Co-Creating the Future

Life-Experience Value Co-Creation

Paulo Fresneda

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"Building collective knowledge with stakeholders is no longer a privilege, but a must for organizations to survive in complex environments. The Co-Creation Paradigm presents the foundation for this thinking, and the concepts and tools to make it happen. Working co-creatively with the Brazilian public sector has showed me this is the only way forward."

Paulo Fresneda
Advisor to the President,
Brazilian Agricultural Research Corporation

Paulo Fresneda