“At LEGO, we stumbled across the phenomenon of co-creation which is becoming a major innovation practice. The Power of Co-Creation provides many examples and guidance to gain a better appreciation of technique and touch, and a mindset that is crucial for successful co-creation. As we have learned, co-creation is not about just "following rules". Personal engagement is essential. ”
—Jørgen Vig Knudstorp
CEO, LEGO
Tags: The_Power_of_Co-Creation
