Co-Creation

Beyond Journey Mapping to Customer Co-Creation

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Article by Joe Wheeler, Service Profit Chain Institute.


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Perfecting the Customer Experience - CEO Daily

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Article in CEO Daily by Jon Wheeler.


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CX-VCC Clarion Group with Flamingo

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Engagement with the Clarion group and Catroina Wallace at the CX-VCC Forum.


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Ross Faculty Earn Top Honors

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Co-Creating Positive Business

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Conducted a workshop at the Ross Positive Business Conference.


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Clarion and Catroina - NYC

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Engagement with the Clarion group and Catroina Wallace in NYC.


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Co-creation — Why It's the Next Internet Revolution - Leading Edge Forum

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Featured research with the Leading Edge Forum.


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Co-Creation - A New Way to Think About Business and Society

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Ross School Interview.


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Technologies pushes companies to work for us -- Co-Creation as a Next Idea - NPR

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Interview in MI NPR.


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Clarion Call - Value Co-Creation

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Engagement with the Clarion group.


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Clarion Executive Co-Creation Community VCC 2.0 WebEx

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Co-Creating Positive Business

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Conducted a workshop at the Ross Positive Business Conference.


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Leading Edge Forum - Washington DC - Building Your Firm from the Outside-In

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Gave a keynote speech on Co-Creating Value With Your Customers and Stakeholders.


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Leading Edge Forum - Video Series

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Clarion Executive Co-Creation Community VCC 2.0 WebEx

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Value Co-Creation Forum - Clarion Group

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2014-04 Clarion Value Co-Creation Forum - Photos


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The Co-Creation Paradigm book release - Stanford University Press

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Read the Preface

Synopsis from Publisher:

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.

Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action,
The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

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Venkat Ramaswamy and
Kerimcan Ozcan. 2014. The Co-Creation Paradigm.
Redwood City: Stanford University Press.

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Visit the curated Wiki on Co-Creation Theory & Practice to dive deeper into The Co-Creation Paradigm. [Forthcoming in Spring 2014]


vrcroppedkerimcan3 Visit Kerimcan Ozcan’s website.

Palladium Global Strategy Execution Summit

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Keynote on Embracing Co-Creation for Innovation and Value Creation, at the Palladium 2013 Global Summit: Executing Strategy in a Changing World, in Boston.Screen Shot 2013-10-09 at 8.30.07 PM

Thanks to Diana Bolick.

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Special thanks to Matt Tice.
Thanks also to Adam Zawel.

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Co-Creation and Strategic Risk Management



Conversation on Co-Creation and Strategic Risk Management with Mark Frigo, Director of the Center for Strategy, Execution and Valuation and Director of the Strategic Risk Management Lab in the Kellstadt Graduate School of Business at DePaul University in Chicago. He is Ledger & Quill Alumni Foundation Distinguished Professor of Strategy and Leadership at DePaul.

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Thanks to Richard Salisbury, video producer.



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Palladium Webinar



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Webinar preceding the Palladium 2013 Global Summit: Executing Strategy in a Changing World.

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Thanks to Jackie Albrecht, Diana Bolick, and Lenny Sanchez.

Special thanks to Matt Tice for the introduction and moderation.


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Ross Technology and Business Innovation Forum

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Gave a keynote at the Ross Technology and Business Innovation Forum.

Thanks to M. S. Krishnan.

Special Thanks to Dennis Severance.dennis_severance





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CIO Talk Radio: CIO vs CMO

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Host: Sanjog Aul

What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet in increasing numbers of businesses, the adoption of this next wave of thinking is being pushed by the Marketing department, not IT. CIOs have a seat at the table, but have they been able to demonstrate the value of these technologies in the way that CMOs have? On the other hand, Marketing has been driving the ideas, but don’t they need IT’s support to fully deliver what they promise? Who then is winning the race in value creation? Is this even a race?  


