media
CNBC Forum, India
Gave a talk and participated in an Executive Forum hosted by CNBC, together with C. K. Prahalad.
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The Customer Economy
Based on the article Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.
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Customer as CEO
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The Future of Competition
Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
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CNBC TV Series on the Future of Competition
Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
Thanks to Subha Chatterjee.
Buy Video set
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Regarding Customers as Business Collaborators
Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).
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Best Books 2004 - Strategy+Business
Best Business Books 2004
Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.
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The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004
BusinessWeek
Top 10 Book of 2004
To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.
Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.
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Why 'Bottom Up' Is On Its Way Up
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Business Today, India
Engaged with Business Today editors and journalists on “The Future of Competition”, together with C. K. Prahalad.
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Brand Summit, Chennai, India
Gave a talk on Co-Creating Brands with Consumers at the Brand Summit, Chennai.
Event organized by Confederation for Indian Industry (CII), India.
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The Empathy Economy - Business Week
Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.
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The Future of Marketing
Interview in Businessworld, India, on The Future of Marketing.
Reaction by S. Sivakumar, ITC.
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Co-Creating a Co-Creative Enterprise
Interview-based article on Mahindra’s Co-Creative Transformation in Developing Leaders: Executive Education in Practice.
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La Poste Transformation
On the ongoing transformation of La Poste Retail post offices in France -- the transformation of La Poste Retail was enabled by The Experience Co-Creation Partnership.
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Gestao, Jornal do Comercio, Porto Alegre, Brazil
Coverage in the the Porto Alegre newspaper.
Thanks to André Ribeiro Coutinho at Symnetics.
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Robert Morris - Amazon Review
Review of The Power of Co-Creation.
Notwithstanding a kind positive review, I particularly like his apt quote of Lao-Tzu's Tao Te Ching
"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."
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The Power of Co-Creation book release - Simon & Schuster Free Press
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Launch of The Power of Co-Creation book in India
Launch of the book “The Power of Co-Creation” in Delhi, India by Narayana Murthy.
Coverage in CNBC-TV18.
Thanks to M. S. Krishnan.
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Together We Create Value -- Book Review of The Power of Co-Creation by Lakshmi Narayanan, CEO Cognizant
Outlook Business Book Review of The Power of Co-Creation by Lakshmi Narayanan, Vice Chairman, Cognizant.
Launch of Co-Creation Academy, Amsterdam
Launch of Co-Creation Academy by Albert Boswijk in Amsterdam.
Thanks to Albert for an Experience Innovation tour of Amsterdam.
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CIO Talk Radio: CIO vs CMO
Host: Sanjog Aul
What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet in increasing numbers of businesses, the adoption of this next wave of thinking is being pushed by the Marketing department, not IT. CIOs have a seat at the table, but have they been able to demonstrate the value of these technologies in the way that CMOs have? On the other hand, Marketing has been driving the ideas, but don’t they need IT’s support to fully deliver what they promise? Who then is winning the race in value creation? Is this even a race?
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The Co-Creation Paradigm book release - Stanford University Press
Read the Preface
Synopsis from Publisher:
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.
Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Venkat Ramaswamy and Kerimcan Ozcan. 2014. The Co-Creation Paradigm.
Redwood City: Stanford University Press.
Visit the curated Wiki on Co-Creation Theory & Practice to dive deeper into The Co-Creation Paradigm. [Forthcoming in Spring 2014]
Visit Kerimcan Ozcan’s website.
