spotlight
Balanced Scorecard Summit, San Diego
Organized by Rob Howie.View/Download
The Customer Economy
Based on the article Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.
View/Download
Customer as CEO
View/Download
CNBC TV Series on the Future of Competition
Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
Thanks to Subha Chatterjee.
Buy Video set
View/Download
Regarding Customers as Business Collaborators
Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).
View/Download
Best Books 2004 - Strategy+Business
Best Business Books 2004
Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.
View/Download
The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004
BusinessWeek
Top 10 Book of 2004
To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.
Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.
View/Download
Govt. of Abu Dhabi and Dubai
Engaged with the government ministries in Abu Dhabi and gave a talk at the Dubai Prime Minister’s Office, U. A. E.
Thanks to Omar Shroof and Mathias Mangels.
View/Download
Infosys Connect, Las Vegas
Gave a keynote speech at Infosys Connect, Las Vegas, on the future of IT and Co-Creation.
Pune Development Authority, India
Engaged in a discussion with the Pune Development Authority, India on the Power of Co-Creation across the private-public sectors.
Hosted by Infosys, TCS, and Wipro.
View/Download
Innovation through Co-Creation
Keynote speaker at Wharton Innovation through Co-Creation Conference.
Thanks to Harbir Singh, George Day and the Mack Center.
View/Download
Business Design - Harvard Business Review Conference - Brazil
Gave a Keynote Speech at the Harvard Business Review Business Design Conference in São Paulo, Brazil.
Thanks to André Coutinho.
View/Download
Gestão Estratégica no setor público, Brazil
Keynote at a Public Sector Conference in Brasilia, Brazil, followed by a Workshop.
Thanks to André Coutinho.
View/Download
SEBRAE, Brazil
Engaged with executives at SEBRAE, in the Brazilian public sector.
Thanks to André Coutinho.
View/Download
American Chamber of Commerce- Brazil
Gave a keynote speech at the American Chamber of Commerce, Sao Paulo, Brazil.
Thanks to André Coutinho.
View/Download
Complexity Science Group, Business School Sao Paulo, Brazil
Gave a talk and engaged with Faculty and Students at the Complexity Science Group, Business School São Paulo.
Thanks to André Coutinho.
View/Download
Brand Summit, Chennai, India
Gave a talk on Co-Creating Brands with Consumers at the Brand Summit, Chennai.
Event organized by Confederation for Indian Industry (CII), India.
View/Download
The Empathy Economy - Business Week
Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.
View/Download
Business Week Asia Leadership Forum, Bangkok
Thanks to Bhavna Shivpuri.
View/Download
The Future of Marketing
Interview in Businessworld, India, on The Future of Marketing.
Reaction by S. Sivakumar, ITC.
View/Download
Baptie Marketing Focus North America, La Jolla
Gave a keynote presentation at the Baptie 5th Annual Marketing Focus North America event.
Received the Best Speaker Award.
View/Download
Business Week CEO Insights Forum, Chongqing, China
Keynote at the Business Week CEO Insights Forum, Chongqing, China, organized by DNM Strategies.
Thanks to Bhavna Shivpuri.
View/Download
GE Beyond Thought Leadership Event, USA
View/Download
University of Michigan Health System
Gave talk in the “Leadership At All Levels” Brown Bag at the Univ. of Michigan Hospital, Ann Arbor.
View/Download
Balanced Scorecard Summit, Mexico
Gave a talk at the Balanced Scorecard Summit on “Innovation: A New Paradigm of Value Creation”.
View/Download
Evanta CIO Executive Summit
Gave a dinner keynote address at the Evanta CIO Executive Summit in New Jersey on December 6th, 2006 and a joint talk with Jim Noble, CIO Kraft Foods on December 7th.
View/Download
Aditya Birla Group
Engaged with Senior Managers at the Aditya Birla Group.
Organized by Raju Mistry and Anupama Mohan at the Gyanodaya Learning Center.