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Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises



Gave a talk in the POS Links Seminar Series on Bringing a Positive Lens to Business: Co-Creation Based View of Enterprises.
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Co-Creating a Co-Creative Enterprise

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Interview-based article on Mahindra’s Co-Creative Transformation in Developing Leaders: Executive Education in Practice.










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A Theory of Co-Creation

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Presented to faculty and doctoral students on “A Theory of Co-Creation” at the Ross School of Business. 


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Innovation through Co-Creation




Keynote speaker at Wharton Innovation through Co-Creation Conference.
Thanks to Harbir Singh, George Day and the Mack Center.

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Ross Alumni Pittsburgh

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Engaged with Ross alumni in Pittsburgh.
Thanks to Sean Mulligan.



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Ross Alumni Re-Union

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Engaged with alumni at the Ross Alumni Re-Union 2011.

Thanks to Cheri Alexander and Melanie Barnett.




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Elkhart-Memorial Board Forum

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Keynote session at the internal Elkhart-Memorial Board Forum, following the merger of Elkhart General Hospital and Memorial Hospital & Health System, into the Beacon Health System.

Thanks to Diane Stover.

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Infosys Connect, Las Vegas

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Gave a keynote speech at Infosys Connect, Las Vegas, on the future of IT and Co-Creation.

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PDMA Social Product Development and Co-Creation

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Gave a keynote on Co-Creation of Value.

A unique aspect of this conference was that it was co-hosted by Local Motors at their Phoenix, Arizona micro-factory where I got to engage with Jay Rogers, CEO of Local Motors.


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Harvard Business School and Ross School and Wharton Alumni of Washington DC

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Gave a breakfast series talk to Harvard and Wharton alumni through the Harvard Business School Alumni Club of Washington DC, organized by PRTM.


Thanks to Doug Billings and Jeff Gruen for organizing this event.






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PRTM Washington DC

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Engaged with PRTM and its invited clients in Washington DC.

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McKinsey, Washington DC

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Gave a talk at McKinsey in Washington DC, organized by the Ross alumni club.

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Thanks to Sean Mulligan and John Copeland at Ross, and to Ross alumni for their participation.

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VC Circle: Management Guru Venkatram Ramaswamy on Co-Creation, Startups & Tech

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Interview in VC Circle.


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Dresser After Dark - Talk Show Interview

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Interview.



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Human Resources iQ

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Podcast with Allan Hoving.




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Semeiotica - Evolutionary Design Ecology

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Blog on platforms for co-creation.



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CNBC

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On The Power of Co-Creation.








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Ross School-Executive Education ReUnion

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Keynote at the Ross School-Executive Education ReUnion.

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Q & A with Dr. Mark L. Frigo -- Strategic Finance

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Interview in Strategic Finance conducted by Dr. Mark L. Frigo.










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Tweet from Tom Peters on the book, The Power of Co-Creation

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Tweet from Tom Peters after reading the book.

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The Power of Co-Creation book - Simon & Schuster Free Press Video

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Simon & Schuster Free Press Video on The Power of Co-Creation.


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The Power of Co-Creation book release - Simon & Schuster Free Press

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Venkat Ramaswamy and Francis Gouillart. 2010. The Power of Co-Creation: Build It With Them to Boost Productivity, Growth, and Profits. New York: Simon & Schuster Free Press.
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Robert Morris - Amazon Review


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Review of The Power of Co-Creation.

Notwithstanding a kind positive review, I particularly like his apt quote of Lao-Tzu's Tao Te Ching

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."



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PRTM, Half Moon Bay - Hi-Tech Sector

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Engaged with clients of PRTM in the Hi-Tech sector at a luncheon event on the topic of Co-Creation and Building the Co-Creative Enterprise.




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How Enterprises Can Drive New Value Creation

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Interview by Mark Frigo.

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PRTM, New York

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Engaged with clients of PRTM in New York City.






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Coaching Tip: The Leadership Blog

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Coach John G. Agno on The Power of Co-Creation.









