Co-Creation

Jørgen Vig Knudstorp

PoCC Book Cover
“At LEGO, we stumbled across the phenomenon of co-creation which is becoming a major innovation practice. The Power of Co-Creation provides many examples and guidance to gain a better appreciation of technique and touch, and a mindset that is crucial for successful co-creation. As we have learned, co-creation is not about just "following rules". Personal engagement is essential. ”

Jørgen Vig Knudstorp
CEO, LEGO

jorgenknudstorp