View/Download
BusinessWeek Leadership Forum - DNM Strategies, Dubai
Keynote on The Power of Us: Co-Creating Unique Value With Customers at the Business Week Leadership Forum at Madinat Jumeirah Hotel, organized by DNM Strategies.
Thanks to Bhavna Shivpuri.
View/Download
Science of Design, Kyoto
Gave a talk on “Design and the Future of Value Creation” and participated in the Hayashihara Forum sponsored conference on “Science of Design”.
View/Download
Palladium Strategy Innovation, Tokyo
Gave a talk and participated in a discussion on Strategy Innovation at the Palladium Strategy Innovation Summit in Tokyo.
View/Download
Infosys CIO Forum, Japan
Gave a keynote on “The Future of Value Creation” at an Infosys Forum for CIOs in Kyoto, Japan.
Thanks to N. R. Narayana Murthy.
View/Download
Marketing Science Institute Trustees Meeting, Arizona
Gave an invited talk at the MSI Trustees Meeting at the JW Marriott Desert Ridge Hotel in Phoenix, Arizona.
Organized by Russ Winer.
View/Download
Infosys Management Council, India
Engaged with Infosys Management Council in Bangalore, India.
Organized by Sanjay Purohit.
Thanks to N. R. Narayana Murthy.
View/Download
European Innovation Movement Symposium, Madrid
Engaged with Palladium South Med at the European Innovation Movement Symposium.
Organized by Sofia Medem.
View/Download
Sabanci Group, Turkey
Engaged with Sabanci Group through Palladium South Med.
Organized by Esteban Gomez and Sofia Medem.
View/Download
SAP CEO Forum, Frankfurt, Germany
Led a Workgroup on Co-Creation with Customers.
Tim Brown, CEO, IDEO; DIane Hessan, CEO, Communispace; Jorgen Knudstorp, CEO LEGO, and Thomas Stewart, Editor-in-Chief, HBR were discussants.
Deloitte, Paris
Keynote on Co-Creation. Thanks to Francis Gouillart and the Experience Co-Creation Partnership, as well as Isabelle Steinmann at Predica, Credit Agricole.
Strategy & Innovation Summit, Bogota
Gave a keynote and engaged in discussions at a Tantum-Symnetics sponsored event on “Co-Creation” in Bogota, Colombia.
View/Download
HSM ExpoManagement Mexico City, Mexico
Gave a Keynote on Co-Creating the Future at the HSM ExpoManagement Summit in Mexico City, Mexico.
View/Download
HSM ExpoManagement Sao Paulo, Brazil - Drucker Centennial
Gave a Keynote on Co-Creating the Future at the HSM ExpoManagement Summit in Sao Paulo, Brazil.
View/Download
Co-Creating a Co-Creative Enterprise
Interview-based article on Mahindra’s Co-Creative Transformation in Developing Leaders: Executive Education in Practice.
View/Download
La Poste Transformation
On the ongoing transformation of La Poste Retail post offices in France -- the transformation of La Poste Retail was enabled by The Experience Co-Creation Partnership.
View/Download
Gestao, Jornal do Comercio, Porto Alegre, Brazil
Coverage in the the Porto Alegre newspaper.
Thanks to André Ribeiro Coutinho at Symnetics.
View/Download
PGQP, Brazil
Gave a keynote at the PGQP 11º Congresso Internacional da Gestão, Porto Alegre.
Thanks to Andre Coutinho and Rogerio Caiuby.
View/Download
HMV, Porto Alegre, Brazil
Engaged with Dr. João Polanczyk , CEO, Hospital Moinhos de Vento, senior management, doctors, nurses, and other stakeholders in the HMV health care system.
View/Download
YEO (Young Entrepreneurs Organization), India
Engaged with Young Entrepreneurs on the Power of Co-Creation in Kolkata, India.
Thanks to Ritesh Bawri and Sanjay Mirchandani.
View/Download
Young Indians
Engaged with Young Indians on the Power of Co-Creation in Kolkata, India.
Thanks to Ritesh Bawri and Sanjay Mirchandani.