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Ross India Business Conference

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Talk and “soft launch” of the Power of Co-Creation book at the Ross India Business Conference, Ann Arbor, Michigan.

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Dividend Interview

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Interview in Dividend magazine,
Ross School of Business.
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SAMA Annual Conference

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Keynote at the SAMA 46th Annual Conference 2010.



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Infosys, Chicago

Gave a keynote and engaged with clients of Infosys in Chicago, on “Customer Engagement and Co-Creation”.

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SAMA, Florida

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Gave a talk at SAMA on “Co-Creation and Strategic Account Management”.








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GE Beyond Thought Leadership Event, USA



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Engaged with Robert Kulis, OIC small business customers, and business partners, as part of the GE Beyond initiative.
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Co-Creation Theory

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Article in Insight Magazine, Illinois CPA Society.

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MSI Innovation and Co-Creation


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Gave a keynote on Innovation and Co-Creation of Value at the MSI Innovation and Co-Creation Conference.
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Society of Information Management, Atlanta


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Workshop organized by Society of Information Management, Advanced Practices Council (APC) with member CIOs, to explore new opportunities in using IT to enable innovation and value creation.





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Infosys Workshop, Fremont, California

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Engaged with Infosys and its Innovation consulting practice on.
Organized by Subu Goparaju, SETLabs.





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Marketing Science Institute Trustees Meeting, Arizona


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Gave an invited talk at the MSI Trustees Meeting at the JW Marriott Desert Ridge Hotel in Phoenix, Arizona.

Organized by Russ Winer.
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Payne Forward Thinking Symposium, Arizona


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Gave an invited talk at the University of Arizona, Eller College of Management, at the Lisle and Roslyn Payne Forward Thinking Symposium. Theme of the event: Marketing in a Connected Customer Era: Social Interactions and Strategic Innovations.

Organized by Robert F. Lusch.


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Lockheed Martin Information Technologies Conference

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Gave a keynote speech at Lockheed Martin.

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Infosys Hi-Tech Leaders of Change Forum, San Jose

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Engaged with Infosys and its clients in the High Tech and Discrete Manufacturing Sector.




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Evanta CIO Executive Summit



Gave a dinner keynote address at the Evanta CIO Executive Summit in New Jersey on December 6th, 2006 and a joint talk with Jim Noble, CIO Kraft Foods on December 7th.

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Balanced Scorecard Summit, San Diego

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Gave a talk at the North American Balanced Scorecard Summit, San Diego.

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Advertising Research Foundation, New York


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Keynote at the ARF Executive Series, “Advertising: What’s Next?”.

Organized by Joe Plummer.
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Power Meetings - Healthcare, Chicago



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Gave a keynote at the Power Meetings Conference on Healthcare, in Chicago.

Organized by Dave Ellis, President, Lincoln Healthcare Events.





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Nordstrom

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Workshop organized at Nordstrom, Seattle, by Infosys to explore new opportunities in using IT to enable innovation and value creation.

Organized by Subu Goparaju, Director of SETLabs, Infosys.

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Maritz Strategy Offsite

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Gave a talk and engaged with the Maritz Strategy team.
Thanks to Jim Schneck.

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University of Michigan Health System

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Gave talk in the “Leadership At All Levels” Brown Bag at the Univ. of Michigan Hospital, Ann Arbor.







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Duke CE

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Talk at the Duke Corporate Education center on co-creation and learning.

Organized by Blair Sheppard.


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GE Healthcare Technologies, OIC, USA



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Engaged with Rob Kulis, General Manager, Outpatient Imaging Centers, GE Healthcare Technologies, and his team at the University of Michigan, Ann Arbor.

Hosted by Ron Bendersky.

Thanks to Rob for his enthusiastic and passionate efforts.



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Motorola Symposium, Schaumberg


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Presentation at the Motorola Symposium on The Future of Competition. 







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Honeywell


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Engaged in a session with Rhonda Germany, VP Strategy and Business Development, James O’Hern, Director Leadership Development, and Mark Sullivan, Director Corporate Learning.

