BusinessWeek
BusinessWeek Leadership Forum - DNM Strategies, Dubai
Keynote on The Power of Us: Co-Creating Unique Value With Customers at the Business Week Leadership Forum at Madinat Jumeirah Hotel, organized by DNM Strategies.
Thanks to Bhavna Shivpuri.
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Business Week CEO Insights Forum, Chongqing, China
Keynote at the Business Week CEO Insights Forum, Chongqing, China, organized by DNM Strategies.
Thanks to Bhavna Shivpuri.
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Business Week Asia Leadership Forum, Bangkok
Thanks to Bhavna Shivpuri.
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The Empathy Economy - Business Week
Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.
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The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004
BusinessWeek
Top 10 Book of 2004
To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.
Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.
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