View/Download
Harvard Business School and Ross School and Wharton Alumni of Washington DC
Gave a breakfast series talk to Harvard and Wharton alumni through the Harvard Business School Alumni Club of Washington DC, organized by PRTM.
Thanks to Doug Billings and Jeff Gruen for organizing this event.
View/Download
Launch of The Power of Co-Creation book in India
Launch of the book “The Power of Co-Creation” in Delhi, India by Narayana Murthy.
Coverage in CNBC-TV18.
Thanks to M. S. Krishnan.
View/Download
Soft Launch of The Power of Co-Creation in Chennai, India
Soft launch of the book “The Power of Co-Creation” in Chennai, India by Lakshmi Narayanan, Cognizant and Preetha Reddy, Apollo Hospitals.
A very special thanks to Gopal Srinivasan for organizing and supporting this event.
View/Download
McKinsey, Washington DC
Gave a talk at McKinsey in Washington DC, organized by the Ross alumni club.
Thanks to Sean Mulligan and John Copeland at Ross, and to Ross alumni for their participation.
View/Download
Future Sights
Engaged with CEOs and senior leaders at Future Sights, Bangalore on Co-Creating India 2030.
Thanks to Bhupendra Sharma.
Together We Create Value -- Book Review of The Power of Co-Creation by Lakshmi Narayanan, CEO Cognizant
Outlook Business Book Review of The Power of Co-Creation by Lakshmi Narayanan, Vice Chairman, Cognizant.
LEGO, Billund, Denmark
Engaged with Jørgen Vig Knudstorp, CEO, LEGO and the top management team at their internal LEGO Innovation Summit.
Special thanks to Per Hjuler.
View/Download
Lease Plan Amsterdam
Engaged with Lease Plan through The Co-Creation Academy.
Thanks to Albert Boswijk and Chris Parker.
CEO Forum, Sydney, Australia
Engaged with over 90 CEOs through the CEO Institute, Sydney, Australia.
Thanks to Palladium and Deloitte.
Palladium Innovation Forum, Sydney, Australia
Co-Creative Enterprises: Mastering the New Rules in Business Innovation.
Thanks to Matt Tice for organizing it.
Thanks also to Magdalena Toth, Silivia Azar, Mathieu Liminana, Susan Officer, and the rest of the team.
Palladium Innovation Forum, Auckland, New Zealand
Thanks to Matt Tice for organizing it.
Thanks to Magdalena Toth, Silivia Azar, Mathieu Liminana, Susan Officer, and the rest of the team.
View/Download
Mahindra Rise thru Co-Creation
Mahindra Rise thru Co-Creation Workshop in Igatpuri.
About 350 people attended -- in two batches involving Mahindra suppliers, dealers, and employees. Naveen Chopra spearheaded this from the Mahindra side and it was inaugurated by Allen Sequeira. 
Many thanks to Naveen and his extended team (see photos) for all their efforts, and Allen for his support.
View/Download
Axis Bank, India
Gave a talk and engaged with Axis Bank, Mumbai.
Thanks to Hari Athawale for organizing it.
View/Download
PDMA Social Product Development and Co-Creation
Gave a keynote on Co-Creation of Value.
A unique aspect of this conference was that it was co-hosted by Local Motors at their Phoenix, Arizona micro-factory where I got to engage with Jay Rogers, CEO of Local Motors.
HSM Brazil - Co-Creating the Future with a Homage to the late C. K. Prahalad
Keynote at the HSM Forum, Sao Paulo, Brazil, with a special homage to the late C. K. Prahalad.
Special thanks to Jose Salibi, HSM.
Thanks to Mathias Mangels, Andre Coutinho, Fanny Schwartz, and the rest of the Symnetics and Tantum teams.
Open Innovation 2.0, Dublin
Gave a keynote at the Open Innovation 2.0 Summit on Embracing Co-Creation in Open Innovation.
Thanks to Martin Curley and Bror Salmelin.
