Co-Creating the Future

Life-Experience Value Co-Creation
2004
Events-News | 2005 | 2003

The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004

BusinessWeek | USA
BW collage top 10 2004
BusinessWeek

Top 10 Book of 2004


To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.

Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.

bw



View/Download

Tags: , , ,

Best Books 2004 - Strategy+Business

Strategy+Business | USA
Pasted Graphic 3

Best Business Books 2004


Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.

View/Download

Tags: , , ,

CNBC Forum, India

India | CNBC
cnbc_india

Gave a talk and participated in an Executive Forum hosted by CNBC, together with C. K. Prahalad.




View/Download

Tags: , , ,

Francis Gouillart

MAC Partnership | USA | Experience Co-Creation Partnership
francispic150_face0

Engaged with Francis Gouillart and the MAC Partnership group, Boston.
Start of a partnership that evolved into co-founding the Experience Co-Creation Partnership, in Concord, Massachussetts, and co-authoring the book, The Power of Co-Creation.


macpeccp



View/Download

Tags: , ,

Competition in the Network Age

Hindu | India
hindux
Coverage of the Future of Competition book in The Hindu newspaper, India.


View/Download

Tags: , ,

Philips, India

Philips | India
philips

Gave a talk at Philips, India.

Hosted by CEO Ramachandran.
ramachandran





View/Download

Tags: , ,

HP Research Labs, Digital Imaging, Palo Alto

HP | USA
hp_2
Gave a talk at HP Research Labs, Palo Alto, to the Digital Imaging group.

Hosted by Neerja Raman.
neerja






View/Download

Tags: , ,

HP Research Labs

HP | USA
hplabs
Gave a talk at HP Research Labs, Palo Alto to the Emerging Markets group.

Hosted by Anand Tawker.





View/Download

Tags: , ,

Infotech, India

Infotech | India
infotech
Gave a talk at Infotech, Hyderabad on Technology and Experience Innovation.

Hosted by Chairman Mohan Reddy.
mohan_reddy





View/Download

Tags: , ,

ICFAI Center for Management Research

ICFAI | India
icfai
Gave a talk at ICFAI Center for Management Research, India, and engaged with ICFAI casewriters.


View/Download

Tags: , ,

Netting Customers

Financial Express | India

fe_logo
Coverage of Future of Competition book in Financial Express India.


View/Download

Tags: , ,

Klandt Wordt Producent - FEM Business, Netherlands

FEM Business | Netherlands
FEM_Business

Article on Co-Creating Value with Customers.


View/Download

Tags: , , ,

CNBC TV Series on the Future of Competition

India | CNBC



Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
2010-03-07@22.27.54 copy


Thanks to Subha Chatterjee.shapeimage_7

Buy Video set

View/Download

Tags: , , ,

European Centre for Experience Economy

Experience Economy | Netherlands
european_ee_boswijk
Presentation at the European Centre for Experience Economy, Netherlands.


Organized by Albert Boswijk.
42953581_def_p







View/Download

Tags: , ,

HP Research Labs, Bangalore

HP | India
hp_logo Engagement at HP Research Labs, Bangalore.
Hosted by Dr. Ramani.dr_ramani

View/Download

Tags: , ,

e-Business Thought Leadership Forum

Babson | USA
ebusiness_babson
Keynote Presentation at the e-Business Thought Leadership Forum at Babson, Boston.







View/Download

Tags: , ,

The Power of Design - BusinessWeek

BusinessWeek | USA

powerofdesign2

Mention of The Future of Competition in the cover story, The Power of Design.
bnussbaum
businessWeek_cropped











View/Download

Tags: , ,

Research and Technology Management Review - The Future of Competition

Research and Technology Management | USA
Screen Shot 2016-11-05 at 6.53.29 PM


Review of The Future of Competition book.

View/Download

Tags: , ,

TVS Electronics, India

India | TVS
TVSe
Conducted a Customer Experience and Product Innovation Workshop.

Special thanks to Gopal Srinivasan, Founder and Director, TVS Electronics.
gs2







View/Download

Tags: , ,

NIIT: eAngelz CXO Breakfast, Singapore

NIIT | Singapore
NIIT-Tech
Gave a talk on Value Creation and the Future of IT.

Event organized by e-Angelz.

Hosted by Arvind Mehrotra and Rahul Patwardhan, NIIT Technologies.


View/Download

Tags: , , ,

The Future of Competition - How to put your customers to work

CIO Magazine | USA
hdr_logo_cio_133x72
Book Excerpt of The Future Of Competition in CIO Magazine.




View/Download

Tags: , ,

Co-Creation: The New Relationship between Customers and Companies

Globe and Mail | Canada
GlobeandMail

Review of the Future of Competition book in The Globe and Mail.


View/Download

Tags: , ,

Co-Create to stay ahead

BusinessWorld | India
newbwlogo
Coverage of the Future of Competition book in Businessworld.


View/Download

Tags: , ,

Smart Strategies: Putting Ideas to Work

Fast Company | USA
fc_v1_logo2

Mention of the Future of Competition book in Fast Company article.




View/Download

Tags: , ,

The Customer as Collaborator

Business Today | India
Screen shot 2010-07-25 at 12.25.54 AM
Synopsis of The Future of Competition book.

View/Download

Tags: , ,

Exclusive Interview with C. K. Prahalad and Venkatram Ramaswamy - Business Today

Business Today | India
Screen shot 2010-07-25 at 12.25.54 AM

Exclusive Interview on The Future of Competition.

View/Download

Tags: ,

Adding Customers to the Design Team

BusinessWeek | USA
"An important book, full of disruptive ideas."
 Steve Hamm, BusinessWeek.
Unknownshapeimage_5

View/Download

Tags: , ,

Consumer buylanes

Economic Times | India
econtimes



Adapted from The Future of Competition.


View/Download

Tags: ,

The Future of Competition

Harvard Business Press | Amazon | USA
FOCbookimage
Prahalad, C. K., and Venkat Ramaswamy. 2004. The Future of Competition: Co-Creating Unique Value with Customers. Boston: Harvard Business School Press.

hbspress

Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
ck_focvr_foc pix







View/Download

Tags: ,

Business Today, India

Business Today | India
ckvrbt

Engaged with Business Today editors and journalists on “The Future of Competition”, together with C. K. Prahalad.

Screen shot 2010-07-25 at 12.25.54 AM



View/Download

Tags: ,

A "how-else-to-think" guide

Business Line | India
business_line
The Future of Competition: A “how-else-to-think” guide.

Book review by S. Ramchander.




View/Download

Tags: ,

Why 'Bottom Up' Is On Its Way Up

Fortune | USA
Pasted Graphic 1
Screen Shot 2013-06-29 at 6.53.26 PM
In an excellent new book, The Future of Competition: Co-Creating Unique Value with Customers, authors C.K. Prahalad and Venkat Ramaswamy describe the consumer's new role: "from isolated to connected, from unaware to informed, from passive to active." In the bottom-up economy, presuming you know what the customer wants is the ultimate error. Prahalad and Ramaswamy instead call for "co-creation of value": The successful products and services from now on will be those developed jointly -- company and customer working hand in hand.

View/Download

Tags: , ,