Co-Creation

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Venkat Ramaswamy on Co-Creation- Effective Executive

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Interview with Venkat Ramaswamy



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Competition in the Network Age

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Coverage of the Future of Competition book in The Hindu newspaper, India.


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Netting Customers


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Coverage of Future of Competition book in Financial Express India.


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Klandt Wordt Producent - FEM Business, Netherlands

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Article on Co-Creating Value with Customers.


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The Future of Competition - How to put your customers to work

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Book Excerpt of The Future Of Competition in CIO Magazine.




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Co-Creation: The New Relationship between Customers and Companies

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Review of the Future of Competition book in The Globe and Mail.


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Co-Create to stay ahead

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Coverage of the Future of Competition book in Businessworld.


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Smart Strategies: Putting Ideas to Work

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Mention of the Future of Competition book in Fast Company article.




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Consumer buylanes

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Adapted from The Future of Competition.


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A "how-else-to-think" guide

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The Future of Competition: A “how-else-to-think” guide.

Book review by S. Ramchander.




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The Customer Economy


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Roundtable at InformationWeek on the new role of the active consumer and the emergence of the customer economy.

Based on the article
Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.

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Editor's Note: Customer, Partner, or Both?

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Coverage of Future of Competition book in Information Week 




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Expert Voices: C. K. Prahalad and Venkat Ramaswamy on CRM

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Interview in CIO Insight Magazine on the next practices of CRM.

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Customer as CEO

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The Future of Competition book featured in “Executive Summary” in World Briefing section.

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The Future of Competition

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Prahalad, C. K., and Venkat Ramaswamy. 2004. The Future of Competition: Co-Creating Unique Value with Customers. Boston: Harvard Business School Press.

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Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
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CNBC TV Series on the Future of Competition




Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
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Thanks to Subha Chatterjee.
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Buy Video set

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Regarding Customers as Business Collaborators

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Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).

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The Customer as Collaborator

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Synopsis of The Future of Competition book.

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Best Books 2004 - Strategy+Business

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Best Business Books 2004


Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.

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Adding Customers to the Design Team

"An important book, full of disruptive ideas."
Steve Hamm, BusinessWeek.
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The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004

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Top 10 Book of 2004


To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.

Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.

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Why 'Bottom Up' Is On Its Way Up

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In an excellent new book, The Future of Competition: Co-Creating Unique Value with Customers, authors C.K. Prahalad and Venkat Ramaswamy describe the consumer's new role: "from isolated to connected, from unaware to informed, from passive to active." In the bottom-up economy, presuming you know what the customer wants is the ultimate error. Prahalad and Ramaswamy instead call for "co-creation of value": The successful products and services from now on will be those developed jointly -- company and customer working hand in hand.

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The Future Means Getting Personal

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Review of The Future of Competition book in the Financial Times.










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O Poder da Conexão Global

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Interview in São Paulo, Brazil.

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Times que sonham -- Época NEGÓCIOS

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Interview in São Paulo, Brazil.








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Quando a empresa e o cliente criam juntos

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Interview in Época NEGÓCIOS



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O mercado te deixa inovar?


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Mention in Book Review on Innovation - Brazil.


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Brand Summit, Chennai, India

 
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Gave a talk on Co-Creating Brands with Consumers at the Brand Summit, Chennai.

Event organized by Confederation for Indian Industry (CII), India.




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Don't Merely Connect with Customers, Interact with Them

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Article in the Deccan Herald, India.



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Look beyond CRM to strike right chord with customers

 
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Article in the Hindu, India.


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Creating Value With Customers Is Modern Challenge for Companies

 
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Article in the Business Line, India.








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Making the Consumer Connect

 
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Article in the Hindu, India.


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The Empathy Economy - Business Week

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Article in Business Week on The Empathy Economy by Bruce Nussbaum mentioning The Future of Competition.










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Consumers choose products that promise personal interactions

 
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Article in the Business Line, India.




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Mere Mortals and Great Ideas

 
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Article in the Financial Times, UK.


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Praxis - Interview

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Article in the Praxis, India.




















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Nikkei, Japan - Interview

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Article in the Nikkei, Japan.









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The Future of Marketing

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Interview in Businessworld, India, on The Future of Marketing.

Reaction by S. Sivakumar, ITC.

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Interview in Pitch

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Interview in Pitch, India.

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The Power of Us, BusinessWeek


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Mention of The Future of Competition in the cover story, The Power of Us.
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The Power of Design - BusinessWeek


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Mention of The Future of Competition in the cover story, The Power of Design.
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Hiper Centro, Colombia

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Visited and engaged with management at Hiper Centro.
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Co-Creating a Co-Creative Enterprise

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Interview-based article on Mahindra’s Co-Creative Transformation in Developing Leaders: Executive Education in Practice.










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La Poste Transformation



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On the ongoing transformation of La Poste Retail post offices in France -- the transformation of La Poste Retail was enabled by The Experience Co-Creation Partnership.

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Gestao, Jornal do Comercio, Porto Alegre, Brazil

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Coverage in the the Porto Alegre newspaper.

Thanks to André Ribeiro Coutinho at Symnetics.

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Dividend Interview

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Interview in Dividend magazine,
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Interview in Outlook, India

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Interview in Outlook with Ashish Kumar Sen, Outlook magazine.










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Coaching Tip: The Leadership Blog

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Coach John G. Agno on The Power of Co-Creation.









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Robert Morris - Amazon Review


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Review of The Power of Co-Creation.

Notwithstanding a kind positive review, I particularly like his apt quote of Lao-Tzu's Tao Te Ching

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."



