Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

George S. Day

George S. Day
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"A stimulating look around the corner that reveals how network interactivity is transforming organizations and engaging customers. Readers will be challenged to rethink the very meaning of value, realized through intense and rewarding experiences."

—George S. Day
Geoffrey T. Boisi Professor and Co-Director of the Mack Center for Technological Innovation,
The Wharton School of the University of Pennsylvania

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