Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Thomas Frey

PoCC Book Cover
“Inside the heart of every consumer lies a swirling cauldron of needs, wants, and desires that until now have been opaquely shielded from human understanding. The brilliant ideas unleashed by The Power of Co-Creation are nothing short of the proverbial keys to the kingdom, granting aspiring co-creationists a new center-of-gravity interface for triangulating communications between a company, its products, and its customers.”

Thomas Frey
Futurist,
Da Vinci Institute

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