"The Co-Creation Paradigm is an important read for those who are interested in the consequences of co-creation. It shows how co-creation is changing the agenda for how to run our organizations—which deeply involves how we relate to other organizations, groups, and customers. The authors provide compelling cases and examples throughout that highlight pertinent concerns for practitioners and academics alike."
—Rex Degnegaard
Copenhagen Business School
Tags: The_Co-Creation_Paradigm
