"Creating and maintaining a competitive advantage is a race towards an ever moving target. Co-creation is the latest lever to get ahead by involving business partners, directly drawing upon their skills and efforts. Doing this requires a new business paradigm, which is well captured in Ramaswamy and Ozcan's practical and inspiring book."
— Hans Læssøe
Senior Director, Strategic Risk Management,
The LEGO Group
Tags: The_Co-Creation_Paradigm
