S. Sivakumar
"Co-creation as a concept caught the imagination of managers since the time Future of Competition was published. It's now set to become a popular movement with a "ready-to-roll" execution framework so lucidly detailed in this book, laced with so many live examples. Convergence of public, private and social sectors through the idea of multi-level engagement platforms has the power to actually co-create a new world order!”
—S. Sivakumar
Chief Executive - Agri Businesses
ITC Limited
Tags: The_Power_of_Co-Creation
