Co-Creation

InformationWeek

Editor's Note: Customer, Partner, or Both?

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Coverage of Future of Competition book in Information Week 




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The Customer Economy


IW
Roundtable at InformationWeek on the new role of the active consumer and the emergence of the customer economy.

Based on the article
Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.

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