Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Nottingham Business School - Engaging Customers

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Gave a keynote on The Co-Creation Paradigm of Value Creation.

Thanks to Kim Cassidy.

Special thanks to Richard Straub.


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International Colloquium on Relationship Marketing

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Gave a talk on Co-Creation at ICRM.

Thanks to Kim Cassidy.

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100% Open

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Engaged with 100% Open, LEGO’s Erik Hansen, and David Richards at Orange Telecom.

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Thanks to David Simoes-Brown and Roland Harwood.

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Tesco, UK



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Engaged with Sir Terry Leahy and his senior management team.
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Organized by Eben Lenderking, MAC Partnership.
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Mere Mortals and Great Ideas

 
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Article in the Financial Times, UK.


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CSC, London

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Engaged with David Moschella at CSC Research Advisory and Services, and other technology and innovation research executives at the Leading Edge Forum.

Organized by Kirt Mead, MAC Partnership.

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WPP Group, London

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Engaged with senior management at WPP, London.

Organized by Eben Lenderking, MAC Partnership.


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Young & Rubicam, London

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Gave a talk to the Y&R group in London.

Organized by David Butter, MAC Partnership.

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Hill & Knowlton, London

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Engaged with senior management at Hill & Knowlton, London.

Organized by James Kelly, MAC Partnership.
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British Airways, London

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 Engaged with British Airways, e-Commerce group.

Organized by Eben Lenderking, MAC Partnership.


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Dunhill, London

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 Engaged with Dunhill Retail Stores.

Organized by Eben Lenderking, MAC Partnership.


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Lloyds TSB, London

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Engaged with Lloyds TSB.

Organized by James Kelly, MAC Partnership.
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The Future Means Getting Personal

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Review of The Future of Competition book in the Financial Times.









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