Anand Mahindra
“In the decade since co-creation was mooted, technological platforms have enabled human engagement at deeper levels and on an infinitely broader scale. As a consequence, businesses can and must expand their strategies to encompass a profitable engagement with all stakeholders. The powerful idea that "we can do even better for ourselves, if we do well for others" encompasses the way that successful organizations will contribute to wealth, welfare, and wellbeing in society. The Co-Creation Paradigm is a beacon for this new way of doing business.”
—Anand Mahindra
Chairman and Managing Director
Mahindra and Mahindra
Tags: The_Co-Creation_Paradigm
