USA
The Co-Creation Paradigm book release - Stanford University Press
Read the Preface
Synopsis from Publisher:
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.
Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Venkat Ramaswamy and Kerimcan Ozcan. 2014. The Co-Creation Paradigm.
Redwood City: Stanford University Press.
Visit the curated Wiki on Co-Creation Theory & Practice to dive deeper into The Co-Creation Paradigm. [Forthcoming in Spring 2014]
Visit Kerimcan Ozcan’s website.Palladium Global Strategy Execution Summit
Keynote on Embracing Co-Creation for Innovation and Value Creation, at the Palladium 2013 Global Summit: Executing Strategy in a Changing World, in Boston.
Thanks to Diana Bolick.
Special thanks to Matt Tice.
Thanks also to Adam Zawel.
Co-Creation and Strategic Risk Management
Conversation on Co-Creation and Strategic Risk Management with Mark Frigo, Director of the Center for Strategy, Execution and Valuation and Director of the Strategic Risk Management Lab in the Kellstadt Graduate School of Business at DePaul University in Chicago. He is Ledger & Quill Alumni Foundation Distinguished Professor of Strategy and Leadership at DePaul.
Thanks to Richard Salisbury, video producer.
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Palladium Webinar
Webinar preceding the Palladium 2013 Global Summit: Executing Strategy in a Changing World.
Thanks to Jackie Albrecht, Diana Bolick, and Lenny Sanchez.
Special thanks to Matt Tice for the introduction and moderation.
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Ross Technology and Business Innovation Forum
Gave a keynote at the Ross Technology and Business Innovation Forum.
Thanks to M. S. Krishnan.
Special Thanks to Dennis Severance.
CIO Talk Radio: CIO vs CMO
Host: Sanjog Aul
What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet in increasing numbers of businesses, the adoption of this next wave of thinking is being pushed by the Marketing department, not IT. CIOs have a seat at the table, but have they been able to demonstrate the value of these technologies in the way that CMOs have? On the other hand, Marketing has been driving the ideas, but don’t they need IT’s support to fully deliver what they promise? Who then is winning the race in value creation? Is this even a race?
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Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises
Gave a talk in the POS Links Seminar Series on Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises.
Co-Creating a Co-Creative Enterprise
Interview-based article on Mahindra’s Co-Creative Transformation in Developing Leaders: Executive Education in Practice.
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A Theory of Co-Creation
Presented to faculty and doctoral students on “A Theory of Co-Creation” at the Ross School of Business.
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Innovation through Co-Creation
Keynote speaker at Wharton Innovation through Co-Creation Conference.
Thanks to Harbir Singh, George Day and the Mack Center.
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Ross Alumni Re-Union
Engaged with alumni at the Ross Alumni Re-Union 2011.
Thanks to Cheri Alexander and Melanie Barnett.
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Elkhart-Memorial Board Forum
Keynote session at the internal Elkhart-Memorial Board Forum, following the merger of Elkhart General Hospital and Memorial Hospital & Health System, into the Beacon Health System.
Thanks to Diane Stover.
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Infosys Connect, Las Vegas
Gave a keynote speech at Infosys Connect, Las Vegas, on the future of IT and Co-Creation.
PDMA Social Product Development and Co-Creation
Gave a keynote on Co-Creation of Value.
A unique aspect of this conference was that it was co-hosted by Local Motors at their Phoenix, Arizona micro-factory where I got to engage with Jay Rogers, CEO of Local Motors.
Harvard Business School and Ross School and Wharton Alumni of Washington DC
Gave a breakfast series talk to Harvard and Wharton alumni through the Harvard Business School Alumni Club of Washington DC, organized by PRTM.
Thanks to Doug Billings and Jeff Gruen for organizing this event.
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McKinsey, Washington DC
Gave a talk at McKinsey in Washington DC, organized by the Ross alumni club.
Thanks to Sean Mulligan and John Copeland at Ross, and to Ross alumni for their participation.
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The Power of Co-Creation book release - Simon & Schuster Free Press
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Robert Morris - Amazon Review
Review of The Power of Co-Creation.
Notwithstanding a kind positive review, I particularly like his apt quote of Lao-Tzu's Tao Te Ching
"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."
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PRTM, Half Moon Bay - Hi-Tech Sector
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Ross India Business Conference
Talk and “soft launch” of the Power of Co-Creation book at the Ross India Business Conference, Ann Arbor, Michigan.