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The Power of Co-Creation book release - Simon & Schuster Free Press

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Venkat Ramaswamy and Francis Gouillart. 2010. The Power of Co-Creation: Build It With Them to Boost Productivity, Growth, and Profits. New York: Simon & Schuster Free Press.
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Tweet from Tom Peters on the book, The Power of Co-Creation

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Tweet from Tom Peters after reading the book.

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Q & A with Dr. Mark L. Frigo -- Strategic Finance

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Interview in Strategic Finance conducted by Dr. Mark L. Frigo.










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CNBC

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On The Power of Co-Creation.








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Infosys Campus Launch of The Power of Co-Creation, Bangalore, India



Internal launch event at Infosys campus, Bangalore.
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Launch of Infosys Innovation Co-Creation Microsite


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Launch of Infosys Labs’ Innovation Co-Creation microsite at Infosys campus, Bangalore.
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Launch of The Power of Co-Creation book in India

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Launch of the book “The Power of Co-Creation” in Delhi, India by Narayana Murthy.
Coverage in CNBC-TV18.

Thanks to M. S. Krishnan.


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Ross-CII India@75

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Participated in Ross-CII India@75 World Club Day event in Delhi.



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Soft Launch of The Power of Co-Creation in Chennai, India

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Soft launch of the book “The Power of Co-Creation” in Chennai, India by Lakshmi Narayanan, Cognizant and Preetha Reddy, Apollo Hospitals.


A very special thanks to Gopal Srinivasan for organizing and supporting this event.






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VMarketing - China

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Article on The Power of Co-Creation in VMarketing, China.











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Best Business Ideas HSM

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“Co-Creation” chosen as one of the best business ideas in the last 15 years by HSM.


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Innovations through Employee Engagement -- The Hindu

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Article based on The Power of Co-Creation.


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Human Resources iQ

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Podcast with Allan Hoving.




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Semeiotica - Evolutionary Design Ecology

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Blog on platforms for co-creation.



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Citizen Engagement in City's Policy Making -- The Hindu

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Article based on The Power of Co-Creation - Part 2.


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Social media has speeded up process of co-creation - BusinessLine

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Interview by Vinay Kamath.


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You also need to focus on employee experience - BusinessLine

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Interview by Vinay Kamath - Part 2.



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The Power of Co-Creation book - Simon & Schuster Free Press Video

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Simon & Schuster Free Press Video on The Power of Co-Creation.


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VC Circle: Management Guru Venkatram Ramaswamy on Co-Creation, Startups & Tech

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Interview in VC Circle.


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Together We Create Value -- Book Review of The Power of Co-Creation by Lakshmi Narayanan, CEO Cognizant

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Outlook Business Book Review of The Power of Co-Creation by Lakshmi Narayanan, Vice Chairman, Cognizant.

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Let Go of Fixed Roles to Co-Create - Outlook Business Interview

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Guru Speak Interview by Sriram Srinivasan.










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Dresser After Dark - Talk Show Interview

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Interview.



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Sina.com China

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Article.


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Launch of Co-Creation Academy, Amsterdam

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Launch of Co-Creation Academy by Albert Boswijk in Amsterdam.


Thanks to Albert for an Experience Innovation tour of Amsterdam.




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Co-Creation Theory

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Article in Insight Magazine, Illinois CPA Society.

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CIO Talk Radio: CIO vs CMO

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Host: Sanjog Aul

What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet in increasing numbers of businesses, the adoption of this next wave of thinking is being pushed by the Marketing department, not IT. CIOs have a seat at the table, but have they been able to demonstrate the value of these technologies in the way that CMOs have? On the other hand, Marketing has been driving the ideas, but don’t they need IT’s support to fully deliver what they promise? Who then is winning the race in value creation? Is this even a race?  


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Dissertation Defense - Consumer-to-Consumer Interactions in a Networked Society - Kerimcan Ozcan


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Dissertation Defense of Kerimcan Ozcan.
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Exclusive Interview with C. K. Prahalad and Venkatram Ramaswamy - Business Today

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Exclusive Interview on The Future of Competition.

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Beyond Journey Mapping to Customer Co-Creation

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Article by Joe Wheeler, Service Profit Chain Institute.


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Penny For Your Thoughts



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Video Interview by Klaas Weima.

Thanks to Albert Boswijk.


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It's Time Indian Companies Took Charge

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Article in The Hindu, India


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The Co-Creation Paradigm book release - Stanford University Press

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Read the Preface

Synopsis from Publisher:

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.

Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action,
The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

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Venkat Ramaswamy and
Kerimcan Ozcan. 2014. The Co-Creation Paradigm.
Redwood City: Stanford University Press.

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Visit the curated Wiki on Co-Creation Theory & Practice to dive deeper into The Co-Creation Paradigm. [Forthcoming in Spring 2014]


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Co-Creation - The 'Better Together' Paradigm - Blue Wings Magazine - Finnair

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Interviewed in Finnair Blue Wings Magazine.
Features Klaus Hotel.



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A Must-Read for You -- The Power of Co-Creation -- and interview with Prof. Ramaswamy

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Book review of The Power of Co-Creation and interview.


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Research and Technology Management Review - The Future of Competition

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Review of The Future of Competition book.

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How Enterprises Can Drive New Value Creation

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Interview by Mark Frigo.

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Hitachi Co-Creation Report

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Interview and Discussion of Executive Survey on Co-Creation for Hitachi Report.


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Co-Creation - A New Way to Think About Business and Society

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Ross School Interview.


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Co-creation — Why It's the Next Internet Revolution - Leading Edge Forum

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Featured research with the Leading Edge Forum.


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Ross Faculty Earn Top Honors

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Perfecting the Customer Experience - CEO Daily

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Article in CEO Daily by Jon Wheeler.


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Technologies pushes companies to work for us -- Co-Creation as a Next Idea - NPR

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Interview in MI NPR.


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