Narayana Murthy
“Thanks to reduced communication cost and increased connectivity, it is now possible to take the old virtues of “listening to your customer carefully” and turn value creation into a much more dynamic, iterative and bottom-up process. It is this "co-creative" transformation that Venkat Ramaswamy and Francis Gouillart elaborate and illustrate in The Power of Co-Creation. An enlightening read for business owners in the new, socially-networked millennium.”
—N. R. Narayana Murthy
Chairman and Chief Mentor,
Infosys
Tags: The_Power_of_Co-Creation