Special thanks to Richard Straub.
View/Download
Global Drucker Forum 2013
Participation in the 5th Global Peter Drucker Forum, Vienna, on Managing Complexity.
Special thanks to Richard Straub.
Palladium Global Strategy Execution Summit
Keynote on Embracing Co-Creation for Innovation and Value Creation, at the Palladium 2013 Global Summit: Executing Strategy in a Changing World, in Boston.
Thanks to Diana Bolick.
Special thanks to Matt Tice.
Thanks also to Adam Zawel.
Palladium Webinar
Webinar preceding the Palladium 2013 Global Summit: Executing Strategy in a Changing World.
Thanks to Jackie Albrecht, Diana Bolick, and Lenny Sanchez.
Special thanks to Matt Tice for the introduction and moderation.
View/Download
Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises
Gave a talk in the POS Links Seminar Series on Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises.
Mahindra Rise thru Co-Creation
Participated in an internal event exposing and engaging over a thousand people in the Mahindra enterprise ecosystem to the ongoing transformational journey of “Rise thru Co-Creation”.
Thanks to Naveen Chopra and the whole extended team for organizing this big event.
View/Download
Embracing Co-Creation in Public Innovation and Value Creation at the CONGEP Annual Congress in Brasilia
Keynote on Embracing Co-Creation in Public Innovation and Value Creation at the SBGC CONGEP Annual Congress in Brasilia, Brazil.
Thanks to Andre Coutinho.
View/Download
Co-Creation and Strategic Risk Management
Conversation on Co-Creation and Strategic Risk Management with Mark Frigo, Director of the Center for Strategy, Execution and Valuation and Director of the Strategic Risk Management Lab in the Kellstadt Graduate School of Business at DePaul University in Chicago. He is Ledger & Quill Alumni Foundation Distinguished Professor of Strategy and Leadership at DePaul.
Thanks to Richard Salisbury, video producer.
View/Download
CIO Talk Radio: CIO vs CMO
Host: Sanjog Aul
What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet in increasing numbers of businesses, the adoption of this next wave of thinking is being pushed by the Marketing department, not IT. CIOs have a seat at the table, but have they been able to demonstrate the value of these technologies in the way that CMOs have? On the other hand, Marketing has been driving the ideas, but don’t they need IT’s support to fully deliver what they promise? Who then is winning the race in value creation? Is this even a race?
View/Download
GuruSpeak 2011 - IIMC 50th Anniversary
Keynote speaker at GuruSpeak 2011 and the 50th anniversary of IIMC in Kolkata and Mumbai.
Thanks to Anirban Datta for organizing it.
View/Download
Co-Creation and Innovation - Bogota, Colombia
Gave a talk and conducted a Tantum workshop on Co-Creation and Innovation in Bogota, Colombia.
Embracing Co-Creation for Strategic Innovation - IMD-Tantum, Switzerland
Conducted a Tantum Workshop at IMD, Lausanne, Switzerland.
Thanks to Bill Fischer (and Mathias Mangels and Alexandre Grutman).
Ross Technology and Business Innovation Forum
Gave a keynote at the Ross Technology and Business Innovation Forum.
Thanks to M. S. Krishnan.
Special Thanks to Dennis Severance.
InnovationsKongress: The Art of Innovation, Carinthia, Austria
Participation in the InnovationsKongress, Carinthia, on The Art of Innovation.
Special thanks to Martin Maitz.
Creating a Culture of Co-Creation - Ross ITC Workshop
Engaged with senior management of all ITC businesses on Building a Culture of Co-creation.
View/Download
U-Sentric Human-centered Design Summit, Leuven, Belgium
Keynote on Taking Design Thinking to the Next Level at the U-Sentric Human-centered Design Summit, Leuven, Belgium.
Thanks to Annita Beysen, CEO U-Sentric.
India Philanthropic Initiative 2017 - Co-Creation in Societal Development
Video blurb at the India Philanthropic Initiative.
Thanks to Sanjay Purohit.
