2004
The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004

BusinessWeek
Top 10 Book of 2004
To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.
Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.

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Best Books 2004 - Strategy+Business

Best Business Books 2004
Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.
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CNBC Forum, India

Gave a talk and participated in an Executive Forum hosted by CNBC, together with C. K. Prahalad.
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Francis Gouillart

Engaged with Francis Gouillart and the MAC Partnership group, Boston.
Start of a partnership that evolved into co-founding the Experience Co-Creation Partnership, in Concord, Massachussetts, and co-authoring the book, The Power of Co-Creation.


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HP Research Labs, Digital Imaging, Palo Alto

Hosted by Neerja Raman.

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HP Research Labs

Hosted by Anand Tawker.
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Infotech, India

Hosted by Chairman Mohan Reddy.

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ICFAI Center for Management Research

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CNBC TV Series on the Future of Competition
Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
Thanks to Subha Chatterjee.
Buy Video set
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European Centre for Experience Economy

Organized by Albert Boswijk.

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TVS Electronics, India

Special thanks to Gopal Srinivasan, Founder and Director, TVS Electronics.

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NIIT: eAngelz CXO Breakfast, Singapore

Event organized by e-Angelz.
Hosted by Arvind Mehrotra and Rahul Patwardhan, NIIT Technologies.
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The Future of Competition


Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).


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Business Today, India

Engaged with Business Today editors and journalists on “The Future of Competition”, together with C. K. Prahalad.

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Why 'Bottom Up' Is On Its Way Up
In an excellent new book, The Future of Competition: Co-Creating Unique Value with Customers, authors C.K. Prahalad and Venkat Ramaswamy describe the consumer's new role: "from isolated to connected, from unaware to informed, from passive to active." In the bottom-up economy, presuming you know what the customer wants is the ultimate error. Prahalad and Ramaswamy instead call for "co-creation of value": The successful products and services from now on will be those developed jointly -- company and customer working hand in hand.
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