive Ideas - Business Week

FOCbookimage

Steve Hamm
Unknownshapeimage_5





View/Download

Excellent New Book - Fortune

FOCbookimage


In an excellent new book, The Future of Competition: Co-Creating Unique Value with Customers, authors C.K. Prahalad and Venkat Ramaswamy describe the consumer's new role: "from isolated to connected, from unaware to informed, from passive to active." In the bottom-up economy, presuming you know what the customer wants is the ultimate error. Prahalad and Ramaswamy instead call for "co-creation of value": The successful products and services from now on will be those developed jointly -- company and customer working hand in hand.

Pasted Graphic 1

Screen Shot 2013-06-29 at 6.53.26 PM


View/Download

Best Books 2004 - Strategy+Business

Pasted Graphic 3

Best Business Books 2004


Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.

View/Download

The Customer as Collaborator

Screen shot 2010-07-25 at 12.25.54 AM
Synopsis of The Future of Competition book.

View/Download

CNBC TV Series on the Future of Competition




Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
2010-03-07@22.27.54 copy


Thanks to Subha Chatterjee.
shapeimage_7

Buy Video set

View/Download



Business Today, India

ckvrbt

Engaged with Business Today editors and journalists on “The Future of Competition”, together with C. K. Prahalad.

Screen shot 2010-07-25 at 12.25.54 AM



View/Download

George S. Day

FOCbookimage
The Future of Competition is a stimulating antidote for those locked into product-centered thinking. Customers have both the motivation and teh emans for taking more control over their interactions with you. These informed, connected, and active participants in the value creation process will surely reshape markets. This book anticipates and navigates that transition.”

George S. Day
Geoffrey T. Boisi Professor and Co-Director of the Mack Center for Technological Innovation,
The Wharton School of the University of Pennsylvania

GeorgeDay_Wharton

Future of Competition - Japanese Edition

FOCbookimage
Japanese Edition of The Future of Competition.
focjapanfocjapan2

Future of Competition - Chinese Edition

FOCbookimage
Chinese Edition of The Future of Competition.
FOC-Chinese

Future of Competition - Czech Edition

FOCbookimage
Czech Edition of The Future of Competition.
FOC-Czech


Future of Competition - Dutch Edition

FOCbookimage
Dutch Edition of The Future of Competition.
foc-dutch


Future of Competition - German Edition

FOCbookimage
German Edition of The Future of Competition.
foc-german


Future of Competition - Spanish Edition

FOCbookimage
Spanish Edition of The Future of Competition.
foc-spanish


Future of Competition - Portuguese Edition

FOCbookimage
Portuguese Edition of The Future of Competition.
foc-portuguese



Future of Competition - Italian Edition

FOCbookimage
Italian Edition of The Future of Competition.
foc-italian


The Future of Competition - How to put your customers to work

hdr_logo_cio_133x72
Book Excerpt of The Future Of Competition in CIO Magazine.


View/Download