Regarding Customers as Business Collaborators
Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).
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Life-Experience Value Co-Creation
Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).
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