Organized by Brian Love, Executive Education, University of Michigan Business School.



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BASF

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Engaged in an interactive session with Sundar Subramaniam, Corporate Learning and Development.

Organized by Brian Love, Executive Education, University of Michigan Business School.



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Baptie Marketing Focus North America, La Jolla

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Gave a keynote presentation at the Baptie 5th Annual Marketing Focus North America event.

Received the Best Speaker Award.







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Maersk

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Engaged in a session with Moller Maersk CEO Russ Bruner and his team.







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The Power of Us, BusinessWeek


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Mention of The Future of Competition in the cover story, The Power of Us.
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Pitney Bowes

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Presentation at a Pitney Bowes internal strategy meet in New York, involving Doug Neal from CSC Research & Advisory.

Organized by Kirt Mead, MAC Partnership.

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NRI, Tokyo

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Engaged with senior consultants at NRI Japan, and presented at a NRI client forum organized Katsutoshi Murakami.


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The Empathy Economy - Business Week

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Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.










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The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004

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Top 10 Book of 2004


To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.

Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.

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Best Books 2004 - Strategy+Business

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Best Business Books 2004


Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.

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Francis Gouillart

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Engaged with Francis Gouillart and the MAC Partnership group, Boston.
Start of a partnership that evolved into co-founding the Experience Co-Creation Partnership, in Concord, Massachussetts, and co-authoring the book,
The Power of Co-Creation.


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HP Research Labs, Digital Imaging, Palo Alto

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Gave a talk at HP Research Labs, Palo Alto, to the Digital Imaging group.

Hosted by Neerja Raman.
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HP Research Labs

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Gave a talk at HP Research Labs, Palo Alto to the Emerging Markets group.

Hosted by Anand Tawker.





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e-Business Thought Leadership Forum

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Keynote Presentation at the e-Business Thought Leadership Forum at Babson, Boston.







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The Power of Design - BusinessWeek


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Mention of The Future of Competition in the cover story, The Power of Design.
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Research and Technology Management Review - The Future of Competition

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Review of The Future of Competition book.

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The Future of Competition - How to put your customers to work

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Book Excerpt of The Future Of Competition in CIO Magazine.




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Smart Strategies: Putting Ideas to Work

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Mention of the Future of Competition book in Fast Company article.




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Adding Customers to the Design Team

"An important book, full of disruptive ideas."
Steve Hamm, BusinessWeek.
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The Future of Competition

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Prahalad, C. K., and Venkat Ramaswamy. 2004. The Future of Competition: Co-Creating Unique Value with Customers. Boston: Harvard Business School Press.

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Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
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Why 'Bottom Up' Is On Its Way Up

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In an excellent new book, The Future of Competition: Co-Creating Unique Value with Customers, authors C.K. Prahalad and Venkat Ramaswamy describe the consumer's new role: "from isolated to connected, from unaware to informed, from passive to active." In the bottom-up economy, presuming you know what the customer wants is the ultimate error. Prahalad and Ramaswamy instead call for "co-creation of value": The successful products and services from now on will be those developed jointly -- company and customer working hand in hand.

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Editor's Note: Customer, Partner, or Both?

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Coverage of Future of Competition book in Information Week 




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Expert Voices: C. K. Prahalad and Venkat Ramaswamy on CRM

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Interview in CIO Insight Magazine on the next practices of CRM.

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Customer as CEO

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The Future of Competition book featured in “Executive Summary” in World Briefing section.

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Dissertation Defense - Consumer-to-Consumer Interactions in a Networked Society - Kerimcan Ozcan


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Dissertation Defense of Kerimcan Ozcan.
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Consumer Centricity and Value Creation - An Experience Revolution

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Invited talk at Eli Lilly.


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The Customer Economy


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Roundtable at InformationWeek on the new role of the active consumer and the emergence of the customer economy.

Based on the article
Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.

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Regarding Customers as Business Collaborators

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Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).

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