academic
Complexity Science Group, Business School Sao Paulo, Brazil
Gave a talk and engaged with Faculty and Students at the Complexity Science Group, Business School São Paulo.
Thanks to André Coutinho.
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Payne Forward Thinking Symposium, Arizona
Gave an invited talk at the University of Arizona, Eller College of Management, at the Lisle and Roslyn Payne Forward Thinking Symposium. Theme of the event: Marketing in a Connected Customer Era: Social Interactions and Strategic Innovations.
Organized by Robert F. Lusch.
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Marketing Science Institute Trustees Meeting, Arizona
Gave an invited talk at the MSI Trustees Meeting at the JW Marriott Desert Ridge Hotel in Phoenix, Arizona.
Organized by Russ Winer.
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MSI Innovation and Co-Creation
Gave a keynote on Innovation and Co-Creation of Value at the MSI Innovation and Co-Creation Conference.
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Launch of Co-Creation Academy, Amsterdam
Launch of Co-Creation Academy by Albert Boswijk in Amsterdam.
Thanks to Albert for an Experience Innovation tour of Amsterdam.
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Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises
Gave a talk in the POS Links Seminar Series on Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises.
A Theory of Co-Creation
Presented to faculty and doctoral students on “A Theory of Co-Creation” at the Ross School of Business.
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The Co-Creation Paradigm book release - Stanford University Press
Read the Preface
Synopsis from Publisher:
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.
Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Venkat Ramaswamy and Kerimcan Ozcan. 2014. The Co-Creation Paradigm.
Redwood City: Stanford University Press.
Visit the curated Wiki on Co-Creation Theory & Practice to dive deeper into The Co-Creation Paradigm. [Forthcoming in Spring 2014]
Visit Kerimcan Ozcan’s website.