Infosys, Chicago
Gave a keynote and engaged with clients of Infosys in Chicago, on “Customer Engagement and Co-Creation”.
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GE Beyond Thought Leadership Event, USA
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MSI Innovation and Co-Creation
Gave a keynote on Innovation and Co-Creation of Value at the MSI Innovation and Co-Creation Conference.
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Society of Information Management, Atlanta
Workshop organized by Society of Information Management, Advanced Practices Council (APC) with member CIOs, to explore new opportunities in using IT to enable innovation and value creation.
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Infosys Workshop, Fremont, California
Engaged with Infosys and its Innovation consulting practice on.
Organized by Subu Goparaju, SETLabs.
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Marketing Science Institute Trustees Meeting, Arizona
Gave an invited talk at the MSI Trustees Meeting at the JW Marriott Desert Ridge Hotel in Phoenix, Arizona.
Organized by Russ Winer.
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Payne Forward Thinking Symposium, Arizona
Gave an invited talk at the University of Arizona, Eller College of Management, at the Lisle and Roslyn Payne Forward Thinking Symposium. Theme of the event: Marketing in a Connected Customer Era: Social Interactions and Strategic Innovations.
Organized by Robert F. Lusch.
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Infosys Hi-Tech Leaders of Change Forum, San Jose
Engaged with Infosys and its clients in the High Tech and Discrete Manufacturing Sector.
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Evanta CIO Executive Summit
Gave a dinner keynote address at the Evanta CIO Executive Summit in New Jersey on December 6th, 2006 and a joint talk with Jim Noble, CIO Kraft Foods on December 7th.
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Balanced Scorecard Summit, San Diego
Organized by Rob Howie.View/Download
Advertising Research Foundation, New York
Keynote at the ARF Executive Series, “Advertising: What’s Next?”.
Organized by Joe Plummer.
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Power Meetings - Healthcare, Chicago
Gave a keynote at the Power Meetings Conference on Healthcare, in Chicago.
Organized by Dave Ellis, President, Lincoln Healthcare Events.
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Nordstrom
Workshop organized at Nordstrom, Seattle, by Infosys to explore new opportunities in using IT to enable innovation and value creation.
Organized by Subu Goparaju, Director of SETLabs, Infosys.
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University of Michigan Health System
Gave talk in the “Leadership At All Levels” Brown Bag at the Univ. of Michigan Hospital, Ann Arbor.
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Duke CE
Talk at the Duke Corporate Education center on co-creation and learning.
Organized by Blair Sheppard.
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GE Healthcare Technologies, OIC, USA
Hosted by Ron Bendersky.
Thanks to Rob for his enthusiastic and passionate efforts.
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Honeywell
Engaged in a session with Rhonda Germany, VP Strategy and Business Development, James O’Hern, Director Leadership Development, and Mark Sullivan, Director Corporate Learning.
Organized by Brian Love, Executive Education, University of Michigan Business School.
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BASF
Organized by Brian Love, Executive Education, University of Michigan Business School.
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Baptie Marketing Focus North America, La Jolla
Gave a keynote presentation at the Baptie 5th Annual Marketing Focus North America event.
Received the Best Speaker Award.
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Pitney Bowes
Presentation at a Pitney Bowes internal strategy meet in New York, involving Doug Neal from CSC Research & Advisory.
Organized by Kirt Mead, MAC Partnership.
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NRI, Tokyo
Engaged with senior consultants at NRI Japan, and presented at a NRI client forum organized Katsutoshi Murakami.
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The Empathy Economy - Business Week
Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.
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The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004
BusinessWeek
Top 10 Book of 2004
To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.
Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.
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Best Books 2004 - Strategy+Business
Best Business Books 2004
Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.
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Francis Gouillart
Engaged with Francis Gouillart and the MAC Partnership group, Boston.
Start of a partnership that evolved into co-founding the Experience Co-Creation Partnership, in Concord, Massachussetts, and co-authoring the book, The Power of Co-Creation.
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HP Research Labs, Digital Imaging, Palo Alto
Hosted by Neerja Raman.
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HP Research Labs
Hosted by Anand Tawker.
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The Future of Competition
Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
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Why 'Bottom Up' Is On Its Way Up
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Customer as CEO
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The Customer Economy
Based on the article Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.
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Regarding Customers as Business Collaborators
Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).
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