Peter Senge
The shift in power from businesses that determine what customers need and then manipulate demand to meet their offerings to networks of customers and producers who jointly create value may be the defining shift in market structure in the first part of the twenty-first century.
As usual, C. K. Prahalad, along with co-author Venkat Ramaswamy, has gotten there first and offered the first guide for navigating the ‘decentered’ value creation processes of the future.”
—Peter Senge
Founding Chair of the Society for Organizational Learning,
Senior Lecturer, Leadership and Sustainability, MIT
Author, The Fifth Discipline
