Co-Creation

Anand Mahindra

PoCC Book Cover
“Interconnectedness has changed everything, and for companies that are looking to leverage discontinuities for profit, The Power of Co-Creation is a must read. It sets out how the idea of co-creation can be implemented in every sphere, and the magic that comes out in moving from a firm-centric to a people-centric mindset, Successfully implementing “innovation by everybody” works wonders for all stakeholders.”

Anand Mahindra
Chairman and Managing Director
Mahindra and Mahindra

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